The Japan Immersive Field Course (IFC) was launched in 2012 in response to the Great East Japan Earthquake of March 11, 2011. Over the years, the program has evolved alongside the progress of reconstruction efforts in the disaster-affected areas. While the main program is now held in Tokyo, the group continues to visit the Tohoku region on weekends to maintain a meaningful connection with the area. This year, Professor
Ramon Casadesus-Masanell led 43 students to Japan for the 12th Japan IFC, a 10-day immersive experience themed “Exploring Japan's Innovation Ecosystem.” During their time in Japan, the students participated in team-based consulting projects and attended a venture capital panel session in Tokyo. In Tohoku, they met local social entrepreneurs, engaged with the Mayor of Onagawa, and visited Tohoku University to connect with deep-tech companies and explore cutting-edge innovations. Beyond these academic and professional activities, the students also experienced both traditional and modern Japanese culture through various immersive activities. The program provided an enjoyable and rewarding experience, fostering a deeper understanding of Japan's innovation landscape and cultural richness.