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September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

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2024
Working Paper

Pitch Perfect: Investing in Transportable Presentation Skills to Support Poly-vocal Personae

By: James Riley and Susan S. Silbey

For organizations requiring independent and creative thinking skills for complex problem-solving, especially within a multi-disciplinary pool of collaborators, conventional socialization practices flattening individuality for the sake of uniformity is not necessarily... View Details

Keywords: Creativity; Identity; Competency and Skills; Groups and Teams

June 2024
Article

The Diversity Heuristic: How Team Demographic Composition Influences Judgments of Team Creativity

By: Devon Proudfoot, Zachariah Berry, Edward H. Chang and Min B. Kay

Despite mixed evidence for the relationship between demographic diversity and creativity, we propose that observers hold a lay belief that demographic diversity increases creativity and apply this lay belief in judgments about teams and their creative work. Across... View Details

Keywords: Diversity; Race; Gender; Groups and Teams; Perception; Creativity

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March 2024
Article

Investigation of Divergent Thinking among Surgeons and Surgeon Trainees in Canada (IDEAS): A Mixed-methods Study

By: Alex Thabane, Tyler McKechnie, Vikram Arora, Goran Calic, Jason W Busse, Ranil Sonnadara and Mohit Bhandari

Objective: To assess the creative potential of surgeons and surgeon trainees, as measured by divergent thinking. The secondary objectives were to identify factors associated with divergent thinking, assess confidence in creative problem-solving and the perceived effect... View Details

Keywords: Creativity; Cognition and Thinking; Surveys; Health Industry

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2024
Working Paper

The Impact of Culture Consistency on Subunit Outcomes

By: Jasmijn Bol, Robert Grasser, Serena Loftus and Tatiana Sandino

We examine the association between subunit culture consistency—defined as the congruence between the organizational values espoused by top management and those perceived and practiced by subunit employees—and subunit outcomes. Using data from 235 subunits of a North... View Details

Keywords: Organizational Culture; Employees; Creativity; Satisfaction

April 2023 (Revised April 2024)
Teaching Note

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

Teaching Note for HBS Case No. 522-096. View Details

2023
Chapter

Organizational Development

By: Min Basadur, Tim Basadur and Goran Calic

Our review of the field of Organizational Development (OD) reveals an extensive range of tools which attempt to help organizations improve performance. We believe that OD should be studied differently: As a continuous process of change-making or innovation. How this... View Details

Keywords: Change; Cognition and Thinking; Creativity; Organizational Change and Adaptation; Innovation and Management

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December 2022
Article

Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market

By: Yanhui Wu and Feng Zhu

A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details

Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts

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2022
Article

The Turn Toward Creative Work

By: Spencer Harrison, Elizabeth D. Rouse, Colin M. Fisher and Teresa M. Amabile

In this Academy of Management Collections essay, we curate a set of articles from the Academy of Management family of journals that showcase the evolution of creativity research within organizational scholarship. The articles reveal a shift from the study of... View Details

Keywords: Creative Work; Creative Process; Creativity; Organizational Culture

July 2022
Case

Bringing Ideas to Life: The Story of Paul English

By: Youngme Moon, Frances X. Frei and F. Katelynn Boland

Paul English is one of the most imaginative innovators of his generation. This case explores his process of creative idea generation. The case includes an exercise for students to generate value-creating ideas from scratch. View Details

Keywords: Innovation ＆ Entrepreneurship; Idea Generation; Founder; Startup; Imagination; Innovation and Invention; Business Startups; Entrepreneurship; Creativity; Value Creation

June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details

February 2022 (Revised May 2022)
Case

Buddy Valastro: Cake Boss

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Buddy Valastro, celebrity baker and business owner, inherited his father’s bakery—Carlo’s Bake Shop of Hoboken, New Jersey—at the age of seventeen. He had willed the shop to survive and gone on to fame through his television show, “Cake Boss”—the name most people now... View Details

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

February 2021 (Revised January 2024)
Case

Walt Disney: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Walt Disney, founder of the worldwide entertainment company. The case describes how Disney, as a young artist, created memorable figures such as Mickey Mouse and went on to produce Academy-award-winning films and build the world’s most... View Details

Keywords: Creativity Teams; Entertainment Industry; Family; Entertainment; Creativity; Personal Characteristics; Business Startups; Work-Life Balance; Personal Development and Career; Success; Entertainment and Recreation Industry

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

January–February 2021
Other Article

Stand-up Meetings Inhibit Innovation

By: Andy Wu and Dagny Dukach

An interview with Harvard Business School professor Andy Wu is presented. Wu discusses the usefulness of stand-up meetings, their role in agile management practices, and their impact on innovations and creativity by the participants. View Details

Keywords: Agile Practices; Meetings; Management Practices and Processes; Creativity; Innovation and Invention

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September 2020
Article

Creativity, Artificial Intelligence, and a World of Surprises

By: Teresa M. Amabile

In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation... View Details

Keywords: Artificial Intelligence; AI Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation; AI and Machine Learning

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July 2020
Case

Michael Solomonov: Jerusalem in a Bowl

By: Boris Groysberg, Evan M.S. Hecht and Katherine Connolly Baden

Before the COVID-19 pandemic hit, Michael Solomonov and Steven Cook had begun to wonder whether it might be time to rethink their opportunistic approach to the expansion of their small restaurant empire in Philadelphia, CooknSolo. The pandemic, however, caused an... View Details

Keywords: Restaurant Industry; Entrepreneur; COVID-19; Crisis; Crisis Response Plans; Entrepreneurship; Food; Health Pandemics; Crisis Management; Innovation and Invention; Leadership; Creativity; Strategy; Ownership; Problems and Challenges; Risk and Uncertainty; Situation or Environment; Food and Beverage Industry; United States

Article

The Implications of Working Without an Office

By: Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn and Ben Waber

In early 2020, the world began what is undoubtedly the largest work-from-home experiment in history. Now, as countries reopen but COVID-19 remains a major threat, organizations are wrestling with whether and how to have workers return to their offices. Business leaders... View Details

Keywords: Remote Work; Work From Home (WFH); Employees; Working Conditions; Health Pandemics; Performance Productivity; Creativity

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