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    • Program Requirements
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Marketing

Marketing

  • Program Requirements
The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers.
Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.

Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization; Communicating with Consumers: How Firms’ Responses to Societal Change Influence Consumer Behavior; Three Essays on Cost-benefit Trade-offs in Individual and Organizational Decision-Making; Who Deserves What? How Beliefs about Fairness and Inequality Influence Social Judgment.

Program Requirements

Profiles

Mengjie "Magie" Cheng

Marketing

Ta-Wei "David" Huang

Marketing

Byungyeon Kim

Marketing
“Finding an advisor who you really click with and who is willing to support your research interests is absolutely key.”
Ximena Garcia-Rada
2021 Graduate, Marketing
“Finding an advisor who you really click with and who is willing to support your research interests is absolutely key.”
Ximena Garcia-Rada
2021 Graduate, Marketing

Recent Placement

Jimin Nam, 2024

Ohio State University, Max M. Fisher College of Business, Department of Marketing and Logistics
Advisors: Michael I. Norton, Leslie K. John, and Elizabeth Keenan

Byungyeon Kim, 2022

University of Minnesota, Carlson School of Management
Advisors: Doug Chung, Sunil Gupta, and Elie Ofek

Emily Prinsloo, 2023

Rice University, Jones Graduate School of Business
Advisors: Michael I. Norton, Leslie K. John, Elizabeth Keenan, and Joachim Vosgerau

Ximena Garcia-Rada, 2021

Texas A&M University, Mays Business School
Advisors: Michael I. Norton (Chair), Leslie K. John, Ryan W. Buell, Rebecca Ratner, and John T. Gourville

Serena Hagerty, 2022

University of Virginia, Darden School of Business
Advisors: Michael I. Norton (Chair), Kate Barasz, and Debora Thompson

Dafna Goor, 2020

London Business School
Advisors: Anat Keinan (Co-Chair), Michael I. Norton (Co-Chair), Carey Morewedge, and John T. Gourville

Jimin Nam, 2024

Ohio State University, Max M. Fisher College of Business, Department of Marketing and Logistics
Advisors: Michael I. Norton, Leslie K. John, and Elizabeth Keenan

Emily Prinsloo, 2023

Rice University, Jones Graduate School of Business
Advisors: Michael I. Norton, Leslie K. John, Elizabeth Keenan, and Joachim Vosgerau

Serena Hagerty, 2022

University of Virginia, Darden School of Business
Advisors: Michael I. Norton (Chair), Kate Barasz, and Debora Thompson

Byungyeon Kim, 2022

University of Minnesota, Carlson School of Management
Advisors: Doug Chung, Sunil Gupta, and Elie Ofek

Ximena Garcia-Rada, 2021

Texas A&M University, Mays Business School
Advisors: Michael I. Norton (Chair), Leslie K. John, Ryan W. Buell, Rebecca Ratner, and John T. Gourville

Dafna Goor, 2020

London Business School
Advisors: Anat Keinan (Co-Chair), Michael I. Norton (Co-Chair), Carey Morewedge, and John T. Gourville
See All Placement

Current Marketing Students

  • Stuti Agarwal
  • Mengjie (Magie) Cheng
  • Jingpeng Hong
  • Ta-Wei (David) Huang
  • Zhongming Jiang
  • Rebecca Liu
  • June Park
  • Sihan Zhai
Current Marketing Students
  • Stuti Agarwal
  • Mengjie (Magie) Cheng
  • Jingpeng Hong
  • Ta-Wei (David) Huang
  • Zhongming Jiang
  • Rebecca Liu
  • June Park
  • Sihan Zhai
Close

Current HBS Faculty

  • Juan Alcacer
  • Tomomichi Amano
  • Bharat N. Anand
  • Eva Ascarza
  • Max H. Bazerman
  • David E. Bell
  • Alison Wood Brooks
  • Alberto F. Cavallo
  • Alex Chan
  • Julian De Freitas
  • Rohit Deshpande
  • Anita Elberse
  • Kris Johnson Ferreira
  • Carolyn J. Fu
  • Sunil Gupta
  • Ayelet Israeli
  • Leslie K. John
  • Tarun Khanna
  • Himabindu Lakkaraju
  • Rajiv Lal
  • Jacqueline Ng Lane
  • Michael Lingzhi Li
  • Edward McFowland III
  • Henry W. McGee
  • Antonio Moreno
  • John C. Mulliken
  • Das Narayandas
  • Seth Neel
  • Michael I. Norton
  • Elie Ofek
  • Elisabeth C. Paulson
  • V. Kasturi Rangan
  • Maria P. Roche
  • Raffaella Sadun
  • George Serafeim
  • Sara McKinley Torti
  • Isamar Troncoso
  • Jeremy Yang
  • Dennis A. Yao
  • David B. Yoffie
  • Shunyuan Zhang
Current HBS Faculty
  • Juan Alcacer
  • Tomomichi Amano
  • Bharat N. Anand
  • Eva Ascarza
  • Max H. Bazerman
  • David E. Bell
  • Alison Wood Brooks
  • Alberto F. Cavallo
  • Alex Chan
  • Julian De Freitas
  • Rohit Deshpande
  • Anita Elberse
  • Kris Johnson Ferreira
  • Carolyn J. Fu
  • Sunil Gupta
  • Ayelet Israeli
  • Leslie K. John
  • Tarun Khanna
  • Himabindu Lakkaraju
  • Rajiv Lal
  • Jacqueline Ng Lane
  • Michael Lingzhi Li
  • Edward McFowland III
  • Henry W. McGee
  • Antonio Moreno
  • John C. Mulliken
  • Das Narayandas
  • Seth Neel
  • Michael I. Norton
  • Elie Ofek
  • Elisabeth C. Paulson
  • V. Kasturi Rangan
  • Maria P. Roche
  • Raffaella Sadun
  • George Serafeim
  • Sara McKinley Torti
  • Isamar Troncoso
  • Jeremy Yang
  • Dennis A. Yao
  • David B. Yoffie
  • Shunyuan Zhang
Close

Current HBS Faculty & Students by Interest

Analytics
  • Eva Ascarza
  • Kris Johnson Ferreira
  • Ayelet Israeli
  • Michael Lingzhi Li
  • Edward McFowland III
  • Antonio Moreno
  • Seth Neel
  • Elisabeth C. Paulson
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Artificial intelligence
  • Julian De Freitas
  • Jacqueline Ng Lane
  • George Serafeim
  • Isamar Troncoso
  • Shunyuan Zhang
Big data
  • Alberto F. Cavallo
Brands & branding
  • David E. Bell
Business marketing
  • Das Narayandas
  • V. Kasturi Rangan
Consumer behavior
  • Leslie K. John
  • Michael I. Norton
Consumer psychology
  • David E. Bell
  • Julian De Freitas
  • Michael I. Norton
Customer focus
  • Rohit Deshpande
  • Das Narayandas
Customer profitability analysis
  • Eva Ascarza
  • Das Narayandas
Customer relationship management
  • Eva Ascarza
  • Sunil Gupta
  • Das Narayandas
  • V. Kasturi Rangan
Decision-making
  • Max H. Bazerman
  • David E. Bell
  • Alex Chan
  • Leslie K. John
  • Edward McFowland III
  • Michael I. Norton
Electronic commerce
  • Kris Johnson Ferreira
  • Ayelet Israeli
  • Henry W. McGee
  • Isamar Troncoso
Marketing
  • Tomomichi Amano
  • Eva Ascarza
  • David E. Bell
  • Anita Elberse
  • Sunil Gupta
  • Ayelet Israeli
  • Rajiv Lal
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Machine learning
  • Himabindu Lakkaraju
  • Michael Lingzhi Li
  • Edward McFowland III
  • Seth Neel
  • Elisabeth C. Paulson
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Product management
  • Tomomichi Amano
  • Sara McKinley Torti
Pricing
  • David E. Bell
  • Ayelet Israeli
  • Elie Ofek
Value creation
  • Anita Elberse
  • Rajiv Lal
Strategy
  • Juan Alcacer
  • Bharat N. Anand
  • Carolyn J. Fu
  • Tarun Khanna
  • Rajiv Lal
  • John C. Mulliken
  • Maria P. Roche
  • Raffaella Sadun
  • George Serafeim
  • Dennis A. Yao
  • David B. Yoffie
Current HBS Faculty & Students by Interest
Analytics
  • Eva Ascarza
  • Kris Johnson Ferreira
  • Ayelet Israeli
  • Michael Lingzhi Li
  • Edward McFowland III
  • Antonio Moreno
  • Seth Neel
  • Elisabeth C. Paulson
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Artificial intelligence
  • Julian De Freitas
  • Jacqueline Ng Lane
  • George Serafeim
  • Isamar Troncoso
  • Shunyuan Zhang
Big data
  • Alberto F. Cavallo
Brands & branding
  • David E. Bell
Business marketing
  • Das Narayandas
  • V. Kasturi Rangan
Consumer behavior
  • Leslie K. John
  • Michael I. Norton
Consumer psychology
  • David E. Bell
  • Julian De Freitas
  • Michael I. Norton
Customer focus
  • Rohit Deshpande
  • Das Narayandas
Customer profitability analysis
  • Eva Ascarza
  • Das Narayandas
Customer relationship management
  • Eva Ascarza
  • Sunil Gupta
  • Das Narayandas
  • V. Kasturi Rangan
Decision-making
  • Max H. Bazerman
  • David E. Bell
  • Alex Chan
  • Leslie K. John
  • Edward McFowland III
  • Michael I. Norton
Electronic commerce
  • Kris Johnson Ferreira
  • Ayelet Israeli
  • Henry W. McGee
  • Isamar Troncoso
Marketing
  • Tomomichi Amano
  • Eva Ascarza
  • David E. Bell
  • Anita Elberse
  • Sunil Gupta
  • Ayelet Israeli
  • Rajiv Lal
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Machine learning
  • Himabindu Lakkaraju
  • Michael Lingzhi Li
  • Edward McFowland III
  • Seth Neel
  • Elisabeth C. Paulson
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang
Product management
  • Tomomichi Amano
  • Sara McKinley Torti
Pricing
  • David E. Bell
  • Ayelet Israeli
  • Elie Ofek
Value creation
  • Anita Elberse
  • Rajiv Lal
Strategy
  • Juan Alcacer
  • Bharat N. Anand
  • Carolyn J. Fu
  • Tarun Khanna
  • Rajiv Lal
  • John C. Mulliken
  • Maria P. Roche
  • Raffaella Sadun
  • George Serafeim
  • Dennis A. Yao
  • David B. Yoffie
Close
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Phone: 1.617.495.6101
Email: doctoralprograms+hbs.edu
Registrar: docreg+hbs.edu
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