News & Highlights

  • JUNE 2024
  • CREATING EMERGING MARKETS INTERVIEWS

Creating Emerging Markets Interviews: Naguib Sawiris

The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent decades. At its core are over 180 interviews by Harvard faculty with high impact leaders in business and social enterprise. Read the interview with Naguib Sawiris, Chairman, Orascom TMT Investments.
  • MAY 2024
  • FIELD GLOBAL CAPSTONE

From the Classroom to Casablanca

FIELD Global Immersion gives students the opportunity to make an impact on business abroad. To put what they have learned in the classroom to the test in the field, more than 900 HBS first-year students embarked in May on the FIELD Global Capstone, a cornerstone of the MBA Program since 2012. This experiential learning opportunity dispatches students across the globe to collaborate with local business partners, tackling real-world challenges through intensive project work for up to 10 days. For their project, the six HBS students assigned to work with BMCE Bank (now Bank of Africa) were asked to create a digital product to attract 18 to 24-year-olds to the bank’s services. Since BMCE already had existing university partnerships, the FIELD team conducted more than 100 interviews with students in Casablanca, which informed the team’s extensive design thinking process. During their final presentation to their project partner, the HBS students proposed that rather than introduce a digital product, the bank should create a financial education hub where classes and access to financial advisors would be offered to the city’s young people. Click here for the full article.
  • APRIL 2024
  • CREATING EMERGING MARKETS INTERVIEWS

Creating Emerging Markets Interview: Naveen El Tahri (PPL 2013)

The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent decades. At its core are over 180 interviews by Harvard faculty with high impact leaders in business and social enterprise. Read the interview with Neveen El Tahri (PPL 2013), Chairperson of Delta Shield for Investment and Advisory Board Member of the MENA Research Center.
  • MARCH 2024
  • MBA STUDENTS

Student Spotlight: Loujaine AlMoallim

Loujaine AlMoallim (MBA 2024) from Saudi Arabia shares her perspectives as a student. ‘’Being part of a large community trying to solve a never-ending brain teaser that makes us reevaluate our approach to problem solving.’’ She serves as co-president of the MENA Club and is actively engaged in the Women’s Student Association. Read more about Loujaine here.
  • OCTOBER 2023
  • VIDEO

10 Year Anniversary of the MENA Research Center

To mark its 10 year anniversary milestone, the MENA Research Center unveils a video series aimed at shining a spotlight on the significant diversity of enterprises in our region and the important role played by family businesses and the entrepreneurial spirit shaping local economies. The Center has had the honor of turning some of the powerful stories into HBS case studies, and the videos feature a distinguished lineup of speakers, including faculty members, subject matter experts, and the case protagonists. In addition to those themes, the Research & More segment introduces perspectives from leaders representing key departments at HBS with which the MENA Research Center collaborates: Executive Education, External Relations, Global Initiative, Global Experience Office, and MBA Admissions. Watch the videos here.

New Research on the Region

  • October 2024
  • Case

Sacoor Brothers: From Co-Family CEOs to No Family CEOs?

By: Lauren Cohen, David Ager and Alpana Thapar

Sacoor Brothers, a luxury clothing retail company, was founded in 1989 in Lisbon, Portugal, by four brothers—Malik, Salim, Rahimo, and Moez. After establishing a strong presence in Portugal, the brothers were drawn to the rapidly growing retail markets in the Middle East and Southeast Asia. By 2009, they had entered the Dubai market and began planning further expansion in the region. Believing Dubai would be central to their next phase of growth, the brothers relocated their families there in 2012. By 2024, Sacoor Brothers had evolved into a global fashion brand with over 140 stores across 13 countries. All four brothers remained on the board, actively shaping the company’s strategic direction. They credited much of their success to the strength of their family bond. However, as the company expanded into new markets, the brothers began to question whether their existing operating and governance models would be sustainable for the future. Could they pass on the formula that had driven their success over the past 20 years to the next generation? How might they need to adapt their approach for continued growth?

  • September 2024
  • Case

Aramco: Navigating the Energy Transition

By: Tarun Khanna and Gizem Cihan Dincsoy

In March 2024, Amin Nasser, president, and CEO of the Saudi Arabian Oil Company (Aramco), had just delivered a speech about the future of energy at a global energy conference. The world was behind schedule in meeting long-term climate change goals. The global shift from fossil fuels to new energy technologies was fraught with challenges, yet filled with opportunity. Developed countries were pushing for a direct transition to new technologies by phasing out oil and gas, while developing nations focused on meeting growing energy demands and highlighting affordability in the transition. Amid these uncertainties, Aramco was working towards achieving its sustainability goals and reducing its own direct and indirect carbon emissions. Aramco, the backbone of Saudi Arabia’s economy and its talent powerhouse, had to contend not only with playing a leadership role in the global energy transition, but being cognizant of the need to support Saudi Arabia’s ambitious societal reform project, Vision 2030, which sought to achieve economic diversification away from purely being oil-centric.

  • September 2024
  • Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their annual recurring revenue (ARR) and profits, and hence their ability to fundraise the following year. In particular, an attractive opportunity had emerged with the Four Seasons Hotels and Resorts (Four Seasons). The hospitality chain was considering transitioning its 400 restaurants to Eat App's software. But first, Eat App needed to prove via a pilot that its software could create more value than Four Seasons’ current system (powered by OpenTable). Moreover, the co-founders had to carefully consider the pricing structure to propose and the features to include in the deal for the 400 restaurants. Should all restaurants receive the same software package or should they have the flexibility to choose different features and usage limits? Should certain modules that competitors offered be added and, if so, how should those be priced? How could Eat App ensure the deal was attractive to Four Seasons while still profitable for Eat App? Simultaneously, the co-founders faced a number of additional pricing decisions. One of Eat App’s major cost drivers was sending SMSs on behalf of its restaurant clients. In certain markets, the cost of sending an SMS exceeded the fixed price Eat App charged restaurants, leading to financial losses. This situation prompted the co-founders to consider whether to stick to fixed pricing rates, though possibly having different rates for various groups of countries, or adopt a fully variable pricing model for SMSs. Relatedly, management debated whether to explore more cost-effective messaging alternatives, such as WhatsApp.

See more research

Dubai Staff

Alpana Thapar
Executive Director
Sadika El Hariri
Research Associate
Fares Khrais
Senior Researcher

Cairo Staff

Ahmed Dahawy
Research Associate

Istanbul Staff

Yasemin Çağlar
Associate Director, Educational Programs
Gizem Cihan Dinçsoy
Senior Researcher
Zeynep Mağgönül
Assistant Director, Administration

Tel Aviv Staff

Orna Dan
Senior Researcher