Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying on the cost-effective but limited global online mall. She also pondered whether Olive Young’s local trend-driven merchandising model could succeed in the diverse U.S. market.
For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they belonged to with unique, innovative gameplays, and Tencent Games was able to seek out and partner with the creators behind these games because of successful execution of its investment strategy. But the competitive landscape of the gaming industry had changed, and the company was at a crossroads deciding whether to pursue an opportunity in a new, unproven game genre.
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