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  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Citation
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Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
  • December 2022
  • Case

To Feed the Planet: Juan Luciano at ADM

By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
In December 2022, Juan Luciano, Chairman and CEO of agribusiness and nutrition giant ADM, considered the next phase of the historic company’s future. Beginning in 2011 when he joined as COO and moving into his tenure as CEO in 2015, Luciano led a transformation of ADM... View Details
Keywords: Agriculture; Leadership; Agribusiness; Acquisition; Business Units; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Capital; Cash; Cost of Capital; Cost Management; Profit; Food; Global Range; Innovation Strategy; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Risk Management; Organizational Culture; Organizational Structure; Strategic Planning; Risk and Uncertainty; Adaptation; Business Strategy; Corporate Strategy; Vertical Integration; Value Creation; Transformation; Agriculture and Agribusiness Industry; Energy Industry; United States; Chicago
Citation
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Margolis, Joshua D., David E. Bell, Damien McLoughlin, Stacy Straaberg, and James Weber. "To Feed the Planet: Juan Luciano at ADM." Harvard Business School Case 423-060, December 2022.
  • July 2005 (Revised September 2016)
  • Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
Citation
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Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
  • September 2017
  • Case

Tencent

By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
Citation
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Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Case 718-426, September 2017.
  • October 2022 (Revised December 2022)
  • Case

Aphro Beverages

By: Frank V. Cespedes and Amram Migdal
This case focuses on distribution, sales, and product decisions as Aphro Beverages reaches an inflection point in its growth trajectory. In 2020, Aphro Beverages, based in Accra, Ghana, successfully launched its brand and brought two new alcoholic spirits products to... View Details
Keywords: Agribusiness; Plant-Based Agribusiness; Business Ventures; Business Growth and Maturation; Entrepreneurship; Food; Geography; Geographic Scope; Management; Growth and Development Strategy; Growth Management; Resource Allocation; Marketing; Brands and Branding; Digital Marketing; Product Marketing; Product Launch; Product Positioning; Social Marketing; Operations; Distribution; Distribution Channels; Product; Product Design; Product Development; Supply Chain; Sales; Salesforce Management; Food and Beverage Industry; Africa; Ghana
Citation
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Cespedes, Frank V., and Amram Migdal. "Aphro Beverages." Harvard Business School Case 823-044, October 2022. (Revised December 2022.)
  • April 1994 (Revised April 1995)
  • Teaching Note

Subarctic Survival Situation TN

By: Linda A. Hill and Katherine Seger Weber
Keywords: Geographic Scope
Citation
Related
Hill, Linda A., and Katherine Seger Weber. "Subarctic Survival Situation TN." Harvard Business School Teaching Note 494-129, April 1994. (Revised April 1995.)
  • November 2005 (Revised December 2016)
  • Case

Bally Total Fitness (A): The Rise, 1962–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of... View Details
Keywords: Bally Total Fitness; Fitness; Gyms; Health Clubs; Chain; Securities And Exchange Commission; Paul Toback; Weight Loss; Exercise; Contracts; Personal Training; Retention; Accounting; Accounting Audits; Accrual Accounting; Finance; Advertising; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Satisfaction; Public Equity; Financing and Loans; Revenue; Revenue Recognition; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Lawsuits and Litigation; Management; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Delivery; Service Operations; Public Ownership; Problems and Challenges; Business and Shareholder Relations; Business Strategy; Competition; Corporate Strategy; Expansion; Segmentation; Trends; Cost Management; Profit; Growth and Development; Leadership Style; Five Forces Framework; Private Ownership; Opportunities; Motivation and Incentives; Competitive Strategy; Health Industry; United States; Illinois; Chicago
Citation
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Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "Bally Total Fitness (A): The Rise, 1962–2004." Harvard Business School Case 706-450, November 2005. (Revised December 2016.)
  • September–October 1995
  • Article

When Local Goes Global

By: R. M. Kanter
Keywords: Global Range; Local Range
Citation
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Kanter, R. M. "When Local Goes Global." World Link (September–October 1995).
  • 1996
  • Article

How Locals Can Win Global Contests

By: R. M. Kanter
Keywords: Local Range; Global Range
Citation
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Kanter, R. M. "How Locals Can Win Global Contests." Leader to Leader 1, no. 1 (1996): 25–29.
  • 1978
  • Other Unpublished Work

Baseline Analysis of the Urban Homesteading Program

By: Dutch Leonard
Keywords: Housing; Programs; Urban Scope
Citation
Related
Leonard, Dutch. "Baseline Analysis of the Urban Homesteading Program." Urban Systems Research & Engineering, Cambridge, MA, January 1978. (co-author.)
  • November 2011 (Revised February 2012)
  • Background Note

Location Choice for New Ventures: Choices within Cities

By: William R. Kerr and Alexis Brownell
Keywords: Business Startups; Urban Scope; Geographic Location
Citation
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Kerr, William R., and Alexis Brownell. "Location Choice for New Ventures: Choices within Cities." Harvard Business School Background Note 812-036, November 2011. (Revised February 2012.)
  • December 1978
  • Article

An Alternative Model for a Global Analysis of Quadratic Programs in a Finite Number of Steps

By: André Perold
Keywords: Global Range
Citation
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Perold, André. "An Alternative Model for a Global Analysis of Quadratic Programs in a Finite Number of Steps." Mathematical Programming 15 (December 1978): 105–109.
  • 1975
  • Chapter

Planned Reduction in Electrical Energy Use in Nashville: A Preliminary Assessment

By: J. K. Sebenius and B. D. Lichter
Keywords: Energy Conservation; Urban Scope; Planning; Energy Industry; Tennessee
Citation
Related
Sebenius, J. K., and B. D. Lichter. "Planned Reduction in Electrical Energy Use in Nashville: A Preliminary Assessment." In Proceedings of the Second Annual University of Missouri Conference on Energy, edited by J. Derald Morgan. Rolla: University of Missouri, 1975.
  • April 1981
  • Case

Mexican Rural Development: SAM and PIDER

By: James E. Austin
Keywords: Development Economics; Food; Rural Scope; Mexico
Citation
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Related
Austin, James E. "Mexican Rural Development: SAM and PIDER." Harvard Business School Case 581-139, April 1981.
  • February 2007 (Revised August 2007)
  • Case

St. HOPE Academy: The Expansion Decision

St. HOPE is faced with a decision concerning whether or not to expand from Sacramento to New York City. While charter schools are its largest area of activity, founder Kevin Johnson believes that all of St. HOPE's other activities--economic development, civic... View Details
Keywords: Education; Entrepreneurship; Geographic Location; Urban Scope; Adaptation; Expansion; Sacramento; New York (city, NY)
Citation
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Related
Childress, Stacey M., and Alison Berkley Wagonfeld. "St. HOPE Academy: The Expansion Decision." Harvard Business School Case 307-080, February 2007. (Revised August 2007.)
  • Article

The Great Divide in the Global Village

By: Bruce R. Scott
Keywords: Global Range
Citation
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Scott, Bruce R. "The Great Divide in the Global Village." Foreign Affairs 80, no. 1 (January–February 2001): 160–177.
  • fall 1994
  • Article

Some Implications of the International Data Highway

By: F. W. McFarlan
Keywords: Global Range; Web
Citation
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McFarlan, F. W. "Some Implications of the International Data Highway." Journal of Global Information Management 2, no. 4 (fall 1994).
  • 1980
  • Book

Confronting Urban Malnutrition: the design of nutrition programs

By: James E. Austin
Keywords: Urban Scope; Food; Nutrition; Programs
Citation
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Austin, James E. Confronting Urban Malnutrition: the design of nutrition programs. World Bank Staff Occasional Papers. Baltimore: Johns Hopkins University Press, 1980.
  • March 24, 2014
  • Article

Roundtable on Shared Value in Education

By: Mark R. Kramer and Kate Tallant
Seventeen corporate and global education leaders gathered at the World Economic Forum 2014 in Davos, Switzerland, to discuss how they are rethinking the role of business in global education. View Details
Keywords: Shared Value; Education; Global Range
Citation
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Kramer, Mark R., and Kate Tallant. "Roundtable on Shared Value in Education." Stanford Social Innovation Review (website) (March 24, 2014).
  • May 2012
  • Module Note

RC Strategy – Global Strategy Module

By: David J. Collis
Conceptual note that describes effective global strategy. View Details
Keywords: Strategy; Global Range
Citation
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Collis, David J. "RC Strategy – Global Strategy Module." Harvard Business School Module Note 712-489, May 2012.
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