How does a global retailer like IKEA embed circularity into its products, business model, and operations? In this Climate Rising episode, Harvard Business School Professor
Mike Toffel speaks with Karen Pflug, Chief Sustainability Officer of Ingka Group, about IKEA’s efforts to extend product life cycles, support secondhand retail, and scale mattress recycling. The episode is tied to ongoing case work supported by the Europe Research Center (ERC) and highlights how design, policy, and customer engagement can accelerate circularity across 31 countries.