Professor Yang's recent work focuses on understanding and solving important managerial problems in the creator economy. His projects are organized around the 4Cs: creator, content, community, and commerce. On creator, he studies creator inequality and bias. On content, he studies the impact of generative AI and what creative elements drive performance. On community, he studies how creators and brands build and engage a community. On commerce, he studies creator monetization.
Jeremy Yang
Assistant Professor of Business Administration
Assistant Professor of Business Administration
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy.
He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the Harvard Digital, Data, and Design (D^3) Institute, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy. His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award.
He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the Harvard Digital, Data, and Design (D^3) Institute, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy. His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award.
Marketing
Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for advertising, targeting, and pricing decisions in his research. These algorithms are typically guided by some basic economic or behavioral principles and implemented with techniques in machine learning and causal inference. He is also broadly interested in the creator economy.
He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the Harvard Digital, Data, and Design (D^3) Instituate, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy. His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award.
He received his Ph.D. from the Massachusetts Institute of Technology and is also affiliated with the Harvard Digital, Data, and Design (D^3) Instituate, the Data Science Initiative, the Institute for Quantitative Social Science, and the MIT Initiative on the Digital Economy. His work has received several recognitions including an INFORMS Annual Meeting Best Paper Award, American Statistical Association Dissertation Proposal Award, and MSI Alden G. Clayton Dissertation Proposal Award.
- Working Papers
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- Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020. View Details
- Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021. View Details
- Cases and Teaching Materials
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- De Freitas, Julian, and Jeremy Yang. "Hometown Foods Pricing Calculator." Harvard Business School Simulation 523-708, June 2023. (Revised December 2023.) (Click here to access this case.) View Details
- Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022. View Details
- De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods." Harvard Business School Multimedia/Video Supplement 522-718, July 2022. View Details
- De Freitas, Julian, and Jeremy Yang. "Hometown Foods." Harvard Business School Teaching Note 522-104, June 2022. (Revised March 2024.) View Details
- De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Instructors." Harvard Business School Spreadsheet Supplement 522-715, March 2022. (Revised March 2024.) View Details
- De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods Spreadsheet Supplement for Students." Harvard Business School Spreadsheet Supplement 522-714, March 2022. (Revised March 2024.) View Details
- De Freitas, Julian, Jeremy Yang, and Das Narayandas. "Hometown Foods: Changing Price amid Inflation." Harvard Business School Case 522-087, March 2022. (Revised March 2024.) View Details
- Research Summary
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- Awards & Honors
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Winner of the 2024 Case Centre Outstanding Case Writer Competition Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas.Recipient of a 2023–2024 HBS Required Curriculum (RC) Case Award for “Hometown Foods: Changing Price Amid Inflation” (HBS Case 522-087, March 2022) with Julian De Freitas and Das Narayandas.
- Additional Information
- Areas of Interest
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- analytics
- digital economy
- experimentation
- machine learning
- marketing
- big data
- creativity
- customer relationship management
- decision-making
- electronic commerce
- entrepreneurship
- incentives
- motivation
- networks
- pricing
- advertising
- consumer products
- entertainment
- information
- media
Additional TopicsIndustries - In The News
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