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Publications

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    • All HBS Web  (1,190)
      • Faculty Publications  (352)

      ExperimentationRemove Experimentation →

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      • March 2025
      • Article

      Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

      By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
      The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
      Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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      Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
      • January–February 2025
      • Article

      Want Your Company to Get Better at Experimentation?: Learn Fast by Democratizing Testing

      By: Iavor Bojinov, David Holtz, Ramesh Johari, Sven Schmit and Martin Tingley
      For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower... View Details
      Keywords: Technological Innovation; AI and Machine Learning; Analytics and Data Science; Product Development; Competitive Advantage
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      Bojinov, Iavor, David Holtz, Ramesh Johari, Sven Schmit, and Martin Tingley. "Want Your Company to Get Better at Experimentation? Learn Fast by Democratizing Testing." Harvard Business Review 103, no. 1 (January–February 2025): 96–103.
      • December 2024
      • Article

      Public Attitudes on Performance for Algorithmic and Human Decision-Makers

      By: Kirk Bansak and Elisabeth Paulson
      This study explores public preferences for algorithmic and human decision-makers (DMs) in high-stakes contexts, how these preferences are shaped by performance metrics, and whether public evaluations of performance differ depending on the type of DM. Leveraging a... View Details
      Keywords: Public Opinion; Prejudice and Bias; Decision Making
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      Bansak, Kirk, and Elisabeth Paulson. "Public Attitudes on Performance for Algorithmic and Human Decision-Makers." PNAS Nexus 3, no. 12 (December 2024).
      • November 2024
      • Supplement

      AlphaGo (C): Birth of a New Intelligence

      By: Shikhar Ghosh and Shweta Bagai
      This case, the final of a three-part series, explores DeepMind's pivotal transition from mastering games to solving real-world scientific challenges. In December 2020, DeepMind's AI system AlphaFold 2 achieved a breakthrough by solving protein folding—a 50-year-old... View Details
      Keywords: Autonomy; Deep Learning; Drug Discovery; Healthcare Innovation; Neural Networks; Scientific Research; Technology Startup; AI and Machine Learning; Technological Innovation; Research and Development; Business Model; Business Strategy; Open Source Distribution; Technology Industry; United States
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      Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (C): Birth of a New Intelligence." Harvard Business School Supplement 825-075, November 2024.
      • 2024
      • Working Paper

      Advice and the Bayesian Entrepreneur

      By: Susan Cohen and Rembrand Koning
      Bayesian entrepreneurship starts from the premise that entrepreneurs’ beliefs guide their theorizing, experimentation, and choices (Agrawal et al., n.d.). Since each entrepreneur has unique beliefs based on their own set of past experiences, cognitive ability, and... View Details
      Keywords: Entrepreneurship; Decision Choices and Conditions
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      Cohen, Susan, and Rembrand Koning. "Advice and the Bayesian Entrepreneur." Harvard Business School Working Paper, No. 25-029, November 2024.
      • 2024
      • Working Paper

      Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

      By: Julian De Freitas, Noah Castelo, Ahmet Uğuralp and Zeliha Uğuralp
      Can consumers form deep emotional bonds with AI and be vested in AI identities over time? We leverage a natural app-update event at Replika AI, a popular US-based AI companion, to shed light on these questions. We find that customers feel closer to their AI companion... View Details
      Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
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      De Freitas, Julian, Noah Castelo, Ahmet Uğuralp, and Zeliha Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised December 2024.)
      • 2024
      • Working Paper

      Bounded Solidarity: The Role of Migrants in Shaping Entrepreneurial Ventures

      By: Astrid Marinoni and Prithwiraj Choudhury
      We explore a previously unexamined aspect of migrants’ contributions to local entrepreneurial ecosystems: the value created by cooperative interactions between migrants and locals in entrepreneurial ventures. Specifically, we analyze whether mixed teams composed of... View Details
      Keywords: Migration; Mobility; Entrepreneurship; Immigration; Demographics; Groups and Teams
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      Marinoni, Astrid, and Prithwiraj Choudhury. "Bounded Solidarity: The Role of Migrants in Shaping Entrepreneurial Ventures." Harvard Business School Working Paper, No. 25-019, September 2024.
      • September 2024
      • Article

      Investing in the Next Generation: The Long-Run Impacts of a Liquidity Shock

      By: Patrick Agte, Arielle Bernhardt, Erica M. Field, Rohini Pande and Natalia Rigol
      How do poor entrepreneurs trade off investments in business enterprises versus children's human capital, and how do these choices influence intergenerational socio-economic mobility? To examine this, we exploit experimental variation in household income resulting from... View Details
      Keywords: Socio-economic Mobility; Entrepreneurship; Education; Income; Literacy; Poverty
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      Agte, Patrick, Arielle Bernhardt, Erica M. Field, Rohini Pande, and Natalia Rigol. "Investing in the Next Generation: The Long-Run Impacts of a Liquidity Shock." American Economic Review 114, no. 9 (September 2024): 2792–2824.
      • 2024
      • Working Paper

      How Real Is Hypothetical?: A High-Stakes Test of the Allais Paradox

      By: Uri Gneezy, Yoram Halevy, Brian Hall, Theo Offerman and Jeroen van de Ven
      Researchers in behavioral and experimental economics often argue that only incentive-compatible mechanisms can elicit effort and truthful responses from participants. Others argue that participants make less-biased decisions when the stakes are sufficiently high.... View Details
      Keywords: Research; Behavioral Finance; Economics; Behavior; Prejudice and Bias
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      Gneezy, Uri, Yoram Halevy, Brian Hall, Theo Offerman, and Jeroen van de Ven. "How Real Is Hypothetical? A High-Stakes Test of the Allais Paradox." Harvard Business School Working Paper, No. 25-005, August 2024.
      • 2024
      • Article

      Neyman Meets Causal Machine Learning: Experimental Evaluation of Individualized Treatment Rules

      By: Michael Lingzhi Li and Kosuke Imai
      A century ago, Neyman showed how to evaluate the efficacy of treatment using a randomized experiment under a minimal set of assumptions. This classical repeated sampling framework serves as a basis of routine experimental analyses conducted by today’s scientists across... View Details
      Keywords: AI and Machine Learning; Research
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      Li, Michael Lingzhi, and Kosuke Imai. "Neyman Meets Causal Machine Learning: Experimental Evaluation of Individualized Treatment Rules." Journal of Causal Inference 12, no. 1 (2024).
      • August 20, 2024
      • Article

      Sexual Assault Victims Face a Penalty for Adjacent Consent

      By: Jillian J. Jordan and Roseanna Sommers
      Across 11 experimental studies (n = 12,257), we show that female victims of sexual assault are blamed more and seen as less morally virtuous if their assault follows voluntary sexual intimacy, a factor we term “adjacent consent”. Moreover, we illuminate a... View Details
      Keywords: Perception; Prejudice and Bias; Moral Sensibility; Crime and Corruption; Social Issues
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      Jordan, Jillian J., and Roseanna Sommers. "Sexual Assault Victims Face a Penalty for Adjacent Consent." Proceedings of the National Academy of Sciences 121, no. 34 (August 20, 2024).
      • Working Paper

      The Returns to Skills During the Pandemic: Experimental Evidence from Uganda

      By: Livia Alfonsi, Vittorio Bassi, Imran Rasul and Elena Spadini
      The Covid-19 pandemic represents one of the most significant labor market shocks to the world economy in recent times. We present evidence from a field experiment to understand whether and why skilled and unskilled workers were differentially impacted by the shock, in... View Details
      Keywords: COVID-19 Pandemic; System Shocks; Labor; Competency and Skills; Development Economics; Uganda
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      Alfonsi, Livia, Vittorio Bassi, Imran Rasul, and Elena Spadini. "The Returns to Skills During the Pandemic: Experimental Evidence from Uganda." Harvard Business School Working Paper, No. 25-003, August 2024. (NBER Working Paper Series, No. 32785, August 2024.)
      • 2024
      • Working Paper

      Webmunk: A New Tool for Studying Online Behavior and Digital Platforms

      By: Chiara Farronato, Andrey Fradkin and Chris Karr
      Understanding the behavior of users online is important for researchers, policymakers, and private companies alike. But observing online behavior and conducting experiments is difficult without direct access to the user base and software of technology companies. We... View Details
      Keywords: Policy; Technology Adoption; Behavior; Research; Consumer Behavior; Internet and the Web
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      Farronato, Chiara, Andrey Fradkin, and Chris Karr. "Webmunk: A New Tool for Studying Online Behavior and Digital Platforms." NBER Working Paper Series, No. 32694, July 2024.
      • 2024
      • Working Paper

      Winner Take All: Exploiting Asymmetry in Factorial Designs

      By: Matthew DosSantos DiSorbo, Iavor I. Bojinov and Fiammetta Menchetti
      Researchers and practitioners have embraced factorial experiments to simultaneously test multiple treatments, each with different levels. With the rise of technologies like Generative AI, factorial experimentation has become even more accessible: it is easier than ever... View Details
      Keywords: Factorial Designs; Fisher Randomizations; Rank Estimators; Employer Interventions; Causal Inference; Mathematical Methods; Performance Improvement
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      DosSantos DiSorbo, Matthew, Iavor I. Bojinov, and Fiammetta Menchetti. "Winner Take All: Exploiting Asymmetry in Factorial Designs." Harvard Business School Working Paper, No. 24-075, June 2024.
      • June 2024
      • Case

      Building Innovation at VINCI

      By: Dennis Campbell, Aluna Wang and Carlota Moniz
      This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details
      Keywords: Business Model; Business Organization; Decisions; Business Earnings; Business Strategy; Competition; Energy; Corporate Entrepreneurship; Values and Beliefs; Global Range; Global Strategy; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Corporate Accountability; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Sharing; Organizational Culture; Technology Adoption; Innovation Leadership; Organizational Structure; Construction Industry; Energy Industry; Technology Industry; France; Europe
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      Campbell, Dennis, Aluna Wang, and Carlota Moniz. "Building Innovation at VINCI." Harvard Business School Case 124-092, June 2024.
      • May 2024
      • Article

      Relational Attributions for One’s Own Resilience Predict Compassion for Others

      By: Rachel Ruttan, Ting Zhang, Sivahn Barli and Katherine DeCelles
      Existing work on attribution theory distinguishes between external and internal attributions (i.e., “I overcame adversity due to luck” vs. “my own effort”). We introduce the construct of relational resilience attributions (i.e., “due to help from other people”) as a... View Details
      Keywords: Personal Characteristics; Forecasting and Prediction; Attitudes; Behavior
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      Ruttan, Rachel, Ting Zhang, Sivahn Barli, and Katherine DeCelles. "Relational Attributions for One’s Own Resilience Predict Compassion for Others." Journal of Personality and Social Psychology 126, no. 5 (May 2024): 818–840.
      • 2024
      • Working Paper

      Business Experiments as Persuasion

      By: Orie Shelef, Rebecca Karp and Robert Wuebker
      Much of the prior work on experimentation rests upon the assumption that entrepreneurs and managers use—or should optimally adopt—a "scientific approach" to test possible decisions before making them. This paper offers an alternative view of experimental strategy,... View Details
      Keywords: Experimentation; Entrepreneurship; Strategy; Decision Making; Innovation Strategy
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      Shelef, Orie, Rebecca Karp, and Robert Wuebker. "Business Experiments as Persuasion." Harvard Business School Working Paper, No. 24-065, March 2024.
      • April 2024
      • Article

      Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior

      By: Raymond Kluender
      Pay-as-you-go contracts reduce minimum purchase requirements which may increase market participation. We randomize the introduction and price(s) of a novel pay-as-you-go contract to the California auto insurance market where 17 percent of drivers are uninsured. The... View Details
      Keywords: Contracts; Consumer Behavior; Price; Personal Finance; Insurance Industry; California
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      Kluender, Raymond. "Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior." Review of Financial Studies 37, no. 4 (April 2024): 1118–1148.
      • 2023
      • Working Paper

      An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits

      By: Biyonka Liang and Iavor I. Bojinov
      Typically, multi-armed bandit (MAB) experiments are analyzed at the end of the study and thus require the analyst to specify a fixed sample size in advance. However, in many online learning applications, it is advantageous to continuously produce inference on the... View Details
      Keywords: Analytics and Data Science; AI and Machine Learning; Mathematical Methods
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      Liang, Biyonka, and Iavor I. Bojinov. "An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits." Harvard Business School Working Paper, No. 24-057, March 2024.
      • 2024
      • Working Paper

      Design of Panel Experiments with Spatial and Temporal Interference

      By: Tu Ni, Iavor Bojinov and Jinglong Zhao
      One of the main practical challenges companies face when running experiments (or A/B tests) over a panel is interference, the setting where one experimental unit's treatment assignment at one time period impacts another's outcomes, possibly at the following time... View Details
      Keywords: Research
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      Ni, Tu, Iavor Bojinov, and Jinglong Zhao. "Design of Panel Experiments with Spatial and Temporal Interference." Harvard Business School Working Paper, No. 24-058, March 2024.
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