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      • August 2023
      • Article

      What About the Race Between Technology and Education in the Global South? Comparing Skill-premiums in Colonial Africa and Asia

      By: Ewout Frankema and Marlous van Waijenburg
      Historical research on the race between education and technology has focused on the West but barely touched upon ‘the rest’. A new occupational wage database for 50 African and Asian economies allows us to compare long-run patterns in skill premiums across the colonial... View Details
      Keywords: Skill Premium; Human Capital; Wages; History; Education; Africa; Asia
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      Frankema, Ewout, and Marlous van Waijenburg. "What About the Race Between Technology and Education in the Global South? Comparing Skill-premiums in Colonial Africa and Asia." Economic History Review 76, no. 3 (August 2023): 941–978.
      • July 2023
      • Case

      Honeycomb

      By: Jeffrey J. Bussgang and Kumba Sennaar
      Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details
      Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States
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      Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb." Harvard Business School Case 824-012, July 2023.
      • 2023
      • Book

      The State and Capitalism in China

      By: Meg Rithmire, Margaret M. Pearson and Kellee S. Tsai
      This element explains China's political economic evolution from state socialist economy to a reform era state capitalism model to a more politicized, risk management approach we call "party-state capitalism." We emphasize the internal and external sources of perceived... View Details
      Keywords: China's Political Economy; State Capitalism; State-business Relations; State Ownership; Economic Systems; Government and Politics; Governing Rules, Regulations, and Reforms; Business and Government Relations; China
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      Rithmire, Meg, Margaret M. Pearson, and Kellee S. Tsai. The State and Capitalism in China. Cambridge Elements, Elements in Politics and Society in East Asia. New York: Cambridge University Press, 2023.
      • June 2023
      • Simulation

      Artea Dashboard and Targeting Policy Evaluation

      By: Ayelet Israeli and Eva Ascarza
      Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
      Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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      Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
      • June 2023 (Revised September 2023)
      • Simulation

      Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

      By: Sunil Gupta, Rajiv Lal and Celine Chammas
      Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details
      Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting
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      Gupta, Sunil, Rajiv Lal, and Celine Chammas. "Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)." Harvard Business School Simulation 523-714, June 2023. (Revised September 2023.) (Click here to purchase the Simulation.)
      • June 2023
      • Teaching Note

      Graphic Packaging: Project Cowboy (A, B, C, & D)

      By: Benjamin C. Esty and Scott Mayfield
      Teaching Note for HBS Case Nos. 223-009, 223-066, 223-068, and 223-086. View Details
      Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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      Esty, Benjamin C., and Scott Mayfield. "Graphic Packaging: Project Cowboy (A, B, C, & D)." Harvard Business School Teaching Note 223-087, June 2023.
      • June 2023
      • Supplement

      Graphic Packaging: Project Cowboy (D)

      By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov
      Analyzes the company's decision on Project Cowboy following the events described in the C Case View Details
      Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
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      Esty, Benjamin C., Scott Mayfield, and Philipp Chvanov. "Graphic Packaging: Project Cowboy (D)." Harvard Business School Supplement 223-086, June 2023.
      • May 2023
      • Teaching Note

      Away: Scaling a DTC Travel Brand

      By: Joseph B. Fuller and Jill Avery
      Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details
      Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry
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      Fuller, Joseph B., and Jill Avery. "Away: Scaling a DTC Travel Brand." Harvard Business School Teaching Note 523-109, May 2023.
      • April 2023 (Revised January 2024)
      • Background Note

      Note on Healthcare in Ghana

      By: Regina E. Herzlinger and Ben Creo
      This note provides an overview of the healthcare system in Ghana. It discusses the public and private sector as well as traditional medical practice. It also discusses the country’s pharmaceutical industry. It is recommended as a companion to Professor Regina... View Details
      Keywords: Africa; Pharmaceutical Companies; Pharmacy Benefit Manager; Health Care; Health Care Costs; Health Care Delivery; Health Care Entrepreneurship; Telehealth; Health Equity; Governing Rules, Regulations, and Reforms; Health Care and Treatment; Business and Government Relations; Health Industry; Pharmaceutical Industry; Ghana
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      Herzlinger, Regina E., and Ben Creo. "Note on Healthcare in Ghana." Harvard Business School Background Note 323-112, April 2023. (Revised January 2024.)
      • April 2023
      • Case

      Elliott Management: Capital Allocation in Biopharma

      By: Amitabh Chandra, Paul Clancy and Lauren Gunasti
      The case explores the intersection of capital allocation and shareholder activism in the biopharmaceutical industry. As many biopharma companies face looming patent expirations for key medicines, the case asks the question of whether investing in R&D and M&A is an... View Details
      Keywords: Finance; Strategy; Capital Allocation; Biopharmaceutical Industry; Shareholder Activism; Investment Activism; Resource Allocation; Research and Development; Business and Shareholder Relations; Corporate Strategy; Pharmaceutical Industry
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      Chandra, Amitabh, Paul Clancy, and Lauren Gunasti. "Elliott Management: Capital Allocation in Biopharma." Harvard Business School Case 623-045, April 2023.
      • April 6, 2023
      • Article

      A New NFT Launch Strategy: The Wave Mint

      By: Scott Duke Kominers and 1337 Skulls Sers
      In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details
      Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design
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      Kominers, Scott Duke, and 1337 Skulls Sers. "A New NFT Launch Strategy: The Wave Mint." a16zcrypto.com (April 6, 2023).
      • April 2023 (Revised July 2023)
      • Case

      Fermenting Accounting Problems at Vermont Kombucha Corp.

      By: Tatiana Sandino and Marshal Herrmann
      Founded in 2005, Vermont Kombucha Corp. (V-Ko) was an early mover in the fledgling U.S. market for kombucha, a drink brewed for its health benefits. Early on, the company captured more than 90% of market share. Under the leadership of its founder and CEO, Joe Williams,... View Details
      Keywords: Going Public; Business Model; Financial Reporting; Ethics; Corporate Governance; Stock Shares; Food and Beverage Industry
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      Sandino, Tatiana, and Marshal Herrmann. "Fermenting Accounting Problems at Vermont Kombucha Corp." Harvard Business School Case 123-064, April 2023. (Revised July 2023.)
      • April 2023
      • Article

      The Stock Market Valuation of Human Capital Creation

      By: Ethan Rouen and Matthias Regier
      We develop a measure of firm-year-specific human capital investment from publicly disclosed personnel expenses (PE) and examine the stock market valuation of this investment. Measuring the future value of PE (PEFV) based on the relation between... View Details
      Keywords: Intangibles; Valuation; Human Capital; Investment Return
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      Rouen, Ethan, and Matthias Regier. "The Stock Market Valuation of Human Capital Creation." Art. 102384. Journal of Corporate Finance 79 (April 2023).
      • March 2023 (Revised January 2025)
      • Case

      Wilshire Lane Capital

      By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg
      In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details
      Keywords: Ownership Stake; Investment Funds; Venture Capital; Business and Shareholder Relations; Real Estate Industry; Technology Industry; Los Angeles; California; United States
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      Bussgang, Jeffrey J., Lindsay N. Hyde, and Stacy Straaberg. "Wilshire Lane Capital." Harvard Business School Case 823-062, March 2023. (Revised January 2025.)
      • March 2023
      • Case

      Azenta Life Sciences: The Road to Transformation

      By: Gary P. Pisano and Catherine Piner
      When the Board brought Steve Schwartz in as President of Brooks Automation in 2010, they gave him a clear mission: strengthen the company’s core semiconductor equipment business and find a new industry to enter. Over the course of the next decade, Schwartz and the... View Details
      Keywords: Transformation; Business and Shareholder Relations; Market Entry and Exit; Organizational Change and Adaptation; Segmentation; Technology Industry
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      Pisano, Gary P., and Catherine Piner. "Azenta Life Sciences: The Road to Transformation." Harvard Business School Case 623-066, March 2023.
      • March 2023
      • Teaching Note

      Hikma Pharmaceuticals Governance Journey

      By: Suraj Srinivasan and Jonah Goldberg
      Teaching Note for HBS Case No. 318108. The case opens with Said Darwazah, chairman and CEO of Hikma Pharmaceuticals, the multinational generics company, anticipating the company’s 2017 AGM and reflecting on changes made over the previous year to address concerns... View Details
      Keywords: Jordan; Emerging Market; Private Sector; For-profit Firms; Boards Of Directors; Pharmaceuticals; Remuneration; Shareholder Engagement; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations; Executive Compensation; Business Growth and Maturation; Pharmaceutical Industry; Jordan
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      Srinivasan, Suraj, and Jonah Goldberg. "Hikma Pharmaceuticals Governance Journey." Harvard Business School Teaching Note 123-078, March 2023.
      • March 2023 (Revised May 2025)
      • Case

      On (A)

      By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
      Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
      Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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      Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On (A)." Harvard Business School Case 723-430, March 2023. (Revised May 2025.)
      • March 2023 (Revised November 2023)
      • Module Note

      The Social Purpose of the Firm

      By: Debora L. Spar and Julia M. Comeau
      The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details
      Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands
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      Spar, Debora L., and Julia M. Comeau. "The Social Purpose of the Firm." Harvard Business School Module Note 323-051, March 2023. (Revised November 2023.)
      • March 2023
      • Article

      Reaching for Rigor and Relevance: Better Marketing Research for a Better World

      By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
      Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
      Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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      Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
      • February 2023 (Revised February 2024)
      • Case

      Doing Business in Helsinki, Finland

      By: Martin A. Sinozich, Lena Duchene, Tonia Labruyere and Daniela Beyersdorfer
      This case examines the challenges and opportunities of doing business in Finland. It highlights Finland's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details
      Keywords: Business History; Business and Government Relations; Corporate Strategy; Research and Development; Foreign Direct Investment; Crisis Management; Culture; Environmental Sustainability; International Relations; Food and Beverage Industry; Finland; Europe
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      Sinozich, Martin A., Lena Duchene, Tonia Labruyere, and Daniela Beyersdorfer. "Doing Business in Helsinki, Finland." Harvard Business School Case 323-079, February 2023. (Revised February 2024.)
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