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Publications

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      • Faculty Publications  (223)

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      • September 2023
      • Supplement

      Root Capital and the Efficient Impact Frontier Simulation Dataset for Students

      By: Shawn Cole
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      Cole, Shawn. "Root Capital and the Efficient Impact Frontier Simulation Dataset for Students." Harvard Business School Spreadsheet Supplement 224-710, September 2023.
      • September 2023
      • Teaching Note

      Shad Process Flow Design Exercise: Kick-Off Class

      By: Willy C. Shih
      The Shad Process Flow Design Exercise is a simulation designed to help students cement what they learn in the process fundamentals section of the RCTOM course by giving them the opportunity to translate classroom concepts into actual physical processes and experience... View Details
      Keywords: Production; Business Processes; Manufacturing Industry; United States
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      Shih, Willy C. "Shad Process Flow Design Exercise: Kick-Off Class." Harvard Business School Teaching Note 624-043, September 2023.
      • July 2023
      • Article

      Takahashi-Alexander Revisited: Modeling Private Equity Portfolio Outcomes Using Historical Simulations

      By: Dawson Beutler, Alex Billias, Sam Holt, Josh Lerner and TzuHwan Seet
      In 2001, Dean Takahashi and Seth Alexander of the Yale University Investments Office developed a deterministic model for estimating future cash flows and valuations for the Yale endowment’s private equity portfolio. Their model, which is simple and intuitive, is still... View Details
      Keywords: Forecasting and Prediction; Investment Portfolio; Analytics and Data Science
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      Beutler, Dawson, Alex Billias, Sam Holt, Josh Lerner, and TzuHwan Seet. "Takahashi-Alexander Revisited: Modeling Private Equity Portfolio Outcomes Using Historical Simulations." Journal of Portfolio Management 49, no. 7 (July 2023): 144–158.
      • June 2023
      • Supplement

      Applied Intuition (A)

      By: Andy Wu
      Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details
      Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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      Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023. (Click here to access this supplement.)
      • June 2023
      • Supplement

      Clash of Two Giants Simulation Exercise

      By: Feng Zhu and Marco Iansiti
      Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
      Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise." Harvard Business School PowerPoint Supplement 623-717, June 2023.
      • June 2023
      • Exercise

      Clash of Two Giants Simulation Exercise Instructions

      By: Feng Zhu and Marco Iansiti
      Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
      Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
      • June 2023 (Revised October 2024)
      • Teaching Note

      Clash of Two Giants Simulation Exercise Teaching Note

      By: Feng Zhu
      Teaching Note for HBS Case No. 623-092. Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides—consumers and those providing applications or services—need access... View Details
      Keywords: Platform Strategy; Customer Acquisition; Technology Platform; Competitive Strategy; Network Effects; Digital Platforms; Management Skills
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      Zhu, Feng. "Clash of Two Giants Simulation Exercise Teaching Note." Harvard Business School Teaching Note 623-093, June 2023. (Revised October 2024.)
      • June 2023
      • Simulation

      Clash of Two Giants: Competing in the Age of Platforms Simulation

      By: Feng Zhu and Marco Iansiti
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      Zhu, Feng, and Marco Iansiti. "Clash of Two Giants: Competing in the Age of Platforms Simulation." Harvard Business School Simulation 624-701, June 2023.
      • June 2023
      • Simulation

      Artea Dashboard and Targeting Policy Evaluation

      By: Ayelet Israeli and Eva Ascarza
      Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
      Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
      • June 2023 (Revised September 2023)
      • Simulation

      Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

      By: Sunil Gupta, Rajiv Lal and Celine Chammas
      Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
      Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting
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      Gupta, Sunil, Rajiv Lal, and Celine Chammas. "Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)." Harvard Business School Simulation 523-714, June 2023. (Revised September 2023.) (Click here to purchase the Simulation.)
      • 2023
      • Working Paper

      Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness

      By: Neil Menghani, Edward McFowland III and Daniel B. Neill
      In this paper, we develop a new criterion, "insufficiently justified disparate impact" (IJDI), for assessing whether recommendations (binarized predictions) made by an algorithmic decision support tool are fair. Our novel, utility-based IJDI criterion evaluates false... View Details
      Keywords: AI and Machine Learning; Forecasting and Prediction; Prejudice and Bias
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      Menghani, Neil, Edward McFowland III, and Daniel B. Neill. "Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness." Working Paper, June 2023.
      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • April 2023
      • Article

      The Real Exchange Rate, Innovation and Productivity

      By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu
      We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001-2010. We uncover the following stylized facts about regional variation of manufacturing firms'... View Details
      Keywords: Real Exchange Rate; Firm Level Data; Innovation; Productivity; Exporting; Importing; Credit Constraints; Currency Exchange Rate; Innovation and Invention; Performance Productivity
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      Alfaro, Laura, Alejandro Cuñat, Harald Fadinger, and Yanping Liu. "The Real Exchange Rate, Innovation and Productivity." Journal of the European Economic Association 21, no. 2 (April 2023): 637–689.
      • March 2023
      • Case

      Woven Planet - Designing Software for the Car of the Future

      By: Gary P. Pisano and Catherine Piner
      Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details
      Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry
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      Pisano, Gary P., and Catherine Piner. "Woven Planet - Designing Software for the Car of the Future." Harvard Business School Case 623-064, March 2023.
      • March 2023
      • Technical Note

      Companion to: Demand Simulator Spreadsheet Supplement

      By: Elie Ofek and Olivier Toubia
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      Ofek, Elie, and Olivier Toubia. "Companion to: Demand Simulator Spreadsheet Supplement." Harvard Business School Technical Note 523-096, March 2023.
      • March 2023
      • Supplement

      Demand Simulator

      By: Elie Ofek
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      Ofek, Elie. "Demand Simulator." Harvard Business School Spreadsheet Supplement 523-716, March 2023.
      • February 2023
      • Teaching Note

      SIMmersion: Simulating Crucial Conversations

      By: Alison Wood Brooks and Julian Zlatev
      Teaching Note for HBS Case No. 923-040. View Details
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      Brooks, Alison Wood, and Julian Zlatev. "SIMmersion: Simulating Crucial Conversations." Harvard Business School Teaching Note 923-044, February 2023.
      • February 2023
      • Case

      SIMmersion: Simulating Crucial Conversations

      By: Alison Wood Brooks, Julian Zlatev and F Katelynn Boland
      This case introduces readers to SIMmersion, a company founded in 2002 that creates and sells training programs to firms, government agencies, educational institutions, and individuals (B2B and B2C). Their training programs are built around simulations (“sims”) that... View Details
      Keywords: Decision Making; Interpersonal Communication; Training
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      Brooks, Alison Wood, Julian Zlatev, and F Katelynn Boland. "SIMmersion: Simulating Crucial Conversations." Harvard Business School Case 923-040, February 2023.
      • February 2023 (Revised March 2024)
      • Supplement

      Shanty Real Estate: Teaching Note Supplement

      By: Michael Luca and Jesse M. Shapiro
      Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
      Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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      Luca, Michael, and Jesse M. Shapiro. "Shanty Real Estate: Teaching Note Supplement." Harvard Business School Spreadsheet Supplement 923-715, February 2023. (Revised March 2024.)
      • 2023
      • Working Paper

      Distributionally Robust Causal Inference with Observational Data

      By: Dimitris Bertsimas, Kosuke Imai and Michael Lingzhi Li
      We consider the estimation of average treatment effects in observational studies and propose a new framework of robust causal inference with unobserved confounders. Our approach is based on distributionally robust optimization and proceeds in two steps. We first... View Details
      Keywords: AI and Machine Learning; Mathematical Methods
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      Bertsimas, Dimitris, Kosuke Imai, and Michael Lingzhi Li. "Distributionally Robust Causal Inference with Observational Data." Working Paper, February 2023.
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