Publications
Publications
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- All HBS Web
(10,072)
- Faculty Publications (2,006)
- July 2023
- Article
Deep Responsibility and Irresponsibility in the Beauty Industry
By: Geoffrey Jones
This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
- 2023
- Working Paper
Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage
By: Pu Gu, Benjamin Yost and Yuan Zou
This study investigates whether social media coverage influences a firm’s likelihood of being acquired. Specifically, we hypothesize that coverage of a firm on the Seeking Alpha platform raises its visibility to potential acquirers and M&A advisers (i.e., investment... View Details
- July 2023
- Article
The Old Boys' Club: Schmoozing and the Gender Gap
By: Zoë B. Cullen and Ricardo Perez-Truglia
Offices are social places. Employees and managers take breaks together and talk about
family and hobbies. In this study, we show that employees’ social interactions with their managers
can be advantageous for their careers, and that this phenomenon contributes to the... View Details
- June 2023
- Case
ByteDance: TikTok and the Trials of Going Viral in 2023
By: William C. Kirby, Noah B. Truwit and John P. McHugh
In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details
- June 2023 (Revised July 2023)
- Case
Social Media Background Screening at Fama Technologies
By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
- June 2023 (Revised January 2024)
- Case
Communities In Schools (Atlanta): Innovating a College Program
By: V. Kasturi Rangan, Lynda M. Applegate and Alexis Lefort
Frank Brown, CIS of Atlanta's new Black CEO, was keen to extend CIS's well-honed case management in schools program to youth in college. Founded 50 years ago by Bill Milliken, CIS, a network of 110 affiliates, had built a strong program of assisting and supporting... View Details
- June 2023
- Case
Investing in the Climate Transition at Neuberger Berman
By: George Serafeim and Benjamin Maletta
By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
- June 2023 (Revised November 2024)
- Case
Collaboration Wars: Slack vs. Microsoft Teams 2023
By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay
What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo... View Details
- June 2023
- Case
Block: Creating an Ecosystem of Ecosystems
By: Lauren Cohen, Richard Ryffel, Grace Headinger and Ruoshi Qi
At Investor Day 2022, Block announced a new vision for its businesses: creating an ecosystem of ecosystems. Outside the norm for many public growth companies, Block had recently acquired a variety of new business streams in the creator economy and Bitcoin despite a... View Details
Keywords: Business Growth; Fintech; Company Management; Growth Strategy; Innovation And Strategy; Acquisition; Business Growth and Maturation; Business Model; Change; Finance; Growth Management; Growth and Development Strategy; Innovation Strategy; Technological Innovation; Communication Strategy; Corporate Strategy; Business Strategy; Financial Services Industry; Technology Industry; United States; California; San Francisco
- 2023
- Working Paper
Location-Specificity and Geographic Competition for Remote Workers
By: Thomaz Teodorovicz, Prithwiraj Choudhury and Evan Starr
The precipitous growth of remote work has given rise to a new phenomenon: geographic competition between localities for the physical presence of remote workers. Remote workers with high general human capital may create value for their new destinations and reverse net... View Details
- June 2023
- Article
Amplification of Emotion on Social Media
By: Amit Goldenberg and Robb Willer
Why do expressions of emotion seem so heightened on social media? Brady et al. argue that extreme moral outrage on social media is not only driven by the producers and sharers of emotional expressions, but also by systematic biases in the way people that perceive moral... View Details
- June 2023
- Article
Are You Listening to Me? The Negative Link between Extraversion and Perceived Listening
By: Francis J Flynn, Hanne Collins and Julian Zlatev
Extraverts are often characterized as highly social individuals who are highly invested in their interpersonal interactions. We propose that extraverts' interaction partners hold a different view-that extraverts are highly social, but not highly invested. Across six... View Details
- 2023
- Working Paper
Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance
By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and... View Details
- January 2023
- Article
The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance
By: Goran Calic, Rene Arseneault and Maryam Ghasemaghaei
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive... View Details
- June 2023
- Article
When Does Uncertainty Matter? Understanding the Impact of Predictive Uncertainty in ML Assisted Decision Making
By: Sean McGrath, Parth Mehta, Alexandra Zytek, Isaac Lage and Himabindu Lakkaraju
As machine learning (ML) models are increasingly being employed to assist human decision
makers, it becomes critical to provide these decision makers with relevant inputs which can
help them decide if and how to incorporate model predictions into their decision... View Details
- 2023
- Working Paper
ESG: From Process to Product
By: George Serafeim
ESG measurement, analysis, management, and communication is a process that the financial industry has turned into a product, resulting in many investment funds using the ESG label. This has caused confusion, generating demand for a framework that defines... View Details
- May 2023
- Case
Twitter Blues: Does Paid Verification Check Out?
By: Scott Duke Kominers, Das Narayandas and Kerry Herman
Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues. View Details
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
- May 2023
- Article
How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates
By: Caroline Le Pennec and Vincent Pons
We use two-round survey data from 62 elections in 10 countries since 1952 to study the formation of vote choice, beliefs, and policy preferences and assess how televised debates contribute to this process. Our data include 253,000 observations. We compare the... View Details