Elie Ofek
Malcolm P. McNair Professor of Marketing
Co-Unit Head, Marketing
Malcolm P. McNair Professor of Marketing
Co-Unit Head, Marketing
Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions between R&D and marketing decisions, such as pricing and branding, and is particularly interested in how companies integrate marketing input when formulating innovation strategy at the new product planning phase. He also examines the implications of information technology and digital/social media on firms' product/content offerings and on their marketing mix.
At HBS he has taught the first year MBA required course in marketing (also served as the course head), an MBA elective and executive-education course on the relationship between Marketing and Innovation. He currently teaches an elective on Pricing Strategy and participates in a number of executive programs on digital businesses and marketing management.
He received his Ph.D. in Business from Stanford University, holds an M.A. in Economics from Stanford University and earned his B.Sc. degree in Electrical Engineering from the Technion. Prior to entering academics, he worked as a development engineer in the audio/video multimedia division at an IBM research center.
- Books
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- Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016. View Details
- Journal Articles
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- De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114. View Details
- KC, Raghabendra P., Vincent Mak, and Elie Ofek. "Before or After? The Effects of Payment Decision Timing in Pay-What-You-Want Contexts." Journal of Marketing 87, no. 4 (July 2023): 618–635. View Details
- Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908. View Details
- Lauga, Dominique Olié, Elie Ofek, and Zsolt Katona. "When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly." Journal of Marketing Research (JMR) 59, no. 2 (December 2022): 1252–1265. View Details
- Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045. View Details
- Song, Yicheng, Nachiketa Sahoo, and Elie Ofek. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation." Management Science 65, no. 8 (August 2019): 3737–3757. View Details
- Ofek, Elie. "From Niche to Mainstream (HBR Case Study)." Harvard Business Review 96, no. 4 (July–August 2018). View Details
- Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.) View Details
- Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Marketing Science 36, no. 6 (November–December 2017): 908–930. View Details
- Rosenzweig, Stav, Amir Grinstein, and Elie Ofek. "Social Network Utilization and the Impact of Academic Research in Marketing." International Journal of Research in Marketing 33, no. 4 (December 2016): 818–839. View Details
- Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629–643. View Details
- Deshpandé, Rohit, Amir Grinstein, Elie Ofek, and Sang-Hoon Kim. "Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different are Japanese and American Founders?" International Marketing Review 30, no. 3 (2013). View Details
- Ofek, Elie, and Jill Avery. "Second Thoughts About a Strategy Shift." Harvard Business Review 92, no. 12 (December 2014): 125–127. View Details
- Friedrich, Jonathan, Amit Noam, and Elie Ofek. "Right Up the Middle: How Israeli Firms Go Global." Harvard Business Review 92, no. 5 (May 2014): 113–117. View Details
- Yalcin, Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky. "Complementary Goods: Creating, Capturing, and Competing for Value." Marketing Science 32, no. 4 (July–August 2013): 554–569. View Details
- Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137. View Details
- Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355. View Details
- Turut, Ozge, and Elie Ofek. "Innovation Strategy and Entry Deterrence." Journal of Economics & Management Strategy 12, no. 3 (Fall 2012). View Details
- Lauga, Dominique, and Elie Ofek. "Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs." Marketing Science 30, no. 5 (September–October 2011). View Details
- Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011). View Details
- Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011). View Details
- Bertini, Marco, John Gourville, and Elie Ofek. "When the Name Is the Game." Business Strategy Review 22, no. 3 (Fall 2011): 50–55. View Details
- Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010). View Details
- Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28. View Details
- Lauga, Dominique, and Elie Ofek. "Market Research and Innovation Strategy in a Duopoly." Marketing Science 28, no. 2 (March–April 2009): 373–396. View Details
- Godes, David, Elie Ofek, and Miklos Sarvary. "Content vs. Advertising: The Impact of Competition on Media Firm Strategy." Marketing Science 28, no. 1 (January–February 2009): 20–35. View Details
- Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends® in Marketing 4, no. 2 (2009): 77–128. View Details
- Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008). View Details
- Ofek, Elie, Muhamet Yildiz, and Ernan Haruvy. "The Impact of Prior Decisions on Subsequent Valuations in a Costly Contemplation Model." Management Science 53, no. 8 (August 2007). View Details
- Allenby, Greg, Geraldine Fennel, Joel Huber, Thomas Eagle, Tim Gilbride, Jaehwan Kim, Peter Lenk, Rich Johnson, Bryan Orme, Elie Ofek, Thomas Otter, and Joan Walker. "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16, nos. 3/4 (December 2005). View Details
- Kulp, Susan, Hau Lee, and Elie Ofek. "Manufacturer Benefits from Information Integration with Retail Customers." Management Science 50, no. 4 (April 2004): 431–444. View Details
- Ofek, Elie, and Miklos Sarvary. "R&D, Marketing, and the Success of Next-Generation Products." Marketing Science 22, no. 3 (Summer 2003): 355–370. View Details
- Ofek, Elie, and V. Srinivasan. "How Much Does the Market Value an Improvement in a Product Attribute?" Marketing Science 21, no. 4 (fall 2002): 398–411. View Details
- Ofek, Elie, and Miklos Sarvary. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management." Management Science 47, no. 11 (November 2001). View Details
- Book Chapters
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- Ofek, Elie. "Competitive Positioning Through New Product Development." Chap. 3 in Handbook of New Product Development Management, edited by Christoph Loch and Stylianos Kavadias, 49–85. Oxford: Butterworth-Heinemann, 2007. View Details
- Kulp, Susan, Elie Ofek, and Jonathan Whitaker. "Supply-Chain Coordination: How Companies Leverage Information Flows to Generate Value." In The Practice of Supply Chain Management: Where Theory and Application Converge. Vol. 62, edited by Terry P. Harrison, Hau L. Lee, and John J. Neale. International Series in Operations Research & Management Science. Kluwer Academic Publishers, 2003. View Details
- Working Papers
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- Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand." Harvard Business School Working Paper, No. 25-014, July 2024. View Details
- Cases and Teaching Materials
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- Ofek, Elie. "Assessing the Value of Unifying and De-duplicating Customer Data Spreadsheet Supplement ." Harvard Business School Spreadsheet Supplement 525-701, September 2024. View Details
- Ofek, Elie, and Hema Yoganarasimhan. "Assessing the Value of Unifying and De-duplicating Customer Data." Harvard Business School Exercise 525-023, September 2024. View Details
- Ofek, Elie, and Hema Yoganarasimhan. "Amperity: First-Party Data at a Crossroads." Harvard Business School Teaching Note 525-022, September 2024. View Details
- Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel (Abridged)." Harvard Business School Case 525-020, September 2024. View Details
- Ofek, Elie. "GoPro: Becoming a Subscription Hero." Harvard Business School Teaching Note 525-016, July 2024. View Details
- Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy’s: Where’s the Beef?" Harvard Business School Case 525-010, July 2024. View Details
- Ofek, Elie, Ryann Noe, and Sarah Mehta. "Barbie: Reviving a Cultural Icon at Mattel." Harvard Business School Case 525-006, August 2024. View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "Net Revenue Retention: Unpacking the Dynamics of Customer Monetization." Harvard Business School Background Note 524-092, May 2024. View Details
- Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024. View Details
- Ofek, Elie, K. Shelette Stewart, and Alicia Dadlani. "Lowe’s: Improving the Total Home Strategy." Harvard Business School Case 524-054, May 2024. (Revised July 2024.) View Details
- Ofek, Elie. "Joy4Home Brands: Pricing Matters." Harvard Business School Teaching Note 524-082, March 2024. View Details
- Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.) View Details
- Ofek, Elie. "SenseAim Technologies: Pricing to Win." Harvard Business School Teaching Note 524-069, February 2024. View Details
- Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.) View Details
- Gompers, Paul A., Elie Ofek, Orna Dan, and Emilie Billaud. "BiomX: Bringing Phage Back to the Stage." Harvard Business School Case 524-051, November 2023. (Revised April 2024.) View Details
- Ofek, Elie. "Infarm: Betting the (Indoor) Farm on Food Security." Harvard Business School Case 524-043, November 2023. (Revised March 2024.) View Details
- Ofek, Elie. "Pricing and Customer Psychology." Harvard Business School Background Note 524-019, August 2023. View Details
- De Freitas, Julian, and Elie Ofek. "Navya, Instructor Spreadsheet." Harvard Business School Spreadsheet Supplement 524-701, June 2023. View Details
- De Freitas, Julian, and Elie Ofek. "Navya: Steering Toward a Driverless Future." Harvard Business School Teaching Note 524-007, June 2023. View Details
- Ofek, Elie, and Amy Konary. "Subscription Models: Recurring Revenues for Lasting Growth." Harvard Business School Background Note 523-113, June 2023. (Revised August 2023.) View Details
- Ofek, Elie. "Dynamic Pricing: Timing is Everything." Harvard Business School Technical Note 523-110, May 2023. View Details
- Ofek, Elie. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Teaching Note 523-105, April 2023. View Details
- Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.) View Details
- Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Teaching Note 523-095, March 2023. View Details
- Ofek, Elie, and Olivier Toubia. "Companion to: Demand Simulator Spreadsheet Supplement." Harvard Business School Technical Note 523-096, March 2023. View Details
- Ofek, Elie. "Gross Profits." Harvard Business School Spreadsheet Supplement 523-717, March 2023. View Details
- Ofek, Elie. "Demand Simulator." Harvard Business School Spreadsheet Supplement 523-716, March 2023. View Details
- Ofek, Elie. "Aleph Farms: A New Culture of Meat." Harvard Business School Teaching Note 523-086, January 2023. View Details
- Ofek, Elie, and Lia Weiner. "Israelis, Palestinians, and the Technology Bridge Between Them: A Work in Progress." Harvard Business School Teaching Note 523-085, January 2023. View Details
- De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised May 2024.) View Details
- Ofek, Elie, Marco Bertini, Annelena Lobb, and Alexis Lefort. "Pricing at Echosec Systems." Harvard Business School Case 523-052, October 2022. View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022. View Details
- Ofek, Elie, and Olivier Toubia. "Conjoint Partworths." Harvard Business School Spreadsheet Supplement 523-710, August 2022. (Revised March 2023.) View Details
- Ofek, Elie, and Olivier Toubia. "How Should Netflix Add an Ad-Supported Tier?" Harvard Business School Exercise 523-033, August 2022. (Revised June 2024.) View Details
- Ofek, Elie, Oded Koenigsberg, and Marco Bertini. "Joy4Home Brands: Pricing Matters." Harvard Business School Exercise 523-709, August 2022. View Details
- Ofek, Elie, and Sarah Mehta. "The LEGO Group: Builders of a More Diverse and Inclusive Tomorrow." Harvard Business School Case 523-010, July 2022. (Revised March 2023.) View Details
- Ofek, Elie. "Project Maji: Pricing Water in Sub-Saharan Africa ." Harvard Business School Spreadsheet Supplement 522-719, June 2022. View Details
- Ofek, Elie. "Project Maji: Pricing Water in Sub-Saharan Africa." Harvard Business School Teaching Note 522-107, June 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022. View Details
- Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022. View Details
- Ofek, Elie, and Alicia Dadlani. "LOOP: Driving Change in Auto Insurance Pricing." Harvard Business School Case 522-073, May 2022. (Revised June 2024.) View Details
- Ofek, Elie, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Teaching Note 522-054, February 2022. View Details
- Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised April 2024.) View Details
- Bertini, Marco, Elie Ofek, and Julia Kelley. "Worldreader: Helping Readers Build a Better World." Harvard Business School Case 522-003, September 2021. View Details
- Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021. (Revised October 2021.) View Details
- Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.) View Details
- Ofek, Elie, Marco Bertini, Dilyana Karadzhova Botha, and Esel Çekin. "Project Maji: Pricing Water in Sub-Saharan Africa." Harvard Business School Case 522-043, October 2021. (Revised May 2023.) View Details
- Ofek, Elie, Marco Bertini, and Alpana Thapar. "STARZPLAY: Shooting for the Stars." Harvard Business School Case 522-005, September 2021. (Revised December 2021.) View Details
- Ofek, Elie, K. Shelette Stewart, and Julia Kelley. "Mary Kay Inc.: Enriching Women's Lives while Embracing Change." Harvard Business School Case 522-004, July 2021. (Revised February 2022.) View Details
- Ofek, Elie, and Marco Bertini. "Pearson: Efficacy 2.0." Harvard Business School Teaching Note 521-115, June 2021. View Details
- Ofek, Elie, Olivier Toubia, and Didier Toubia. "HEAD vs. LEAD: Disruptions Originating at the High- vs. Low-End of the Market." Harvard Business School Background Note 521-104, April 2021. View Details
- Ofek, Elie, and Andres Terech. "Hot Wheels: Launching the Mixed-Play Experience." Harvard Business School Teaching Note 521-721, April 2021. View Details
- Ofek, Elie, Andres Terech, and Lisa Shaughnessy. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Teaching Note 521-720, April 2021. View Details
- Ofek, Elie. "eToro: Building the World’s Largest Social Trading Network." Harvard Business School Teaching Note 521-088, March 2021. View Details
- Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Teaching Note 521-050, January 2021. View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School PowerPoint Supplement 521-716, February 2021. View Details
- Ofek, Elie. "Tencent: Combining Technology and Culture." Harvard Business School Teaching Note 521-083, February 2021. View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "CLSV Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 521-715, February 2021. View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Teaching Note 521-081, February 2021. View Details
- Ofek, Elie. "Forecasting the Adoption of E-books Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 521-709, January 2021. View Details
- Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.) View Details
- Koning, Rembrand, Elie Ofek, and Nicole Tempest Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)." Harvard Business School Case 721-021, December 2020. (Revised March 2022.) View Details
- Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020. View Details
- Ofek, Elie. "Château Margaux: Serving Up the Third Wine." Harvard Business School Case 521-054, December 2020. View Details
- Ofek, Elie, Marco Bertini, Oded Koenigsberg, Elena Corsi, and Emer Moloney. "Holaluz: Taking on the Spanish Energy Market." Harvard Business School Case 521-045, November 2020. (Revised May 2023.) View Details
- Ofek, Elie, Eyal Biyalogorsky, Marco Bertini, and Oded Koenigsberg. "SenseAim Technologies: Pricing to Win." Harvard Business School Exercise 521-049, October 2020. (Revised May 2023.) View Details
- Ofek, Elie, Marco Bertini, Oded Koenigsberg, and George Gonzalez. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Case 521-016, November 2020. (Revised September 2021.) View Details
- Ofek, Elie, and Lia Weiner. "Israelis, Palestinians and the Technology Bridge Between Them: A Work in Progress." Harvard Business School Case 521-046, October 2020. View Details
- Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels: Launching The Mixed Play Experience." Harvard Business School Case 521-017, September 2020. (Revised May 2024.) View Details
- Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) View Details
- Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.) View Details
- Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.) View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Management Dynamics and Cohort Analysis." Harvard Business School Background Note 520-122, June 2020. View Details
- Ofek, E., Eitan Muller, and Barak Libai. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School PowerPoint Supplement 520-714, June 2020. View Details
- Ofek, E. "Ride-Hailing Services Solution." Harvard Business School Spreadsheet Supplement 520-718, June 2020. View Details
- Ofek, E. "Ride-Hailing Services Data." Harvard Business School Spreadsheet Supplement 520-717, June 2020. View Details
- Ofek, E. "New Product Sales Solution." Harvard Business School Spreadsheet Supplement 520-716, June 2020. View Details
- Ofek, E. "New Product Sales Data." Harvard Business School Spreadsheet Supplement 520-715, June 2020. View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School Teaching Note 520-123, June 2020. View Details
- Ofek, Elie. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge (PowerPoint Supplement)." Harvard Business School PowerPoint Supplement 520-711, April 2020. View Details
- Ofek, Elie. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Teaching Note 520-107, April 2020. View Details
- Koning, Rembrand, Elie Ofek, and Nicole Keller. "Thinx, Inc.—Breaking Barriers in Feminine Care." Harvard Business School Case 720-443, March 2020. (Revised November 2020.) View Details
- Ofek, Elie. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Teaching Note 520-064, January 2020. View Details
- Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.) View Details
- Ofek, Elie. "Autonomous Vehicles: Smooth or Bumpy Ride Ahead?" Harvard Business School Teaching Note 520-027, August 2019. View Details
- Ofek, Elie, and John Masko. "Huawei and the U.S.-China Trade War." Harvard Business School Case 520-017, August 2019. View Details
- Ofek, Elie, and Danielle Golan. "Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart." Harvard Business School Case 520-020, August 2019. (Revised March 2022.) View Details
- Ofek, Elie, and Akhil Waghmare. "Autonomous Vehicles: Smooth or Bumpy Ride Ahead?" Harvard Business School Case 520-008, July 2019. View Details
- Ofek, E., Eitan Muller, and Barak Libai. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School Spreadsheet Supplement 519-706, May 2019. View Details
- Ofek, Elie, Eitan Muller, and Barak Libai. "Ride-Hailing Services: Forecasting Uber's Growth." Harvard Business School Case 519-097, May 2019. View Details
- Applegate, Lynda M., Elie Ofek, and Michael Norris. "Koita Foods." Harvard Business School Case 819-001, February 2019. (Revised February 2020.) View Details
- Ofek, Elie. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Teaching Note 519-081, April 2019. View Details
- Ofek, Elie. "reMarkable: e-Writing the Future." Harvard Business School Teaching Note 519-050, November 2018. View Details
- Ofek, Elie, and Sarah Gulick. "Israel at 70: Is it Possible to (re)Brand a Country?" Harvard Business School Case 519-006, November 2018. (Revised February 2019.) View Details
- Ofek, Elie. "MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work." Harvard Business School Teaching Note 519-040, October 2018. View Details
- Ofek, E., and Nathaniel Schwalb. "The Brand Management of Places." Harvard Business School Technical Note 519-007, October 2018. (Revised July 2019.) View Details
- Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID (Abridged)." Harvard Business School Case 519-030, September 2018. View Details
- Ofek, Elie. "Huawei: How Can We Lead the Way?" Harvard Business School Teaching Note 518-104, May 2018. View Details
- Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised September 2018.) View Details
- Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.) View Details
- Ofek, Elie. "Château Margaux: Launching the Third Wine (Abridged)." Harvard Business School Case 518-070, January 2018. (Revised October 2021.) View Details
- Ofek, Elie. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Teaching Note 518-033, August 2017. (Revised March 2018.) View Details
- Ofek, Elie, and Amanda Dai. "MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work." Harvard Business School Case 518-031, August 2017. (Revised July 2018.) View Details
- Ofek, Elie, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Teaching Note 518-003, July 2017. View Details
- Ofek, Elie, and Michael Norris. "CJ E&M: KCON Goes Global." Harvard Business School Case 517-083, June 2017. (Revised December 2017.) View Details
- Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem and (Abridged)." Harvard Business School Teaching Note 517-120, May 2017. View Details
- Ofek, Elie. "ASICS: Chasing a 2020 Vision." Harvard Business School Teaching Note 517-081, March 2017. View Details
- Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem (Abridged)." Harvard Business School Case 517-103, February 2017. (Revised December 2018.) View Details
- Ofek, Elie, Nobuo Sato, and Akiko Kanno. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Case 517-095, February 2017. (Revised April 2018.) View Details
- Ofek, Elie, and Margot Eiran. "From Start-Up to Grown-Up Nation: The Future of the Israeli Innovation Ecosystem." Harvard Business School Case 517-066, December 2016. (Revised December 2018.) View Details
- Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.) View Details
- Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash." Harvard Business School Teaching Note 517-058, October 2016. (Revised February 2018.) View Details
- Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.) View Details
- Ofek, Elie, K. Shelette Stewart, and Christine Snively. "JCPenney: Back in Business." Harvard Business School Case 517-037, October 2016. (Revised April 2018.) View Details
- Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash (Abridged)." Harvard Business School Case 517-020, August 2016. (Revised August 2017.) View Details
- Ofek, Elie, and Jeffrey D. Shulman. "AnswerDash." Harvard Business School Case 516-106, June 2016. (Revised August 2017.) View Details
- Ofek, Elie. "American Well: The DTC Decision." Harvard Business School Teaching Note 516-025, January 2016. View Details
- Ofek, Elie, Jose B. Alvarez, and Michael Norris. "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)." Harvard Business School Teaching Note 516-008, September 2015. View Details
- Ofek, Elie, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Teaching Note 516-022, July 2015. View Details
- Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.) View Details
- Ofek, Elie, and Olivier Toubia. "Marketing Exercise: Using Conjoint Analysis for Business Decisions." Harvard Business School Teaching Note 515-092, June 2015. View Details
- Ofek, E., and Olivier Toubia. Marketing Exercise: Using Conjoint Analysis for Business Decisions. Harvard Business School Tutorial 515-713, June 2015. View Details
- Ofek, Elie, Sang-Hoon Kim, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Case 515-015, January 2015. (Revised April 2018.) View Details
- Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.) View Details
- Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: A Do it Yourself Guide." Harvard Business School Technical Note 515-024, August 2014. View Details
- Ofek, Elie. "Château Margaux: Launching the Third Wine." Harvard Business School Teaching Note 515-022, August 2014. View Details
- Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: Online Tutorial Supplement Slides." Harvard Business School PowerPoint Supplement 514-126, April 2014. View Details
- Ofek, Elie, and Olivier Toubia. "Conjoint Analysis: Online Tutorial." Harvard Business School Teaching Note 514-124, April 2014. View Details
- Ofek, Elie, and Olivier Toubia. Conjoint Analysis: Online Tutorial. Harvard Business School Tutorial 514-712, April 2014. View Details
- Ofek, Elie, and Matthew Preble. "TaKaDu." Harvard Business School Teaching Note 514-083, January 2014. View Details
- Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future." Harvard Business School Supplement 514-073, January 2014. View Details
- Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014. View Details
- Ofek, Elie, and Natalie Kindred. "Cialis Lifecycle Management: Lilly's BPH Dilemma." Harvard Business School Teaching Note 514-009, November 2013. View Details
- Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.) View Details
- Ofek, Elie, and Michael Norris. "An Exercise in Designing a Travel Coffee Mug." Harvard Business School Exercise 514-042, September 2013. View Details
- Ofek, Elie, and Matthew Preble. "TaKaDu." Harvard Business School Case 514-011, July 2013. (Revised August 2017.) View Details
- Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.) View Details
- Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change... (TN)." Harvard Business School Teaching Note 913-410, May 2013. View Details
- Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) View Details
- Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013. View Details
- Ofek, Elie, and Michael Norris. "NFL UK (TN)." Harvard Business School Teaching Note 513-055, February 2013. View Details
- Goldberg, Ray A., Arthur I. Segel, Elie Ofek, and Carin-Isabel Knoop. "Domaines Barons de Rothschild (Lafite): Plus ça change… ." Harvard Business School Case 913-402, December 2012. (Revised May 2013.) View Details
- Ofek, Elie. "Applications of VTID." Harvard Business School Video Supplement 513-701, October 2012. View Details
- Ofek, Elie, and Natalie Kindred. "Cialis Lifecycle Management: Lilly's BPH Dilemma." Harvard Business School Case 513-005, September 2012. (Revised November 2014.) View Details
- Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Case 513-036, September 2012. (Revised January 2013.) View Details
- Ofek, E., and Michael Norris. "RKS Guitars (TP)." Harvard Business School Teaching Plan 513-030, September 2012. View Details
- Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa (TP) ." Harvard Business School Teaching Plan 513-033, August 2012. View Details
- Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch (TP)." Harvard Business School Teaching Plan 513-047, August 2012. View Details
- Ofek, Elie, and Natalie Kindred. "Sealed Air Corporation: Deciding the Fate of VTID." Harvard Business School Teaching Note 513-006, August 2012. (Revised October 2014.) View Details
- Ofek, Elie. "Sephora Direct: Investing in Social Media, Video, and Mobile (TN) ." Harvard Business School Teaching Note 512-107, June 2012. View Details
- Ofek, E. "The Eleganzia Group (TN)." Harvard Business School Teaching Note 512-073, May 2012. View Details
- Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky (TN)." Harvard Business School Teaching Note 512-098, May 2012. View Details
- Ofek, Elie. "The Clorox Company: Leveraging Green for Growth (TN)." Harvard Business School Teaching Note 512-072, April 2012. View Details
- Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.) View Details
- Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.) View Details
- Ofek, Elie, and Alison Berkley Wagonfeld. "Speeding Ahead to a Better Place." Harvard Business School Case 512-056, January 2012. (Revised March 2012.) View Details
- Ofek, Elie, and Eliot Sherman. "Clocky: The Runaway Alarm Clock." Harvard Business School Case 507-016, November 2006. (Revised March 2012.) View Details
- Ofek, Elie, and Jill Avery. "Clocky: The Runaway Alarm Clock (TN)." Harvard Business School Teaching Note 508-022, July 2007. (Revised March 2012.) View Details
- Ofek, Elie. "Sealed Air Corporation: Deciding the Fate of VTID." Harvard Business School Case 512-029, August 2011. (Revised July 2012.) View Details
- Ofek, Elie, and Polly Ross Ribatt. "Tengion: Bringing Regenerative Medicine to Life." Harvard Business School Case 510-031, October 2009. (Revised August 2014.) View Details
- Ofek, Elie, and Natalie Kindred. "Tengion: Bringing Regenerative Medicine to Life (TN)." Harvard Business School Teaching Note 512-023, September 2011. View Details
- Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.) View Details
- Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.) View Details
- Ofek, Elie, Jason Riis, and Paul Hamilton. "Emotiv Systems Inc.: It's the Thoughts that Count." Harvard Business School Case 510-050, October 2009. (Revised July 2012.) View Details
- Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.) View Details
- Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 South Africa." Harvard Business School Case 511-060, May 2011. (Revised January 2013.) View Details
- Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.) View Details
- Ofek, Elie, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez, and Francesco Tronci. "The Eleganzia Group." Harvard Business School Case 511-115, April 2011. (Revised January 2015.) View Details
- Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.) View Details
- Ofek, Elie, David B. Godes, and Peter Wickersham. "NFL UK." Harvard Business School Case 510-105, March 2010. (Revised February 2013.) View Details
- Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.) View Details
- Elberse, Anita, Elie Ofek, and Caren Kelleher. "A&M/Octone Records: All Rights or Nothing?" Harvard Business School Case 511-031, July 2010. (Revised March 2011.) View Details
- Ofek, Elie, and Natalie Kindred. "Emotiv Systems Inc.: It's the Thoughts that Count (TN)." Harvard Business School Teaching Note 511-072, February 2011. (Revised August 2012.) View Details
- Ofek, Elie, and Natalie Kindred. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN). Harvard Business School Teaching Note 511-035, September 2010. View Details
- Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.) View Details
- Ofek, Elie. "American Well: The Doctor Will E-See You Now (TN)." Harvard Business School Teaching Note 510-125, June 2010. View Details
- Ofek, Elie, and Natalie Kindred. "Millipore Background Note." Harvard Business School Background Note 510-059, February 2010. View Details
- Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.) View Details
- Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge." Harvard Business School Case 607-136, June 2007. (Revised April 2009.) View Details
- Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge (TN)." Harvard Business School Teaching Note 608-045, July 2007. (Revised April 2009.) View Details
- Ofek, Elie, and Peter Wickersham. "Examining the Adoption of Drug-Eluting Stents (TN)." Harvard Business School Teaching Note 509-053, February 2009. View Details
- Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised July 2008.) View Details
- Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, April 2007. (Revised June 2008.) View Details
- Ofek, Elie, and Kerry Herman. "USG." Harvard Business School Background Note 507-073, April 2007. (Revised June 2008.) View Details
- Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-708, June 2008. View Details
- Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (TN) (A) and (B)." Harvard Business School Teaching Note 508-122, May 2008. (Revised July 2012.) View Details
- Ofek, Elie, and David B. Godes. "Hasbro Games -- POX (TN) (A) and (B)." Harvard Business School Teaching Note 508-112, May 2008. View Details
- Ofek, Elie. "Hasbro Games -- POX (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-706, May 2008. View Details
- Ofek, Elie. "Sony PlayStation 3: Game Over?" Harvard Business School Case 508-076, March 2008. (Revised April 2008.) View Details
- Ofek, Elie. "Sony PlayStation 3: Game Over? (TN)." Harvard Business School Teaching Note 508-105, April 2008. View Details
- Ofek, Elie. "Forecasting the Adoption of E-books (TN)." Harvard Business School Teaching Note 508-091, April 2008. View Details
- Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008. View Details
- Ofek, Elie. "Eli Lilly: Developing Cymbalta (TN)." Harvard Business School Teaching Note 508-061, December 2007. (Revised January 2008.) View Details
- Ofek, Elie, and Mamoon Hamid. "Brocade: Launching the Multiprotocol Router." Harvard Business School Case 505-064, March 2005. (Revised August 2007.) View Details
- Ofek, Elie, Thomas J. Steenburgh, Michael I. Norton, and Kerry Herman. "RKS Guitars." Harvard Business School Case 507-003, October 2006. (Revised August 2007.) View Details
- Godes, David B., and Elie Ofek. "XM Satellite Radio (C): The Next Generation of Radio Receivers." Harvard Business School Case 505-015, September 2004. (Revised August 2007.) View Details
- Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.) View Details
- Ofek, Elie. "AMD: A Customer-Centric Approach to Innovation (TN)." Harvard Business School Teaching Note 507-084, May 2007. View Details
- Ofek, Elie. "PSI India -- Will Balbir Pasha Help Fight AIDS? (B)." Harvard Business School Supplement 507-058, February 2007. View Details
- Ofek, Elie, and Lauren Barley. "AMD: A Customer-Centric Approach to Innovation." Harvard Business School Case 507-037, January 2007. View Details
- Godes, David B., and Elie Ofek. "XM Satellite Radio (A) and (B) TN." Harvard Business School Teaching Note 504-082, April 2004. (Revised September 2006.) View Details
- Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.) View Details
- Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising (TN)." Harvard Business School Teaching Note 504-091, April 2004. (Revised April 2006.) View Details
- Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, December 2004. (Revised October 2005.) View Details
- Ofek, Elie. "Forecasting the Adoption of E-books." Harvard Business School Exercise 505-063, May 2005. View Details
- Ofek, Elie. "Home Video Games: Generation Seven." Harvard Business School Background Note 505-072, March 2005. View Details
- Ofek, Elie. "Product Team Cialis: Getting Ready to Market (TN)." Harvard Business School Teaching Note 505-060, February 2005. (Revised March 2005.) View Details
- Godes, David B., and Elie Ofek. "Hasbro Games -- POX (B)." Harvard Business School Case 505-047, December 2004. View Details
- Godes, David B., and Elie Ofek. "XM Satellite Radio (A)." Harvard Business School Case 504-009, July 2003. (Revised March 2004.) View Details
- Godes, David B., and Elie Ofek. "XM Satellite Radio (B)." Harvard Business School Supplement 504-065, January 2004. (Revised March 2004.) View Details
- Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.) View Details
- Areas of Interest