Elie Ofek

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions between R&D and marketing decisions, such as pricing and branding, and is particularly interested in how companies integrate marketing input when formulating innovation strategy at the new product planning phase. He also examines the implications of information technology and digital/social media on firms' product/content offerings and on their marketing mix. 

At HBS he has taught the first year MBA required course in marketing (also served as the course head), an MBA elective and executive-education course on the relationship between Marketing and Innovation. He currently teaches an elective on Pricing Strategy and participates in a number of executive programs on digital businesses and marketing management. 

He received his Ph.D. in Business from Stanford University, holds an M.A. in Economics from Stanford University and earned his B.Sc. degree in Electrical Engineering from the Technion. Prior to entering academics, he worked as a development engineer in the audio/video multimedia division at an IBM research center.