Health Care
Health Care
Over the past several decades, HBS has built a foundation in health care research, from Clayton Christensen's application of disruptive innovations and Regina Herzlinger's concept of consumer-driven health care to Michael Porter's use of competitive strategy principles. Today our research focuses on
- how management principles and best practices from other industries can be applied;
- how the process of innovation can be improved;
- how principles of strategy and consumer choice can be utilized;
- how information technology can expand access, decrease costs, and improve quality;
- how new approaches in developing nations can impact global health.
Initiatives & Projects
The Health Care Initiative and the Social Enterprise Initiative connect students, alumni, faculty, and practitioners to ideas, resources, and opportunities for collaboration that yield innovative models for health care practice.
Health CareSocial EnterpriseRecent Publications
Demond Martin and WellWithAll
By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
- November 2024 |
- Case |
- Faculty Research
This case study chronicles into the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a successful hedge fund career to champion health equity through WellWithAll. He leverages his extensive network and industry reputation to forge strategic alliances with The Campbell’s Company, retail giants like Target and Thrive Markets, and health equity partners such as Advocate Health and the University of North Carolina at Charlotte. While tackling the challenges in the crowded supplements and energy drinks market, Martin is committed to investing 20% of profits into Black and Brown communities, aiming for a $300 million impact on racial health disparties over the next decade. Key themes include a late-career transition to entrepreneurship, leveraging relationships, team building, and scaling a mission-driven business.
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Investment; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Characteristics of Creative Individuals: An Umbrella Review Protocol
By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Goran Calic, Colin Kruse, Jason W. Busse, Samee Parpia and Mohit Bhandari
- October 10, 2024 |
- Article |
- PLoS ONE
The properties of creative products–novelty and usefulness–are generally agreed upon by researchers. Yet, consensus is lacking on which personal and environmental factors contribute to an individual’s creative potential, or to what extent. substantial research work has been conducted in this area, leading to the publication of many systematic reviews and meta-analyses collating the available evidence. However, many of these reviews have differing methodological and theoretical characteristics, and often report conflicting results. To summarize the current review literature on factors associated with creativity and better understand the similarities and discrepancies among reviews on the same topic, we plan to conduct an umbrella review of reviews.
Allurion: Competing in the Age of GLP-1
By: Satish Tadikonda, Rajiv Lal, David Lane and Sarah Sasso
- October 2024 |
- Case |
- Faculty Research
Shantanu Gaur had built Allurion into a formidable business internationally, providing obesity patients with a less invasive option long before GLP-1 drugs became the latest craze. Selling Allurion's medical device across 60+ countries, he awaited FDA approval to bring his technology to patients in the US. As time ticked by, GLP-1 drugs came like a tsunami, seemingly conquering the weight-loss market. With approval seemingly coming soon, Gaur had to decide what his strategy should be in continuing to grow Allurion, dealing with the challenges of the GLP-1 craze, and preparing for long term success.
Challenges and Facilitators in Implementing Remote Patient Monitoring Programs in Primary Care
By: Ruth Hailu, Jessica Sousa, Mitchell Tang, Ateev Mehrotra and Lori Uscher-Pines
- October 2024 |
- Article |
- Journal of General Internal Medicine
Background: The COVID-19 pandemic resulted in greater use of remote patient monitoring (RPM). However, the use of RPM has been modest compared to other forms of telehealth.
Objective: To identify and describe barriers to the implementation of RPM among primary care physicians (PCPs) that may be constraining its growth.
Design: We conducted 20 semi-structured interviews with PCPs across the USA who adopted RPM. Interview questions focused on implementation facilitators and barriers and RPM’s impact on quality. We conducted thematic analysis of semi-structured interviews using both inductive and deductive approaches. The analysis was informed by the NASSS (non-adoption and abandonment and challenges to scale-up, spread, and sustainability) framework.
Participants: PCPs who practiced at least 10 h per week in an outpatient setting, served adults, and monitored blood pressure and/or blood glucose levels with automatic transmission of data with at least 3 patients.
Key Results: While PCPs generally agreed that RPM improved quality of care for their patients, many identified barriers to adoption and maintenance of RPM programs. Challenges included difficulties handling the influx of data and establishing a manageable workflow, along with digital and health literacy barriers. In addition to these barriers, many PCPs did not believe RPM was profitable.
Conclusions: To encourage ongoing growth of RPM, it will be necessary to address implementation barriers through changes in payment policy, training and education in digital and health literacy, improvements in staff roles and workflows, and new strategies to ensure equitable access.
Objective: To identify and describe barriers to the implementation of RPM among primary care physicians (PCPs) that may be constraining its growth.
Design: We conducted 20 semi-structured interviews with PCPs across the USA who adopted RPM. Interview questions focused on implementation facilitators and barriers and RPM’s impact on quality. We conducted thematic analysis of semi-structured interviews using both inductive and deductive approaches. The analysis was informed by the NASSS (non-adoption and abandonment and challenges to scale-up, spread, and sustainability) framework.
Participants: PCPs who practiced at least 10 h per week in an outpatient setting, served adults, and monitored blood pressure and/or blood glucose levels with automatic transmission of data with at least 3 patients.
Key Results: While PCPs generally agreed that RPM improved quality of care for their patients, many identified barriers to adoption and maintenance of RPM programs. Challenges included difficulties handling the influx of data and establishing a manageable workflow, along with digital and health literacy barriers. In addition to these barriers, many PCPs did not believe RPM was profitable.
Conclusions: To encourage ongoing growth of RPM, it will be necessary to address implementation barriers through changes in payment policy, training and education in digital and health literacy, improvements in staff roles and workflows, and new strategies to ensure equitable access.
Southern California Industrial: Freezer Drive
By: Arthur I. Segel, W. Matt Kelly and Dwight Angelini
- October 2024 |
- Case |
- Faculty Research
In the midst of the COVID-19 pandemic, a Boston based real estate private equity firm was seeking to make their very first West Coast investments in hopes of establishing their presence in the strategic region. An exciting property suddenly became available on the market in a submarket of Orange County that was well positioned for future rental rate growth. The property also showed potential for quick wins including an improvement plan for enhanced visual appeal and functionality. However, the property came with significant risks to the overall budget and investment returns, and was dependent on securing and retaining a suitable tenant. How should the firm weigh these potential risks amidst the uncertainty of the pandemic, and did the benefits of securing an attractive West Coast property outweigh the potential losses?
Greater Covid-19 Vaccine Uptake among enrollees Offered Health and Social Needs Case Management: Results from a Randomized Trial
By: Margae Knox, Elizabeth A. Hernandez, Daniel M. Brown, Jennifer Ahern, Mark D. Fleming, Crystal Guo and Amanda L. Brewster
- October 2024 |
- Article |
- Health Services Research
The CommunityConnect case management program for Medicaid beneficiaries is run by Contra Costa Health, a county safety net health system in California. Case management infrastructure modestly improved Covid-19 vaccine uptake in a population of Medicaid beneficiaries that over-represents social groups with barriers to early Covid-19 vaccination. Amidst mixed evidence on vaccination-specific incentives, leveraging trusted case managers and existing case management programs may be a valuable prevention strategy.
The Health Equity Accelerator at Boston Medical Center
By: Susanna Gallani, Mary Witkowski and Katie Sonnefeldt
- September 2024 |
- Case |
- Faculty Research
This case describes how Boston Medical Center, a hospital and safety net organization, changed its strategic approach to health equity after realizing that previous efforts were not sufficient to address the health disparities among their patients. In 2021, the Health Equity Accelerator was formed to coordinate this strategic approach, which adopted race-based disparities as their primary focus. Over three years the Accelerator demonstrated impressive reductions in racial and ethnic disparities in health outcomes among pregnant women and patients with diabetes. These results reinforced their drive to scale their innovative approach, and set an example for other institutions nationwide. However, scaling presented significant challenges: balancing replicable and standardized “off the shelf” solutions with distributing a “methodology” to enable other institutions to identify their own solutions to inequities in their patient population.
Keywords: Health Care and Treatment; Health Disorders; Innovation and Management; Innovation Leadership; Innovation Strategy; Adaptation; Business Strategy; Mission and Purpose; Decisions; Organizational Change and Adaptation; Organizational Structure; Diversity; Race; Ethnicity; Urban Scope; Local Range; Equality and Inequality; Health Industry; Boston
Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?
By: Willy Shih and Billy Chan
- September 2024 |
- Case |
- Faculty Research
Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed severe quarantine restrictions on air crew who operated flights, and when aircraft arrived at destinations around the world, their crew faced other restrictions. The operations team devised a closed loop system that would allow flights to operate with a range of staffing requirements. For the company, freighter service provided critical cash flow, and the operations team had brought forward a choice. Should Cathay focus most of its cargo service on regional routes out and back from Hong Kong, or should it operate long haul to Europe and the Americas? What would be best for cash flow, and what would be best for the crews?
Sky Therapeutics: Innovating in Digital Therapeutics
By: Satish Tadikonda, Olivia Reszczynski and William Marks
- August 2024 |
- Case |
- Faculty Research
Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still continued to be enthusiastic about the space, prompting Faraz and Youssef to dive headfirst into the world of entrepreneurship and found Sky Therapeutics. Although their decision to pursue their startup full-time was exciting, they also needed to tackle pressing questions and unique challenges around the right clinical problem to target and with what technological and behavioral mechanism. Would the digital therapeutics space flourish or flop, and how would that affect Sky's prospects?
Scaling Seven Starling
By: Ryan W. Buell and Carin-Isabel Knoop
- August 2024 |
- Case |
- Faculty Research
Seven Starling, a maternal mental health startup, is scaling its digital clinic model. Seven Starling addresses perinatal mental health challenges by providing licensed therapists, peer support, and medication to mothers across five states, with a hybrid care model that combines group and individual therapy. With maternal mental health conditions being the leading cause of maternal mortality and affecting over 20% of women during pregnancy and postpartum, Seven Starling aims to reduce stigma and improve access to care.
As the company prepares for its next growth phase, co-founders need to find the balance between individual and group therapy, considering both patient outcomes and operational scalability. The case explores the effectiveness of group therapy in addressing mental health, the logistical challenges of scaling in a constrained labor market, and the potential to reshape the care model to better meet patient needs while maintaining profitability. Through this analysis, the case offers insights into the complexities of scaling a healthcare startup, particularly in the sensitive area of perinatal mental health.
As the company prepares for its next growth phase, co-founders need to find the balance between individual and group therapy, considering both patient outcomes and operational scalability. The case explores the effectiveness of group therapy in addressing mental health, the logistical challenges of scaling in a constrained labor market, and the potential to reshape the care model to better meet patient needs while maintaining profitability. Through this analysis, the case offers insights into the complexities of scaling a healthcare startup, particularly in the sensitive area of perinatal mental health.