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  • All HBS Web  (10,843)
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  • May 2007 (Revised August 2007)
  • Case

Prediction Markets at Google

By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best... View Details
Keywords: Forecasting and Prediction; Knowledge Sharing; Knowledge Use and Leverage; Market Participation; Information Technology
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Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, May 2007. (Revised August 2007.)
  • 20 Jan 2022
  • News

Three Steps to Help Companies Rebuild Trust During the Pandemic

  • 08 Apr 2011
  • Working Paper Summaries

Delay as Agenda Setting

Keywords: by James J. Anton & Dennis A. Yao
  • March 2023 (Revised January 2025)
  • Case

Wilshire Lane Capital

By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg
In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details
Keywords: Ownership Stake; Investment Funds; Venture Capital; Business and Shareholder Relations; Real Estate Industry; Technology Industry; Los Angeles; California; United States
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Bussgang, Jeffrey J., Lindsay N. Hyde, and Stacy Straaberg. "Wilshire Lane Capital." Harvard Business School Case 823-062, March 2023. (Revised January 2025.)
  • 08 Nov 2018
  • Blog Post

Long Distance Relationships: What if my partner can’t join me at HBS?

Making decisions together can be complicated. It's important to consider how your goals align with your partner’s, and sometimes they may not line up perfectly. That was the case for me when I got married just before moving to Boston and... View Details

    Max H. Bazerman

    Max H. Bazerman is Jesse Isidor Straus Professor of Business Administration at the Harvard Business School. His recent books... View Details
    Keywords: accounting industry; management consulting; pharmaceuticals
    • August 1993 (Revised April 1997)
    • Case

    Southwest Airlines: 1993 (A)

    By: James L. Heskett and Roger H. Hallowell
    Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details
    Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States
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    Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
    • September 2020
    • Case

    Drinkworks: Home Bar by Keurig

    By: Sunil Gupta, Jonathan Levav and Julia Kelley
    In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
    Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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    Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
    • September 2010
    • Case

    New Heritage Doll Company

    By: Timothy A. Luehrman and Heide Abelli
    A manufacturer and retailer of specialty doll products must decide which of two projects to fund. The decision requires the student to compute cash flows for the 2 projects, discount values to the present and compare and contrast different project performance measures. View Details
    Keywords: Forecasting; Resource Management; Resource Allocation; Forecasting and Prediction; Capital Budgeting; Manufacturing Industry; Consumer Products Industry; Retail Industry
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    Luehrman, Timothy A., and Heide Abelli. "New Heritage Doll Company." Harvard Business School Brief Case 104-212, September 2010.
    • 04 May 2017
    • Cold Call Podcast

    Leading a Team to the Top of Mount Everest

    Keywords: Re: Amy C. Edmondson
    • June 2023
    • Simulation

    Artea Dashboard and Targeting Policy Evaluation

    By: Ayelet Israeli and Eva Ascarza
    Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
    Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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    Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
    • August 2005 (Revised December 2005)
    • Case

    Coach K: A Matter of the Heart

    By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
    Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or continue to coach at Duke University. Provides a context for discussing various styles of power, influence, and... View Details
    Keywords: Power and Influence; Strategic Planning; Decisions; Personal Development and Career; Interpersonal Communication; Management Teams; Goals and Objectives; Decision Choices and Conditions; Sports Industry; North Carolina
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    Snook, Scott A., Leslie A. Perlow, and Brian DeLacey. "Coach K: A Matter of the Heart." Harvard Business School Case 406-044, August 2005. (Revised December 2005.)
    • 09 Jan 2012
    • Research & Ideas

    Location, Location, Location: The Strategy of Place

    what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit at Harvard Business School.... View Details
    Keywords: by Dina Gerdeman
    • March 1980 (Revised December 1995)
    • Case

    American Chemical Corp.

    By: William E. Fruhan Jr. and John P. Goldsberry III
    A large chemical manufacturer divests a plant that is acquired by a small specialty chemicals manufacturer. The acquisition decision is viewed from the vantage point of the small specialty chemicals manufacturer. View Details
    Keywords: Mergers and Acquisitions; Chemicals; Factories, Labs, and Plants; Decision Making; Manufacturing Industry; Chemical Industry
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    Fruhan, William E., Jr., and John P. Goldsberry III. "American Chemical Corp." Harvard Business School Case 280-102, March 1980. (Revised December 1995.)
    • March 2001 (Revised October 2001)
    • Case

    Honest Tea

    By: Paul A. Gompers
    This case examines the decisions of Seth Goldman and Barry Nalebuff, founders of Honest Tea. Honest Tea is a start-up in the ready-to-drink tea market. Goldman and Nalebuff must craft an expansion and financing strategy. View Details
    Keywords: Financial Strategy; Expansion; Business Startups; Growth and Development Strategy; Decisions
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    Gompers, Paul A. "Honest Tea." Harvard Business School Case 201-076, March 2001. (Revised October 2001.)
    • February 2003 (Revised November 2006)
    • Case

    Silvio Napoli at Schindler India (A)

    By: Christopher A. Bartlett, Michael Y. Yoshino and Perry Fagan
    A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by... View Details
    Keywords: Business Subsidiaries; Decisions; Cross-Cultural and Cross-Border Issues; Employees; Management Teams; Strategic Planning; India; Switzerland
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    Bartlett, Christopher A., Michael Y. Yoshino, and Perry Fagan. "Silvio Napoli at Schindler India (A)." Harvard Business School Case 303-086, February 2003. (Revised November 2006.)

      Dennis A. Yao

      Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

      Keywords: automotive; defense; federal government; high technology
      • June 2018
      • Case

      Burton Sensors, Inc.

      By: William E. Fruhan and Wei Wang
      Burton Sensors presents a realistic situation where a small, rapidly growing, and profitable temperature sensor original equipment manufacturer (OEM) reaches its debt capacity and seeks equity financing to sustain high growth. The president of the company must decide... View Details
      Keywords: Financing and Loans; Acquisition; Investment; Financial Strategy; Decision Choices and Conditions
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      Fruhan, William E., and Wei Wang. "Burton Sensors, Inc." Harvard Business School Brief Case 918-539, June 2018.
      • December 1997 (Revised October 1999)
      • Case

      Citibank: Performance Evaluation

      By: Robert L. Simons and Antonio Davila
      Citibank has introduced a new, comprehensive performance-scorecard system. A regional president struggles with a tough decision: how to evaluate an outstanding branch manager who has scored poorly on an important customer satisfaction measure. This case provides a... View Details
      Keywords: Performance Evaluation; Balanced Scorecard; Business Strategy; Customer Satisfaction; Performance Expectations; Decisions; Motivation and Incentives; Quality; Banking Industry
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      Simons, Robert L., and Antonio Davila. "Citibank: Performance Evaluation." Harvard Business School Case 198-048, December 1997. (Revised October 1999.)
      • February 1998 (Revised July 1998)
      • Case

      Rob Parson at Morgan Stanley (A)

      Rob Parson was a star producer in Morgan Stanley's Capital Markets division. He had been recruited from a competitor the prior year and had generated substantial revenues since joining the firm. Unfortunately, Parson's reviews from the 360-degree performance evaluation... View Details
      Keywords: Management; Personal Development and Career; Performance Evaluation; Financial Services Industry
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      Burton, M. Diane. "Rob Parson at Morgan Stanley (A)." Harvard Business School Case 498-054, February 1998. (Revised July 1998.)
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