News & Highlights

  • November 2024
  • Cold Call Podcast

How Pernod Ricard Is Integrating AI into Its Workforce

Discover how Pernod Ricard, a global leader in premium spirits, is harnessing data and artificial intelligence to reimagine operations and expand into new markets. In this Cold Call Podcast episode, HBS Professors Iavor Bojinov and Edward McFowland III discuss their case “Pernod Ricard: Uncorking Digital Transformation,” supported by Nikolina Jönsson and Emer Moloney of the Europe Research Center. The case dives into the challenges of aligning digital initiatives with strategic goals, overcoming internal resistance, and fostering adoption across the organization.
  • October 2024
  • Event

Pioneering Europe’s Green Transition: A BiGS & ERC Paris Conference

On October 23-24, 2024, the Institute for Business in Global Society (BiGS) and the Europe Research Center hosted a landmark conference in Paris titled “Europe’s Green Transition: A New World of Risks & Opportunities.” Led by HBS Professor Debora Spar, the event brought together 70 C-suite executives, entrepreneurs, NGO leaders, public officials, and HBS faculty members. Panels, case studies, and breakout sessions explored topics from climate risk and financing strategies to innovative collaborations, creating a dynamic space for idea-sharing and networking.
  • HBS Business & Environment Blog
  • October 2024

Exploring High-Tech Greenhouse Innovations in the Netherlands

Explore how HBS MBA students immersed themselves in cutting-edge sustainable production practices during their January 2024 journey through Denmark and the Netherlands. Led by HBS Professors Willy Shih and Mike Toffel as part of the Decarbonization & Sustainable Production Immersive Field Course (IFC), students visited innovative greenhouses, including Syngenta Tomato Vision, leveraging AI and DNA sequencing for advanced tomato breeding; Van den Ende Rozen, employing sensors and automation for sustainable rose cultivation; and Koppert Cress, pioneering geothermal energy and drone-based pest control for microgreens and edible flowers. Discover what the students learned about the future of agriculture driven by innovation and sustainability.

New Research on the Region

  • January 2025
  • Case

Thomas Müller: Mr. Bayern Munich

By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott

In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven his success, and on how he might apply those skills to his next chapter.

  • January 2025
  • Teaching Material

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle and Susan Pinckney

In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grown into the future AI agent market leader.

See more research

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