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      • Faculty Publications  (1,261)

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      • May–June 2025
      • Article

      Balancing Digital Safety and Innovation

      By: Tomomichi Amano and Tomomi Tanaka
      Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
      Keywords: Technological Innovation; Cybersecurity; Demand and Consumers; Safety
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      Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard Business Review 103, no. 3 (May–June 2025): 120–127.
      • May 2025
      • Teaching Note

      Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

      By: Rosabeth Moss Kanter and Jonathan Cohen
      This Teaching Note helps instructors teach students the HBS Case, Bridj and the Business of Urban Mobility (B): A New Model in Kansas City. In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country... View Details
      Keywords: Transportation; Urban Development; App Development; Innovation; Stakeholder Engagement; Collaboration; Startup; Ride-sharing; Entrenchment; Disruption; Digital
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "Bridj and the Business of Urban Mobility (B): A New Model in Kansas City." Harvard Business School Teaching Note 325-125, May 2025.
      • April 2025
      • Case

      Adobe: GenAI Opportunity or Threat?

      By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
      In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
      Keywords: Technology Industry; San Jose
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      Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025.
      • 2025
      • Working Paper

      Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

      By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
      We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
      Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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      Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025.
      • April 2025
      • Teaching Note

      Tabby: Winning Customers' Digital Wallets

      By: Eva Ascarza
      Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details
      Keywords: Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates
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      Ascarza, Eva. "Tabby: Winning Customers' Digital Wallets." Harvard Business School Teaching Note 525-057, April 2025.
      • April 2025
      • Case

      Netflix in 2024

      By: Jan Rivkin and David Allen
      In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
      Keywords: Entertainment; Film Entertainment; Television Entertainment; Digital Platforms; Internet and the Web; Organizational Culture; Strategy; Adaptation; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry; United States
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      Rivkin, Jan, and David Allen. "Netflix in 2024." Harvard Business School Case 725-438, April 2025.
      • April 2025 (Revised April 2025)
      • Case

      JPMorganChase: Leadership in the Age of GenAI

      By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
      Keywords: Banks and Banking; Governance Controls; Information Technology; AI and Machine Learning; Analytics and Data Science; Cybersecurity; Digital Platforms; Digital Transformation; Information Management; Information Infrastructure; Technology Adoption; Job Cuts and Outsourcing; Knowledge Management; Knowledge Sharing; Leading Change; Growth and Development Strategy; Marketing; Product Development; Performance Improvement; Customization and Personalization; Financial Services Industry; United States
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      Bojinov, Iavor I., Karim R. Lakhani, and David Lane. "JPMorganChase: Leadership in the Age of GenAI." Harvard Business School Case 325-066, April 2025. (Revised April 2025.)
      • March–April 2025
      • Article

      Getting Value from Digital Technologies

      By: Frank Cespedes and Georg Krentzel
      Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
      Keywords: Sales; Technology Adoption; Competitive Advantage
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      Cespedes, Frank, and Georg Krentzel. "Getting Value from Digital Technologies." European Business Review (March–April 2025): 6–9.
      • March 2025
      • Case

      Stagwell: AI and the Future of Marketing

      By: Suraj Srinivasan and Radhika Kak
      In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
      Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry
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      Srinivasan, Suraj, and Radhika Kak. "Stagwell: AI and the Future of Marketing." Harvard Business School Case 125-089, March 2025.
      • March 2025
      • Case

      Metaphysic AI: Rethinking the Value of Human Expertise

      By: Zoë B. Cullen, Shikhar Ghosh and Shweta Bagai
      In early 2025, Thomas Graham, CEO of Metaphysic, a leading AI generative video company confronted fundamental questions about who should control digital identity in a world where AI could perfectly recreate human likeness. Founded in 2021, Metaphysic first rose to fame... View Details
      Keywords: Business Model; Ethics; AI and Machine Learning; Intellectual Property; Rights; Negotiation; Value; Motion Pictures and Video Industry; Technology Industry
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      Cullen, Zoë B., Shikhar Ghosh, and Shweta Bagai. "Metaphysic AI: Rethinking the Value of Human Expertise." Harvard Business School Case 825-146, March 2025.
      • February 2025 (Revised April 2025)
      • Case

      Shake Shack's Playbook for the Digital Era

      By: Christopher Stanton, Allison Ciechanover and George Gonzalez
      This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details
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      Stanton, Christopher, Allison Ciechanover, and George Gonzalez. "Shake Shack's Playbook for the Digital Era." Harvard Business School Case 825-136, February 2025. (Revised April 2025.)
      • February 2025
      • Supplement

      Intenseye: Powering Workplace Health and Safety with AI (B)

      By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
      Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
      Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
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      Toffel, Michael W., Shane Greenstein, and Sadika El Hariri. "Intenseye: Powering Workplace Health and Safety with AI (B)." Harvard Business School Supplement 625-025, February 2025.
      • February 2025
      • Case

      Fly, Fix, Fly at True Anomaly

      By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen
      How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details
      Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; War; Aerospace Industry; United States; Colorado
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      Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and David Allen. "Fly, Fix, Fly at True Anomaly." Harvard Business School Case 825-040, February 2025.
      • February 2025
      • Case

      Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion

      By: Juan Alcácer and Manuel Franck
      Ualá, a fintech startup founded in Argentina in 2017 by Pierpaolo Barbieri, aimed to increase financial inclusion in Latin America through a digital platform linked to a prepaid card. After rapid success in Argentina, it expanded into Mexico and Colombia, acquiring... View Details
      Keywords: Banks and Banking; Leadership; Venture Capital; Talent and Talent Management; Strategy; Credit; Business Startups; Profit; Growth and Development Strategy; Banking Industry; Argentina; Mexico; Colombia; Latin America
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      Alcácer, Juan, and Manuel Franck. "Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion." Harvard Business School Case 725-408, February 2025.
      • February 2025
      • Teaching Note

      India Stack: Digital Public Infrastructure for All

      By: Tarun Khanna
      Teaching Note for HBS Case No. 724-371. View Details
      Keywords: Digital Transformation; Technology Adoption; Developing Countries and Economies; Economic Growth; Information Technology Industry; Technology Industry; Telecommunications Industry; Asia; South Asia; India
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      Khanna, Tarun. "India Stack: Digital Public Infrastructure for All." Harvard Business School Teaching Note 725-425, February 2025.
      • 2025
      • Working Paper

      Tax Planning, Illiquidity, and Credit Risks: Evidence from DeFi Lending

      By: Lisa De Simone, Peiyi Jin and Daniel Rabetti
      This study establishes a plausible causal link between tax-planning-induced illiquidity and credit risks in lending markets. Exploiting an exogenous tax shock imposed by the Internal Revenue Service (IRS) on cryptocurrency gains, along with millions of transactions in... View Details
      Keywords: Cryptocurrency; Taxation; Financial Liquidity; Credit; Financing and Loans; Financial Markets
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      De Simone, Lisa, Peiyi Jin, and Daniel Rabetti. "Tax Planning, Illiquidity, and Credit Risks: Evidence from DeFi Lending." Working Paper, February 2025.
      • February 2025
      • Supplement

      Slice Labs: Creating a Fraud-Free Online Insurance Platform (B)

      By: Amit Goldenberg, Max Bazerman and Ruth Page
      Keywords: Technology; Insurance; Digitization; Honesty; Trust; Negotiation; Fraud; Ethics; Negotiation Process; Negotiation Tactics; Negotiation Types; Social Psychology
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      Goldenberg, Amit, Max Bazerman, and Ruth Page. "Slice Labs: Creating a Fraud-Free Online Insurance Platform (B)." Harvard Business School Multimedia/Video Supplement 925-701, February 2025.
      • February 2025
      • Case

      Luca de Meo at Renault Group (A)

      By: Emily Truelove, Linda A. Hill and Lydia Begag
      When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
      Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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      Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025.
      • February 2025
      • Case

      Luca de Meo at Renault Group (A) (Abridged)

      By: Emily Truelove, Linda A. Hill and Lydia Begag
      When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
      Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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      Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A) (Abridged)." Harvard Business School Case 425-067, February 2025.
      • January 2025
      • Teaching Note

      Arcos Dorados' Quest for the Digitalization of Last-Mile Delivery in Colombia

      By: Jorge Tamayo
      Teaching Note for HBS Case 723-395. View Details
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      Tamayo, Jorge. "Arcos Dorados' Quest for the Digitalization of Last-Mile Delivery in Colombia." Harvard Business School Teaching Note 725-397, January 2025.
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