General Management

- September 2025
- Case
ARK: Protecting Human Ideas in Music & Beyond

By: Nien-hê Hsieh, Tom Quinn and Maisie Wiltshire-Gordon

In 2025, songwriter Jamie Hartman and screenwriter Ed Bennett-Coles signed an agreement with Broadcast Music, Inc, to launch ARK, an intellectual property protection app. The pair were creative industry veterans who had observed longstanding problems with collaborative work: intentional and unintentional plagiarism, idea theft, and poorly-regulated systems for assigning credit. In the 2020s, they warily observed the rise of artificial intelligence, which they thought further threatened the value of human creative capital. If artists and writers logged their collaborative work in ARK – which used blockchain technology and biometrics to verify individual contributions – the app might resolve many fights over credit before they got to a courtroom. But how could they ensure widespread ARK usage?
- September 2025
- Case
ARK: Protecting Human Ideas in Music & Beyond

By: Nien-hê Hsieh, Tom Quinn and Maisie Wiltshire-Gordon

In 2025, songwriter Jamie Hartman and screenwriter Ed Bennett-Coles signed an agreement with Broadcast Music, Inc, to launch ARK, an intellectual property protection app. The pair were creative industry veterans who had observed longstanding problems with collaborative work: intentional and unintentional plagiarism, idea theft, and...
- September 2025
- Case
Jensen Huang and the Relentless Rise of Nvidia

By: Hubert Joly, Leonard A. Schlesinger and Matthew Keeley

This case follows the career of Jensen Huang, founder of Nvidia, who has led the company for more than thirty years and overseen it becoming the world's first four-trillion-dollar company. Topics discussed include Nvidia's early near-bankruptcies, its multiple pivots and reinventions, and the ways that Huang's personality has shaped a unique culture.
- September 2025
- Case
Jensen Huang and the Relentless Rise of Nvidia

By: Hubert Joly, Leonard A. Schlesinger and Matthew Keeley

This case follows the career of Jensen Huang, founder of Nvidia, who has led the company for more than thirty years and overseen it becoming the world's first four-trillion-dollar company. Topics discussed include Nvidia's early near-bankruptcies, its multiple pivots and reinventions, and the ways that Huang's personality has shaped a unique...
- September 2025
- Case
Koroid: Rewiring Workforce Operations in the Age of AI

By: Regina E. Herzlinger, Brian L. Walker and Dino Bilkanov

This case is taught in the Scaling module of the Innovating in Health Care course and focuses on a founder’s decision-making at a pivotal inflection point: how to grow an innovative, AI-driven workforce platform beyond its initial success. After a successful pilot and deployment with Mass General Brigham—one of the most respected academic health systems in the U.S.—Dr. Gustaf Axelsson must decide how to scale Koroid. Should he continue building independently, align with a strategic partner, or consider an early exit? This case explores the managerial, technical, and strategic challenges of scaling health IT infrastructure across a fragmented delivery landscape. Along the way, students will examine the current scope of electronic medical record (EMR) systems like Epic and Cerner, assess how specialized staff scheduling and workforce optimization apps differ in functionality and fit, and explore the barriers and opportunities associated with alternative care sites such as ambulatory centers, hospice, and home health. A teaching note accompanies the case.
- September 2025
- Case
Koroid: Rewiring Workforce Operations in the Age of AI

By: Regina E. Herzlinger, Brian L. Walker and Dino Bilkanov

This case is taught in the Scaling module of the Innovating in Health Care course and focuses on a founder’s decision-making at a pivotal inflection point: how to grow an innovative, AI-driven workforce platform beyond its initial success. After a successful pilot and deployment with Mass General Brigham—one of the most respected academic health...

About the Unit

The General Management Unit is concerned with the leadership and management of the enterprise as a whole. This concern encompasses:

the personal values and qualities of effective general managers and enterprise leaders;
the philosophies, values, and strategies that inform successful enterprises; and
the relation of enterprise to the broader community and other external constituencies.

The Unit's work is conceived and carried out principally in four interest groups, each of which has its own leadership, research agenda, and teaching programs:

Management Policy and Process
Management Information Systems
Society and Enterprise
Leadership, Values, and Corporate Responsibility

Recent Publications

ARK: Protecting Human Ideas in Music & Beyond

By: Nien-hê Hsieh, Tom Quinn and Maisie Wiltshire-Gordon

September 2025 |
Case |
Faculty Research

In 2025, songwriter Jamie Hartman and screenwriter Ed Bennett-Coles signed an agreement with Broadcast Music, Inc, to launch ARK, an intellectual property protection app. The pair were creative industry veterans who had observed longstanding problems with collaborative work: intentional and unintentional plagiarism, idea theft, and poorly-regulated systems for assigning credit. In the 2020s, they warily observed the rise of artificial intelligence, which they thought further threatened the value of human creative capital. If artists and writers logged their collaborative work in ARK – which used blockchain technology and biometrics to verify individual contributions – the app might resolve many fights over credit before they got to a courtroom. But how could they ensure widespread ARK usage?

Keywords: Arts; Business Startups; Music Entertainment; Film Entertainment; Fairness; Values and Beliefs; Applications and Software; Collaborative Innovation and Invention; Intellectual Property; Contracts; Creativity; Social and Collaborative Networks; Copyright; Entertainment and Recreation Industry; Music Industry; Technology Industry; United States

Citation

Educators

Jensen Huang and the Relentless Rise of Nvidia

By: Hubert Joly, Leonard A. Schlesinger and Matthew Keeley

September 2025 |
Case |
Faculty Research

This case follows the career of Jensen Huang, founder of Nvidia, who has led the company for more than thirty years and overseen it becoming the world's first four-trillion-dollar company. Topics discussed include Nvidia's early near-bankruptcies, its multiple pivots and reinventions, and the ways that Huang's personality has shaped a unique culture.

Keywords: Competitive Strategy; Management; Culture; Computer Industry; California

Citation

Educators

Koroid: Rewiring Workforce Operations in the Age of AI

By: Regina E. Herzlinger, Brian L. Walker and Dino Bilkanov

September 2025 |
Case |
Faculty Research

This case is taught in the Scaling module of the Innovating in Health Care course and focuses on a founder’s decision-making at a pivotal inflection point: how to grow an innovative, AI-driven workforce platform beyond its initial success. After a successful pilot and deployment with Mass General Brigham—one of the most respected academic health systems in the U.S.—Dr. Gustaf Axelsson must decide how to scale Koroid. Should he continue building independently, align with a strategic partner, or consider an early exit? This case explores the managerial, technical, and strategic challenges of scaling health IT infrastructure across a fragmented delivery landscape. Along the way, students will examine the current scope of electronic medical record (EMR) systems like Epic and Cerner, assess how specialized staff scheduling and workforce optimization apps differ in functionality and fit, and explore the barriers and opportunities associated with alternative care sites such as ambulatory centers, hospice, and home health. A teaching note accompanies the case.

Keywords: Health Care and Treatment; AI and Machine Learning; Entrepreneurship

Citation

Educators