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March–April 2025
Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel

Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details

Keywords: Sales; Technology Adoption; Competitive Advantage

February 2025
Case

Shake Shack's Playbook for the Digital Era

By: Christopher Stanton, Allison Ciechanover and George Gonzalez

This case examines Shake Shack’s journey from a single New York City hot dog cart to a global fast-casual restaurant chain renowned for both premium quality and a culture of “enlightened hospitality.” As the company expands worldwide, it pilots digital ordering... View Details

February 2025
Supplement

Intenseye: Powering Workplace Health and Safety with AI (B)

By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri

Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details

February 2025
Case

Fly, Fix, Fly at True Anomaly

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen

How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details

Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; War; Aerospace Industry; United States; Colorado

February 2025
Case

Hyperscaling Dreams: Ualá’s Path from Startup to Fintech Champion

By: Juan Alcacer and Manuel Franck

Ualá, a fintech startup founded in Argentina in 2017 by Pierpaolo Barbieri, aimed to increase financial inclusion in Latin America through a digital platform linked to a prepaid card. After rapid success in Argentina, it expanded into Mexico and Colombia, acquiring... View Details

Keywords: Banks and Banking; Leadership; Venture Capital; Talent and Talent Management; Strategy; Credit; Banking Industry; Argentina; Mexico; Colombia; Latin America

February 2025
Teaching Note

India Stack: Digital Public Infrastructure for All

By: Tarun Khanna

Teaching Note for HBS Case No. 724-371. View Details

Keywords: Digital Transformation; Information Technology; Technology Adoption; Developing Countries and Economies; Economic Growth; Information Technology Industry; Technology Industry; Telecommunications Industry; Asia; South Asia; India

2025
Working Paper

Tax Planning, Illiquidity, and Credit Risks: Evidence from DeFi Lending

By: Lisa De Simone, Peiyi Jin and Daniel Rabetti

This study establishes a plausible causal link between tax-planning-induced illiquidity and credit risks in lending markets. Exploiting an exogenous tax shock imposed by the Internal Revenue Service (IRS) on cryptocurrency gains, along with millions of transactions in... View Details

Keywords: Taxation

February 2025
Supplement

Slice Labs: Creating a Fraud-free Online Insurance Platform (B)

By: Amit Goldenberg, Max Bazerman and Ruth Page

Keywords: Technology; Insurance; Digitization; Honesty; Trust; Negotiation; Fraud; Ethics; Negotiation Process; Negotiation Tactics; Negotiation Types; Social Psychology

February 2025
Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Innovation and Invention; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China

February 2025
Case

Luca de Meo at Renault Group (A) (Abridged)

By: Emily Truelove, Linda A. Hill and Lydia Begag

When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details

Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Innovation and Invention; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China

January 2025
Teaching Note

Arcos Dorados’ Quest for the Digitalization of Last-Mile Delivery in Colombia

By: Jorge Tamayo

Teaching Note for HBS Case Nos. 820-075 and 823-076. View Details

January 2025
Teaching Note

Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

By: Jorge Tamayo

Teaching Note for HBS Case No. 724-389. View Details

January 2025
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia (Abridged)

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this abridged case examines the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking sector and one of the companies belonging to Grupo Bolívar, a major Colombian conglomerate—and the bank’s upskilling and... View Details

January 2025
Case

Untapped Global: Financing Africa's Missing Middle

By: Raymond Kluender and Emanuele Colonnelli

In November 2024, Jim Chu, founder and CEO of Untapped Global, faced mounting internal tensions over the company’s strategic direction. Untapped had developed a data-driven revenue-based financing (RBF) model to address the “missing middle” problem—the $5.2 trillion... View Details

Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang

Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details

Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry

January 2025
Technical Note

Get Cool: Air Conditioning Industry Background

By: Rosabeth Moss Kanter and Jacob A. Small

The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details

Keywords: Appliances; Global Warming; Climate Change; Energy Efficiency; United States

January 2025
Case

GE Appliances 2025: Energizing Change

By: Rosabeth M. Kanter and Jacob A. Small

At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details

January 2025
Case

Apax Partners: Deciding Whether to Bid for Trader Corp.

By: Benjamin C. Esty and Edward A. Meyer

Apax Partners’ investment committee was schedule to meet on March 21, 2011, to decide whether to invest in Trader Corporation, a Canadian classified advertising business for used automobiles with both print (magazines) and digital (website) distribution. What made this... View Details

January 2025 (Revised February 2025)
Teaching Note

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim, Margaret Underwood and Gamze Yucaoglu

Teaching Note for HBS Case No. 622-062. View Details

December 2024
Case

Enerjisa Üretim: The Digital Era of Electricity Generation

By: Prithwiraj Choudhury and Sadika El Hariri

Launched in 2017, Enerjisa Üretim was one of Türkiye’s largest private sector electricity companies. In its early days, the company faced some financial and operational troubles. When İhsan Erbil Bayçöl, the current CEO of Enerjisa Üretim, joined the business in 2018,... View Details

Keywords: Private Sector; Performance Improvement; Renewable Energy; Growth and Development Strategy; Business Units; Partners and Partnerships; Leadership; Energy Industry; Utilities Industry; Turkey

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