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  • All HBS Web  (2,840)
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  • 18 Jun 2013
  • News

Megahit Marketing

  • March 2017 (Revised November 2018)
  • Case

BYJU'S The Learning App

By: John Jong-Hyun Kim and Rachna Tahilyani
BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially... View Details
Keywords: Education; Mobile and Wireless Technology; Growth and Development Strategy; Learning; Customization and Personalization; Education Industry; India; United States
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Kim, John Jong-Hyun, and Rachna Tahilyani. "BYJU'S The Learning App." Harvard Business School Case 317-048, March 2017. (Revised November 2018.)
  • June 2021
  • Case

Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)

By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
Keywords: Agility; Ecosystem; Innovation Ecosystems; Innovation; Crowdsourcing; XPRIZE; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Space Industry; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Avatar; Telepresence; Innovation Lab; Mobility; COVID-19; Intrapreneurship; Public-private Partnership; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Strategy; Entrepreneurship; Digital Platforms; Transportation Industry; Transportation Industry; Japan
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Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A) (Abridged)." Harvard Business School Case 421-085, June 2021.
  • 23 Sep 2009
  • News

Harvard Business School Launches First Program For Global Energy Executives

  • 21 Dec 2016
  • Blog Post

Why We Recruit: CPP Investment Board

engaging students at HBS are coffee chats and student club events such as industry education presentations, conferences and brown bag lunches. We also attend the HBS Company Information Day, including... View Details

    Ashish Nanda

    Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

    Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry
    • TeachingInterests

    Investment Management Workshop

    By: Luis M. Viceira
    Investing and Strategic Decision-Making for Principals, Portfolio Managers, and Executives of Asset Management Firms

    For nearly 50 years, the Investment Management Workshop (IMW) has convened the world's top principals, portfolio managers, and... View Details
    • July 2019 (Revised May 2020)
    • Case

    AT&T, Retraining, and the Workforce of Tomorrow

    By: William R. Kerr, Joseph B. Fuller and Carl Kreitzberg
    By the late 2000s, rapid changes in the telecommunications industry forced AT&T’s management team to take on a task that CEO Randall Stephenson called the “biggest logistical challenge” they had ever seen: retraining 100,000 workers by 2020. In 2012, internal company... View Details
    Keywords: AT&T; Workforce; Skills; Future Of Work; Telecommunications; Unions; Technological Change; Layoffs; MOOCS; Strategic Planning; Employees; Training; Competency and Skills; Labor; Learning; Labor Unions; Technology Adoption; Talent and Talent Management; Telecommunications Industry; Communications Industry; United States
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    Kerr, William R., Joseph B. Fuller, and Carl Kreitzberg. "AT&T, Retraining, and the Workforce of Tomorrow." Harvard Business School Case 820-017, July 2019. (Revised May 2020.)
    • Research Summary

    Spatial Agglomeration and Superstar Firms

    By: Laura Alfaro
    We characterize the agglomeration patterns of industries and plants in Europe, distinguishing Eurozone countries and the United States. Using a micro-level index, we quantify the degree of geographic concentration in industrial activities and explore how firm... View Details
    • May 2021 (Revised May 2022)
    • Case

    Headspace vs. Calm: A Mindful Competition

    By: Ayelet Israeli and Anne Wilson
    By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
    Keywords: Marketing Communication; Integrated Strategy; Brand; Brand & Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health & Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Health Industry; Health Industry; United States; North America; United Kingdom
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    Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
    • March 1997
    • Case

    Private Management and Public Schools (A)

    Examines the prospects for private management in U.S. public schools. Introduces the U.S. system of education and the concerns driving the education reform process. Focuses on the education and business strategies of Education Alternatives, Inc. (EAI), Public... View Details
    Keywords: For-Profit Firms; Value; Education; Government and Politics; Education Industry; United States
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    Dyck, Alexander, and Danielle J. Melito. "Private Management and Public Schools (A)." Harvard Business School Case 797-113, March 1997.
    • 17 Sep 2015
    • Blog Post

    Why We Recruit: Innosight

    Information Day and following Meet & Greet session. Company Appointments are also a great way to have meaningful and in-depth discussions. This year, we’re excited to engage with students at an Industry View Details
    Keywords: Consulting
    • February 2009 (Revised December 2009)
    • Case

    eReading: Amazon's Kindle

    By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
    In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected... View Details
    Keywords: Books; Disruptive Innovation; Technological Innovation; Industry Structures; Standards; Distribution Channels; Competitive Strategy; Publishing Industry
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    Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
    • 19 Jan 2012
    • News

    A choice of models: Theme and variations

      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • Article

      Spatial Determinants of Entrepreneurship in India

      By: Ejaz Ghani, William R. Kerr and Stephen O'Connell
      We analyze the spatial determinants of entrepreneurship in India in the manufacturing and services sectors. Among general district traits, quality of physical infrastructure and workforce education are the strongest predictors of entry, with labor laws and household... View Details
      Keywords: Agglomeration; Development; Entrepreneurship; Manufacturing Industry; Manufacturing Industry; India; South Asia
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      Ghani, Ejaz, William R. Kerr, and Stephen O'Connell. "Spatial Determinants of Entrepreneurship in India." Special Issue on Entrepreneurship in a Regional Context. Regional Studies 48, no. 6 (2014): 1071–1089.

        David A. Thomas

        David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School.  His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change.  He recently served as a... View Details

        Keywords: education industry; education industry; education industry; education industry; education industry; education industry
        • 24 Nov 2008
        • Research & Ideas

        Harvard Business School Discusses Future of the MBA

        MBAs a year, with upwards of 150,000 of those in the United States alone. At HBS, the business of business education is thriving. Applications are on the rise again after trending downward for several years. Only one out of nine... View Details
        Keywords: by Roger Thompson & HBS Bulletin; Education

          Anthony Mayo

          Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

          Keywords: education industry; education industry; education industry; education industry; education industry; education industry
          • March 2023 (Revised June 2023)
          • Case

          Pratham 2.0: Sustaining Innovation

          By: Brian Trelstad, Samantha Webster and Malini Sen
          Pratham is a Mumbai-based nonprofit, which focuses on high-quality, low-cost, and replicable interventions to address gaps in India’s education system. From inception, it has pioneered innovation, from early childhood learning centers to adaptive literacy programs, to... View Details
          Keywords: Nonprofit; Talent Management; Innovation; Early Childhood Education; Social Entrepreneurship; Literacy; Leadership Development; Value Creation; Education Industry; Asia; Africa; India
          Citation
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          Trelstad, Brian, Samantha Webster, and Malini Sen. "Pratham 2.0: Sustaining Innovation." Harvard Business School Case 323-003, March 2023. (Revised June 2023.)
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