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      • Faculty Publications  (246)

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      • April 2025
      • Teaching Note

      Tabby: Winning Customers' Digital Wallets

      By: Eva Ascarza
      Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details
      Keywords: Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates
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      Ascarza, Eva. "Tabby: Winning Customers' Digital Wallets." Harvard Business School Teaching Note 525-057, April 2025.
      • 2025
      • Working Paper

      Extractive Taxation and the French Revolution

      By: Tommaso Giommoni, Gabriel Loumeau and Marco Tabellini
      We study the fiscal determinants of the French Revolution, exploiting plausibly exogenous variation in the salt tax—a large source of royal revenues and one of the most extractive forms of taxation of the Ancien Régime. Implementing a Regression Discontinuity... View Details
      Keywords: Extractive Taxation; Regime Change; French Revolution; State Capacity; Taxation; History; Government Administration; Attitudes; Public Opinion
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      Giommoni, Tommaso, Gabriel Loumeau, and Marco Tabellini. "Extractive Taxation and the French Revolution." Harvard Business School Working Paper, No. 25-047, April 2025. (Featured at VoxEU.)
      • March 2025 (Revised April 2025)
      • Case

      WallStreetBets: Democratizing Retail Investing

      By: Joseph Pacelli and Alexis Lefort
      In summer 2024, Jaime Rogozinski anticipated the launch of a day-trading eSports event, a vision he had nurtured for years. Rogozinski, the founder of the influential subreddit WallStreetBets (WSB), created the forum in 2012 as a space for retail traders to explore... View Details
      Keywords: Investment; Emerging Markets; Market Participation; Financial Strategy; Lawsuits and Litigation; Financial Services Industry; United States
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      Pacelli, Joseph, and Alexis Lefort. "WallStreetBets: Democratizing Retail Investing." Harvard Business School Case 125-002, March 2025. (Revised April 2025.)
      • February 2025
      • Case

      Fly, Fix, Fly at True Anomaly

      By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and David Allen
      How should companies learn from failure? Founded by four U.S. Space Force warfighters, the tough tech startup True Anomaly wanted to compete with major defense contractors to supply the U.S. Department of Defense with satellites and software that could help protect... View Details
      Keywords: Business Startups; Engineering; National Security; Digital Platforms; Failure; Problems and Challenges; Business and Government Relations; War; Aerospace Industry; United States; Colorado
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      Krieger, Joshua Lev, Jim Matheson, Fiona Murray, and David Allen. "Fly, Fix, Fly at True Anomaly." Harvard Business School Case 825-040, February 2025.
      • February 2025
      • Case

      Blue Owl Financing of Ping Identity

      By: Victoria Ivashina and Srimayi Mylavarapu
      In the fall of 2022, Blue Owl Capital's investment committee evaluated a potential investment in the technology sector. The proposed transaction centered on Ping Identity Corporation (“Ping”), a fast-growing identity access management (IAM) software company that was... View Details
      Keywords: Mergers and Acquisitions; Borrowing and Debt; Cash Flow; Investment; Privatization; Financial Services Industry; Technology Industry
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      Ivashina, Victoria, and Srimayi Mylavarapu. "Blue Owl Financing of Ping Identity." Harvard Business School Case 225-078, February 2025.
      • February 2025
      • Article

      Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

      By: Julian De Freitas and I. Glenn Cohen
      In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details
      Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being
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      De Freitas, Julian, and I. Glenn Cohen. "Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots." New England Journal of Medicine AI 2, no. 2 (February 2025).
      • 2025
      • Book

      Space to Grow: Unlocking the Final Economic Frontier

      By: Matthew Weinzierl and Brendan Rosseau
      Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

      Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
      Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry
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      Weinzierl, Matthew, and Brendan Rosseau. Space to Grow: Unlocking the Final Economic Frontier. Harvard Business Review Press, 2025.
      • January 2025
      • Case

      Hebbia: Redefining Productivity for Knowledge Workers Using AI

      By: Suraj Srinivasan and Minoshka Narayan
      In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
      Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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      Srinivasan, Suraj, and Minoshka Narayan. "Hebbia: Redefining Productivity for Knowledge Workers Using AI." Harvard Business School Case 125-075, January 2025.
      • December 2024
      • Article

      Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

      By: Maria P. Roche, Alexander Oettl and Christian Catalini
      We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details
      Keywords: Knowledge Integration; Coworking; Microgeography; Business Startups; Technology Adoption; Diversity; Interpersonal Communication; Knowledge Sharing; Geographic Location
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      Roche, Maria P., Alexander Oettl, and Christian Catalini. "Proximate (Co-)Working: Knowledge Spillovers and Social Interactions." Management Science 70, no. 12 (December 2024): 8245–8264.
      • 2024
      • Article

      State Capacity and Varieties of Climate Policy

      By: Jonas Meckling and Ari Benkler
      Countries vary in the adoption of sticks and carrots in climate policy. Differences in institutional capacity and fiscal space shape national policies. This matters for the effectiveness of national mitigation efforts and the extent of international conflict over... View Details
      Keywords: Climate Change; Policy; Country
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      Meckling, Jonas, and Ari Benkler. "State Capacity and Varieties of Climate Policy." Art. 9942. Nature Communications 15 (2024).
      • October 2024
      • Case

      EU's Digital Services Act and Digital Markets Act

      By: David B. Yoffie and Sarah von Bargen
      Since the early 2020s, the EU began passing regulations on digital platforms and their marketplaces. One of the first was the Digital Services Act package, consisting of the Digital Services Act (DSA) and the Digital Markets Act (DMA). These regulations were focused on... View Details
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      Yoffie, David B., and Sarah von Bargen. "EU's Digital Services Act and Digital Markets Act." Harvard Business School Case 725-372, October 2024.
      • October 2024
      • Case

      Reed Group and Succession in a Family Business: An Impossible Job to Fill?

      By: Lauren H. Cohen and Tonia Labruyere
      James Reed had taken over Reed Group, the recruitment and career services company his father had founded and built, in 1994. He was now reflecting on succession planning and other challenges that lay ahead: with no obvious choice among his family members, he needed to... View Details
      Keywords: Charity; Succession Planning; Family Business; Values and Beliefs; Management Succession; Mission and Purpose; Family Ownership; Philanthropy and Charitable Giving; Family and Family Relationships; Recruitment; AI and Machine Learning; Employment Industry; United Kingdom; London
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      Cohen, Lauren H., and Tonia Labruyere. "Reed Group and Succession in a Family Business: An Impossible Job to Fill?" Harvard Business School Case 825-084, October 2024.
      • September–October 2024
      • Article

      Boards Need a New Approach to Technology

      By: Tarun Khanna, Mary C. Beckerle and Nabil Y. Sakkab
      The boards of too many publicly traded companies are downright timid when considering matters involving science and technology. More often than not, they focus on security and digitization—a defensive posture that fails to consider the bigger opportunities emerging... View Details
      Keywords: Governing and Advisory Boards; Opportunities; Technology Adoption
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      Khanna, Tarun, Mary C. Beckerle, and Nabil Y. Sakkab. "Boards Need a New Approach to Technology." Harvard Business Review 102, no. 5 (September–October 2024): 128–137.
      • October 2024
      • Background Note

      Space Capitalism and the Final Frontier

      By: Sophus A. Reinert, Ryan Spatz and Bobby Faith
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      Reinert, Sophus A., Ryan Spatz, and Bobby Faith. "Space Capitalism and the Final Frontier." Harvard Business School Background Note 725-018, October 2024.
      • August 2024
      • Case

      Sky Therapeutics: Innovating in Digital Therapeutics

      By: Satish Tadikonda, Olivia Reszczynski and William Marks
      Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details
      Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Care and Treatment; Technological Innovation; Business Strategy; Health Industry; Technology Industry
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      Tadikonda, Satish, Olivia Reszczynski, and William Marks. "Sky Therapeutics: Innovating in Digital Therapeutics." Harvard Business School Case 825-071, August 2024.
      • August 2024
      • Case

      Zipline: Expanding the World's Largest Autonomous Drone Delivery Network

      By: Tarun Khanna and George Gonzalez
      Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Business Model; Rwanda; Ghana; United States
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      Khanna, Tarun, and George Gonzalez. "Zipline: Expanding the World's Largest Autonomous Drone Delivery Network." Harvard Business School Case 725-381, August 2024.
      • August 2024
      • Case

      Circle: Reinventing the Future of Money

      By: Shikhar Ghosh and Shweta Bagai
      In early 2024, Circle Internet Financial's leadership team gathered to discuss the company's strategic path as it prepared for an IPO. Founded in 2013 by Jeremy Allaire, Circle had emerged as a pioneer in digital finance through its USD Coin (USDC), a regulated... View Details
      Keywords: Currency; Governance Compliance; Initial Public Offering; Competition; Financial Services Industry
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      Ghosh, Shikhar, and Shweta Bagai. "Circle: Reinventing the Future of Money." Harvard Business School Case 825-067, August 2024.
      • July 2024
      • Article

      How Artificial Intelligence Constrains Human Experience

      By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
      Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
      Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
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      Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
      • June 2024 (Revised December 2024)
      • Case

      Lana Ghanem: Pushing the Boundaries of Health Care Through Venture Capital

      By: Joshua D. Margolis and Ahmed Dahawy
      Lana Ghanem, managing director of Hikma Ventures, the corporate venture arm of larger pharmaceutical group Hikma, is considering how to grow the venture arm as well as progress her own career. Over the past few years Hikma's executive team had been pressuring the... View Details
      Keywords: Business Divisions; Corporate Entrepreneurship; Investment; Corporate Governance; Health Care and Treatment; Leadership Development; Business or Company Management; Growth and Development Strategy; Business Strategy; Venture Capital; Personal Development and Career; Health Industry; Pharmaceutical Industry; Jordan
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      Margolis, Joshua D., and Ahmed Dahawy. "Lana Ghanem: Pushing the Boundaries of Health Care Through Venture Capital." Harvard Business School Case 424-075, June 2024. (Revised December 2024.)
      • 2024
      • Working Paper

      Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization

      By: Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
      This paper introduces Incrementality Representation Learning (IRL), a novel multitask representation learning framework that predicts heterogeneous causal effects of marketing interventions. By leveraging past experiments, IRL efficiently designs and targets... View Details
      Keywords: Heterogeneous Treatment Effect; Multi-task Learning; Representation Learning; Personalization; Promotion; Deep Learning; Field Experiments; Customer Focus and Relationships; Customization and Personalization
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      Huang, Ta-Wei, Eva Ascarza, and Ayelet Israeli. "Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization." Harvard Business School Working Paper, No. 24-076, June 2024.
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