In an episode of Harvard Business Review's "Cold Call" podcast,
Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught Jack Daniel the art of whiskey distillation. Since its launch, Uncle Nearest has become the fastest-growing and most-awarded whiskey brand in the United States. The interview focuses on Weaver's entrepreneurial journey, leadership style, and the challenges she faced breaking into the highly regulated and competitive spirits industry. Gibson reflects on the leadership principles that could contribute to her continued success as she enters the cognac market and considers what other leaders can learn from her journey. The podcast is
available here.