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Publications

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    • All HBS Web  (311)
      • Faculty Publications  (33)

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      • November 2024
      • Article

      Stakeholder Amnesia in M&A Deals

      By: Caley Petrucci and Guhan Subramanian
      Public companies have increasingly embraced environmental, social and governance (ESG) factors in the course of everyday business. However, these ESG considerations are virtually non-existent in merger and acquisition (M&A) transactions. Elon Musk’s recent acquisition... View Details
      Keywords: Corporate Governance; Corporate Social Responsibility and Impact; Governing and Advisory Boards; Mergers and Acquisitions
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      Petrucci, Caley, and Guhan Subramanian. "Stakeholder Amnesia in M&A Deals." Journal of Corporation Law 50, no. 1 (November 2024): 87–147.
      • Fall 2024
      • Article

      Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects

      By: Olivier Baum and Guhan Subramanian
      We present the first evidence on the incidence of “trip wire” versus “last look” poison pills. Using a hand-collected data set of 130 poison pills implemented and/or amended between January 1, 2020 and March 31, 2023, we find that pills are almost evenly divided... View Details
      Keywords: Acquisition; Negotiation Tactics; Contracts
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      Baum, Olivier, and Guhan Subramanian. "Redemption Mechanisms in Poison Pills: Evidence on Pill Design and Law Firm Effects." Business Lawyer 79, no. 4 (Fall 2024).
      • June 2024
      • Article

      The Monitoring Role of Social Media

      By: Jonas Heese and Joseph Pacelli
      In this study, we examine whether social media activity can reduce corporate misconduct. We use the staggered introduction of 3G mobile broadband access across the United States to identify exogenous increases in social media activity and test whether access to 3G... View Details
      Keywords: Corporate Misconduct; Twitter; Corporate Accountability; Mobile and Wireless Technology; Social and Collaborative Networks
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      Heese, Jonas, and Joseph Pacelli. "The Monitoring Role of Social Media." Review of Accounting Studies 29, no. 2 (June 2024): 1666–1706.
      • 2024
      • Working Paper

      Social Movements and Public Opinion in the United States

      By: Amory Gethin and Vincent Pons
      Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details
      Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media
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      Gethin, Amory, and Vincent Pons. "Social Movements and Public Opinion in the United States." NBER Working Paper Series, No. 32342, April 2024.
      • November 2023
      • Supplement

      Twitter Pro Forma Statement of Operations

      By: Andy Wu and Goran Calic
      Keywords: Twitter
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      Wu, Andy, and Goran Calic. "Twitter Pro Forma Statement of Operations." Harvard Business School Spreadsheet Supplement 724-858, November 2023.
      • July 13, 2023
      • Article

      Threads Foreshadows a Big—and Surprising—Shift in Social Media

      By: Scott Duke Kominers and Liang Wu
      Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details
      Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry
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      Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
      • July 2023
      • Article

      Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users

      By: Jonas P. Schöne, David Garcia, Brian Parkinson and Amit Goldenberg
      Social media users tend to produce content that contains more positive than negative emotional language. However, negative emotional language is more likely to be shared. To understand why, research has thus far focused on psychological processes associated with... View Details
      Keywords: Social Media; Emotions
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      Schöne, Jonas P., David Garcia, Brian Parkinson, and Amit Goldenberg. "Negative Expressions Are Shared More on Twitter for Public Figures Than for Ordinary Users." PNAS Nexus 2, no. 7 (July 2023).
      • June 2023
      • Case

      The Business of Campaigns

      By: Vincent Pons and Mel Martin
      In 2022, the U.S. Congress examined the Democracy Is Strengthened by Casting Light on Spending in Elections (DISCLOSE) Act, the latest in a long series of campaign finance reforms. According to its authors, the law would be the “most consequential overhaul of federal... View Details
      Keywords: Political Elections; Government Legislation; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States
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      Pons, Vincent, and Mel Martin. "The Business of Campaigns." Harvard Business School Case 723-039, June 2023.
      • May 2023
      • Case

      Twitter Blues: Does Paid Verification Check Out?

      By: Scott Duke Kominers, Das Narayandas and Kerry Herman
      Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues. View Details
      Keywords: Marketing; Social Media; Technology Industry
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      Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.
      • April 2023
      • Case

      Twitter: The Freedom to Speak Freely and Be Heard

      By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
      In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details
      Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States
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      Cohen, Randolph B., Carin-Isabel Knoop, and Mel Martin. "Twitter: The Freedom to Speak Freely and Be Heard." Harvard Business School Case 223-026, April 2023.
      • March 20, 2023
      • Editorial

      Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct

      By: Jonas Heese and Joseph Pacelli
      Keywords: Social Media; Corporate Accountability
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      Heese, Jonas, and Joseph Pacelli. "Can Twitter Be a Force for Good? Social Media Helps Curb Corporate Misconduct." Promarket (March 20, 2023).
      • February 2023 (Revised March 2023)
      • Case

      Twitter Turnaround and Elon Musk

      By: Andy Wu and Goran Calic
      Late afternoon on Friday, October 27th, 2022, Elon Musk was the center of attention at Twitter’s San Francisco headquarters. The night before, Musk officially took the company private and became Twitter’s majority shareholder, finally ending a months-long acquisition... View Details
      Keywords: Elon Musk; Twitter; Acquisition; Revenue; Advertising; Social Media; Business or Company Management; Public Opinion; Job Cuts and Outsourcing
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      Wu, Andy, and Goran Calic. "Twitter Turnaround and Elon Musk." Harvard Business School Case 723-418, February 2023. (Revised March 2023.)
      • October 14, 2022
      • Article

      The Challenges of Transforming Twitter

      By: Andy Wu and Goran Calic
      Elon Musk may be an idiosyncratic leader, but if he buys Twitter he’ll face a familiar business challenge: how to transform a legacy tech company. Faced with this challenge, leaders should follow five principles: 1) prioritize an objective, 2) communicate the strategy,... View Details
      Keywords: Transformation; Corporate Strategy; Change Management; Leading Change; Technology Industry
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      Wu, Andy, and Goran Calic. "The Challenges of Transforming Twitter." Harvard Business Review (website) (October 14, 2022).
      • 2022
      • Article

      Why Facebook and Twitter Opened the Door to NFTs

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Why Facebook and Twitter Opened the Door to NFTs." Bloomberg Opinion (January 25, 2022).
      • December 2021
      • Article

      Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly

      By: Andrea Bellovary, Nathaniel Young and Amit Goldenberg
      Negativity has historically dominated news content; however, little research has examined how news organizations use affect on social media, where content is generally positive. In the current project we ask a few questions: Do news organizations on Twitter use... View Details
      Keywords: Negative Press; Twitter; Political Affiliation; Affect; News; Media; Internet and the Web; Emotions; Perspective; Social Media
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      Bellovary, Andrea, Nathaniel Young, and Amit Goldenberg. "Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly." Affective Science 2, no. 4 (December 2021): 391–396.
      • December 2021
      • Article

      Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

      By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
      What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
      Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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      Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
      • 2021
      • Working Paper

      Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate

      By: Rafael Di Tella, Ramiro H. Gálvez and Ernesto Schargrodsky
      We study how two groups, those inside vs. those outside echo chambers, react to a political event when we vary social media status (Twitter). Our treatments mimic two strategies often suggested as a way to limit polarization on social media: they expose people to... View Details
      Keywords: Political Polarization; Political Elections; Internet and the Web; Attitudes; Social Media; Argentina
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      Di Tella, Rafael, Ramiro H. Gálvez, and Ernesto Schargrodsky. "Does Social Media Cause Polarization? Evidence from Access to Twitter Echo Chambers during the 2019 Argentine Presidential Debate." NBER Working Paper Series, No. 29458, November 2021.
      • July 2021 (Revised October 2021)
      • Case

      Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)

      By: Nour Kteily, Deepak Malhotra and David Lane
      As founders of the software company Basecamp, Jason Fried and David H. Hansson were used to being the subjects of social media attention. Both maintained active and dedicated Twitter followings for their unique perspectives on management and life. But on April 26,... View Details
      Keywords: Change; Communication; Policy; Diversity; Fairness; Values and Beliefs; Governance; Employees; Working Conditions; Leading Change; Leadership Style; Mission and Purpose; Organizational Culture; Work-Life Balance; Labor and Management Relations; Conflict and Resolution; Identity; Social Issues; Equality and Inequality; Digital Platforms; Conflict Management; Information Technology Industry; United States
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      Kteily, Nour, Deepak Malhotra, and David Lane. "Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A)." Harvard Business School Case 922-003, July 2021. (Revised October 2021.)
      • 2021
      • Book

      Remote Work Revolution: Succeeding from Anywhere

      By: Tsedal Neeley
      The rapid and unprecedented changes brought on by COVID-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive... View Details
      Keywords: Remote Work; Health Pandemics; Employment; Disruption; Organizational Change and Adaptation; Management
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      Neeley, Tsedal. Remote Work Revolution: Succeeding from Anywhere. New York: Harper Business, 2021.
      • May 2020
      • Supplement

      Stock-Based Compensation at Twitter

      By: Jonas Heese
      This video serves as a supplement to "Stock-Based Compensation at Twitter." View Details
      Keywords: Twitter; Stock-based Compensation
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      Heese, Jonas. "Stock-Based Compensation at Twitter." Harvard Business School Multimedia/Video Supplement 120-712, May 2020.
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