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      • Faculty Publications  (355)

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      • April 2025 (Revised April 2025)
      • Case

      Adobe: GenAI Opportunity or Threat?

      By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
      In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
      Keywords: Technology Industry; San Jose
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      Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025. (Revised April 2025.)
      • April 2025
      • Teaching Note

      Allbirds: Decarbonizing Fashion (A) and (B)

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B)." Harvard Business School Teaching Note 625-006, April 2025.
      • April 2025
      • Supplement

      Allbirds: Decarbonizing Fashion PowerPoint Supplement

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion PowerPoint Supplement." Harvard Business School PowerPoint Supplement 625-005.
      • April 2025
      • Case

      Lisa Su and AMD (A)

      By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
      This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
      Keywords: Turnaround; Artificial Intelligence; Semiconductors; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Semiconductor Industry; Computer Industry; United States; California; Texas
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      Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
      • April 2025
      • Supplement

      Lisa Su and AMD (B)

      By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
      This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
      Keywords: Leadership; Turnaround; Transformation; Semiconductors; Artificial Intelligence; Semiconductor Industry; Computer Industry; United States; California; Texas
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      Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (B)." Harvard Business School Supplement 425-705, April 2025.
      • March 2025
      • Case

      Taylor Guitars: Making Employee Ownership Work The Taylor Way

      By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
      In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
      Keywords: Business Exit or Shutdown; Communication Strategy; Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Manufacturing Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
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      Campbell, Dennis, Petros Kusmu, and Stacy Straaberg. "Taylor Guitars: Making Employee Ownership Work The Taylor Way." Harvard Business School Case 125-054, March 2025.
      • March 2025
      • Case

      Fostering Community at Airbnb (A)

      By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta
      Set in November 2020, this case explores Airbnb’s efforts to foster a culture of belonging, particularly given the impact of the COVID-19 pandemic on the company’s workforce. It details how Airbnb used employee surveys and organizational network analysis (ONA)—a... View Details
      Keywords: Change; Communication; Competency and Skills; Human Resources; Information; Information Technology; Accommodations Industry; Technology Industry; Travel Industry; United States; California
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      Polzer, Jeffrey T., Heather Whiteman, and Sarah Mehta. "Fostering Community at Airbnb (A)." Harvard Business School Case 425-045, March 2025.
      • March 2025
      • Supplement

      Fostering Community at Airbnb (B)

      By: Jeffrey T. Polzer, Heather Whiteman and Sarah Mehta
      This case provides updates to “Fostering Community at Airbnb (A),” case no. 425-045. View Details
      Keywords: Change; Communication; Competency and Skills; Human Resources; Information; Information Technology; Accommodations Industry; Technology Industry; Travel Industry; United States; California
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      Polzer, Jeffrey T., Heather Whiteman, and Sarah Mehta. "Fostering Community at Airbnb (B)." Harvard Business School Supplement 425-046, March 2025.
      • March 2025
      • Case

      Harvey: AI for Lawyers

      By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
      In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
      Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London
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      Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
      • January 2025 (Revised March 2025)
      • Case

      DJI- Striving for Innovation Amid Contestation

      By: William C. Kirby and Daniel Fu
      DJI was founded in a college dorm room in Clear Water Bay, Hong Kong. By 2020, DJI, a company manufacturing drones, occupied a 77% share of consumer drone sales in the United States with a wide array of clients including law enforcement and government agencies. Its... View Details
      Keywords: Drones; Hong Kong; China; Chinese Manufacturing; Chinese Dream; China's Political Economy
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      Kirby, William C., and Daniel Fu. "DJI- Striving for Innovation Amid Contestation." Harvard Business School Case 325-069, January 2025. (Revised March 2025.)
      • January 2025
      • Case

      Untapped Global: Financing Africa's Missing Middle

      By: Raymond Kluender and Emanuele Colonnelli
      In November 2024, Jim Chu, founder and CEO of Untapped Global, faced mounting internal tensions over the company’s strategic direction. Untapped had developed a data-driven revenue-based financing (RBF) model to address the “missing middle” problem—the $5.2 trillion... View Details
      Keywords: Social Entrepreneurship; Venture Capital; Working Capital; Private Equity; Financial Strategy; Microfinance; International Finance; Currency Exchange Rate; Profit Sharing; Revenue; Developing Countries and Economies; Economic Growth; Emerging Markets; Mission and Purpose; Small Business; Entrepreneurial Finance; Banking Industry; Financial Services Industry; Information Technology Industry; Technology Industry; Africa; Nigeria; South Africa; Kenya; Uganda; California; San Francisco
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      Kluender, Raymond, and Emanuele Colonnelli. "Untapped Global: Financing Africa's Missing Middle." Harvard Business School Case 825-056, January 2025.
      • January 2025
      • Supplement

      Hippo: Weathering the Storm of the Home Insurance Crisis (B)

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Rick McCathron, CEO of Hippo, was optimistic about the InsurTech's path to profitability after navigating the financial uncertainties of 2022. By bundling their home insurance services with third-parties and established insurance incumbents, Hippo was adopting a... View Details
      Keywords: Fintech; Underwriters; Big Data; Homeowners' Insurance; Catastrophe Risk; Global Warming; Environment; Business Economics; Vertical Specialization; Bundling; Economies Of Scale; Business Model; Forecasting and Prediction; Climate Change; Environmental Sustainability; Green Technology; Technological Innovation; Natural Environment; Natural Disasters; Weather; Business Strategy; Competitive Advantage; Business Earnings; Insurance; Social Issues; Profit; Growth and Development Strategy; Insurance Industry; California; United States
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      Cohen, Lauren, Grace Headinger, and Sophia Pan. "Hippo: Weathering the Storm of the Home Insurance Crisis (B)." Harvard Business School Supplement 225-051, January 2025.
      • January 2025
      • Case

      A Tiger in the Tank: Exxon Sues Investors

      By: Clayton S. Rose, Sarah Sasso and James Weber
      In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details
      Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Decision Making; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Civil Society or Community; Social Issues; Adaptation; Investment Activism; Lawsuits and Litigation; Business and Shareholder Relations; Medical Devices and Supplies Industry; Health Industry; Energy Industry; United States; Netherlands; Norway
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      Rose, Clayton S., Sarah Sasso, and James Weber. "A Tiger in the Tank: Exxon Sues Investors." Harvard Business School Case 325-015, January 2025.
      • December 2024
      • Article

      Coordinating the Energy Transition: Electrifying Transportation in California and Germany

      By: Nicholas Goedeking and Jonas Meckling
      California and Germany share ambitious emission reduction targets. Yet California is ahead of Germany in electrifying transportation by several metrics, including the number of public charging stations. We show that variation in the politics of coordination in... View Details
      Keywords: Electric Vehicles; Coordination; Technology Adoption; Infrastructure; Transportation; Government and Politics; Energy; Utilities Industry; Germany; California
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      Goedeking, Nicholas, and Jonas Meckling. "Coordinating the Energy Transition: Electrifying Transportation in California and Germany." Art. 114321. Energy Policy 195 (December 2024).
      • October 2024
      • Case

      Southern California Industrial: Freezer Drive

      By: Arthur I. Segel, W. Matt Kelly and Dwight Angelini
      In the midst of the COVID-19 pandemic, a Boston based real estate private equity firm was seeking to make their very first West Coast investments in hopes of establishing their presence in the strategic region. An exciting property suddenly became available on the... View Details
      Keywords: Real Estate Development; Acquisition; Health Pandemics; Risk and Uncertainty; Expansion; Cost vs Benefits; Investment Return; Real Estate Industry
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      Segel, Arthur I., W. Matt Kelly, and Dwight Angelini. "Southern California Industrial: Freezer Drive." Harvard Business School Case 225-015, October 2024.
      • September 2024
      • Supplement

      Allbirds: Decarbonizing Fashion (B)

      By: Michael W. Toffel, Kenneth P. Pucker and Stacy Straaberg
      The Allbirds: Decarbonizing Fashion (B) case encourages students to assess Allbirds’ product development and go-to-market strategies now that Allbirds is a publicly listed company. The (B) case provides a 2024 update on Allbirds including its initial public offering,... View Details
      Keywords: Financial Markets; Initial Public Offering; Global Strategy; Collaborative Innovation and Invention; Innovation Strategy; Knowledge Sharing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Going Public; Performance; Diversification; Stocks; Transformation; Fashion Industry; United States; San Francisco; California; Europe; Asia; New Zealand
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      Toffel, Michael W., Kenneth P. Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (B)." Harvard Business School Supplement 625-004, September 2024.
      • September 2024
      • Case

      Open Door Legal: Universal Legal Access

      By: Brian Trelstad, Taylor Greenthal and Sarah Mehta
      This case is about Open Door Legal (ODL), a San Francisco-based civil legal aid nonprofit. CEO Adrian Tirtanadi founded the organization in 2012 with a mission to achieve universal access to legal representation for all city residents. By 2024, ODL had opened four... View Details
      Keywords: Social Entrepreneurship; Law; Growth Management; Nonprofit Organizations; Civil Society or Community; Business Model; Expansion; Legal Services Industry; United States; California; Los Angeles; San Francisco
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      Trelstad, Brian, Taylor Greenthal, and Sarah Mehta. "Open Door Legal: Universal Legal Access." Harvard Business School Case 325-006, September 2024.
      • September 2024
      • Supplement

      Revenue Solutions, LLC (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Joint Ventures; Brands and Branding; Partners and Partnerships; Small Business; Ownership; Personal Development and Career; Consumer Products Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Revenue Solutions, LLC (B)." Harvard Business School Multimedia/Video Supplement 225-708, September 2024.
      • June 2024
      • Supplement

      Legacy Partners (A)

      By: Richard S. Ruback and Royce Yudkoff
      Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six months earlier in mid-2021.... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Health Care and Treatment; Health Disorders; Medical Specialties; Nutrition; Supply Chain Management; Growth Management; Health Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Legacy Partners (A)." Harvard Business School Multimedia/Video Supplement 224-725, June 2024.
      • June 2024
      • Supplement

      Legacy Partners (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

      Abstract: Stephen Holbrook and Austin Pulsipher (both HBS '19) had been leading Nutrishare since acquiring the company six... View Details
      Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Health Care and Treatment; Health Disorders; Medical Specialties; Nutrition; Supply Chain Management; Growth Management; Health Industry; Medical Devices and Supplies Industry; United States; California
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      Ruback, Richard S., and Royce Yudkoff. "Legacy Partners (B)." Harvard Business School Multimedia/Video Supplement 224-726, June 2024.
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