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    • Faculty Publications  (47)

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    • All HBS Web  (1,146)
      • Faculty Publications  (47)

      ImaginationRemove Imagination →

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      • May 2025
      • Article

      Imagining the Future: Memory, Simulation and Beliefs

      By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
      How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details
      Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking
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      Bordalo, Pedro, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Imagining the Future: Memory, Simulation and Beliefs." Review of Economic Studies 92, no. 3 (May 2025): 1532–1563.
      • March 2025
      • Article

      Is Personal Identity Intransitive?

      By: J. De Freitas and L. J. Rips
      There has been a call for a potentially revolutionary change to our existing understanding of the psychological concept of personal identity. Apparently, people can psychologically represent people, including themselves, as multiple individuals at the same time. Here... View Details
      Keywords: Identity; Judgments
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      De Freitas, J., and L. J. Rips. "Is Personal Identity Intransitive?" Journal of Experimental Psychology: General 154, no. 3 (March 2025): 775–786.
      • 2025
      • Book

      Space to Grow: Unlocking the Final Economic Frontier

      By: Matthew Weinzierl and Brendan Rosseau
      Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

      Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
      Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry
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      Weinzierl, Matthew, and Brendan Rosseau. Space to Grow: Unlocking the Final Economic Frontier. Harvard Business Review Press, 2025.
      • December 2024
      • Exercise

      Airbnb: Imagining a Guest Loyalty Program

      By: Sara McKinley Torti
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      Torti, Sara McKinley. "Airbnb: Imagining a Guest Loyalty Program." Harvard Business School Exercise 825-119, December 2024.
      • September 2024
      • Supplement

      National Public Broadcasting (B)

      By: Richard S. Ruback and Royce Yudkoff
      Pre-abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.
      Abstract: This (B) case supplement is designed for use by faculty only to support classroom instruction in conjunction with... View Details
      Keywords: Financial Strategy; Financial Management; Media; Ownership; Strategy; Advertising; Decision Choices and Conditions; Entrepreneurship; Financing and Loans; Mergers and Acquisitions; Private Equity; Journalism and News Industry; Media and Broadcasting Industry; United States
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      Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting (B)." Harvard Business School Multimedia/Video Supplement 225-706, September 2024.
      • July 2022
      • Case

      Bringing Ideas to Life: The Story of Paul English

      By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
      Paul English is one of the most imaginative innovators of his generation. This case explores his process of creative idea generation. The case includes an exercise for students to generate value-creating ideas from scratch. View Details
      Keywords: Innovation & Entrepreneurship; Idea Generation; Founder; Startup; Imagination; Innovation and Invention; Business Startups; Entrepreneurship; Creativity; Value Creation
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      Moon, Youngme, Frances X. Frei, and F. Katelynn Boland. "Bringing Ideas to Life: The Story of Paul English." Harvard Business School Multimedia/Video Case 322-709, July 2022. (Click here to access this case.)
      • 2022
      • Chapter

      Redirecting Rawlsian Reasoning Toward the Greater Good

      By: Joshua D. Greene, Karen Huang and Max Bazerman
      In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details
      Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making
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      Greene, Joshua D., Karen Huang, and Max Bazerman. "Redirecting Rawlsian Reasoning Toward the Greater Good." Chap. 15 in The Oxford Handbook of Moral Psychology, edited by Manuel Vargas and John M. Doris, 246–261. Oxford, UK: Oxford University Press, 2022.
      • 2022
      • Book

      Decision Leadership: Empowering Others to Make Better Choices

      By: Don A. Moore and Max H. Bazerman
      When we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader’s mission to empower others. Applying decades... View Details
      Keywords: Empowerment Leadership; Leadership; Employees; Decision Making; Management Style
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      Moore, Don A., and Max H. Bazerman. Decision Leadership: Empowering Others to Make Better Choices. New Haven: Yale University Press, 2022.
      • 2021
      • Book

      We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems

      By: Mitchell Weiss
      The huge public challenges we face are daunting. At the same time, many of us have come to accept the notion that government can't do new things or solve tough challenges—it's too big and slow and bureaucratic. Not so. Entrepreneurial savvy in government is growing,... View Details
      Keywords: Entrepreneurship; Public Sector; Government Administration; Government and Politics; Technological Innovation; Problems and Challenges; Innovation Leadership; Public Administration Industry; Technology Industry
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      Weiss, Mitchell. We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems. Boston, MA: Harvard Business Review Press, 2021.
      • November–December 2020
      • Article

      The Risks You Can't Foresee: What to Do When There's No Playbook

      By: Robert S. Kaplan, Herman B. Leonard and Anette Mikes
      No matter how good their risk management systems are, companies can’t plan for everything. Some risks are outside people’s realm of experience or so remote no one could have imagined them. Some result from a perfect storm of coinciding breakdowns, and some materialize... View Details
      Keywords: Novel Risks; Risk Management; Crisis Management
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      Kaplan, Robert S., Herman B. Leonard, and Anette Mikes. "The Risks You Can't Foresee: What to Do When There's No Playbook." Harvard Business Review 98, no. 6 (November–December 2020): 40–46.
      • Mar 2020
      • Conference Presentation

      A New Analysis of Differential Privacy's Generalization Guarantees

      By: Christopher Jung, Katrina Ligett, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi and Moshe Shenfeld
      We give a new proof of the "transfer theorem" underlying adaptive data analysis: that any mechanism for answering adaptively chosen statistical queries that is differentially private and sample-accurate is also accurate out-of-sample. Our new proof is elementary and... View Details
      Keywords: Machine Learning; Transfer Theorem; Mathematical Methods
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      Jung, Christopher, Katrina Ligett, Seth Neel, Aaron Roth, Saeed Sharifi-Malvajerdi, and Moshe Shenfeld. "A New Analysis of Differential Privacy's Generalization Guarantees." Paper presented at the 11th Innovations in Theoretical Computer Science Conference, Seattle, March 2020.
      • August 2019 (Revised October 2019)
      • Case

      Systems Design West

      By: Richard Ruback and Royce Yudkoff
      Jenn Braus (HBS 2013) was halfway through the 90-day exclusivity period for her proposed acquisition of Systems Design West (SDW). She had completed her business and accounting due diligence. Just as she was about to ask her lawyer to begin drafting the purchase... View Details
      Keywords: Acquisition; Price; Negotiation Offer; Decision Making
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      Ruback, Richard, and Royce Yudkoff. "Systems Design West." Harvard Business School Case 220-004, August 2019. (Revised October 2019.)
      • 2019
      • Chapter

      The Art of (Creative) Thought: Graham Wallas on the Creative Process

      By: Teresa M. Amabile
      BOOK ABSTRACT: The Creativity Reader is a necessary companion for anyone interested in the historical roots of contemporary ideas about creativity, innovation, and imagination. It brings together a prestigious group of international experts who were tasked with... View Details
      Keywords: Cognition and Thinking; Creativity
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      Amabile, Teresa M. "The Art of (Creative) Thought: Graham Wallas on the Creative Process." Chap. 2 in The Creativity Reader, edited by Vlad P. Glăveanu. Oxford, UK: Oxford University Press, 2019.
      • January 2019 (Revised October 2019)
      • Case

      Liulishuo: AI English Teacher

      By: John J-H Kim and Shu Lin
      Educators and entrepreneurs alike are excited about the potential for artificial intelligence (AI) and machine learning to change the way learning will look like in the future. There is a confluence of factors such as the availability of large sources of rich,... View Details
      Keywords: AI; Artificial Intelligence; Education Technology; Information Technology; Education; Entrepreneurship; AI and Machine Learning; Education Industry; China
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      Kim, John J-H, and Shu Lin. "Liulishuo: AI English Teacher." Harvard Business School Case 319-090, January 2019. (Revised October 2019.)
      • Article

      Dying Is Unexpectedly Positive

      By: Amelia Goranson, Ryan S. Ritter, Adam Waytz, Michael I. Norton and Kurt Gray
      In people’s imagination, dying seems dreadful; however, these perceptions may not reflect reality. In two studies, we compared the affective experience of people facing imminent death with that of people imagining imminent death. Study 1 revealed that blog posts of... View Details
      Keywords: Death; Language; LIWC; Positivity; Affective Forecasting; Open Materials; Perspective; Attitudes
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      Goranson, Amelia, Ryan S. Ritter, Adam Waytz, Michael I. Norton, and Kurt Gray. "Dying Is Unexpectedly Positive." Psychological Science 28, no. 7 (July 2017): 988–999.
      • 2017
      • Book

      Profits and Sustainability: A History of Green Entrepreneurship

      By: Geoffrey Jones
      This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details
      Keywords: Environmental Entrepreneurship; Green Business; Sustainability; Entrepreneurship; Ethics; Business History; Religion; Environmental Sustainability; Agriculture and Agribusiness Industry; Banking Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Alternative Energy Industry; Financial Services Industry; Food and Beverage Industry; Green Technology Industry; Tourism Industry; Africa; Asia; Europe; Latin America; North and Central America; Oceania
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      Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
      • June 1, 2016
      • Comment

      Imagine an Economy Without Wall Street

      By: Nitin Nohria
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      Nohria, Nitin. "Imagine an Economy Without Wall Street." Wall Street Journal (June 1, 2016).
      • Article

      Marketing's Forthcoming Age of Imagination

      By: G. Zaltman
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      Zaltman, G. "Marketing's Forthcoming Age of Imagination." AMS Review 6, nos. 3-4 (December 2016): 99–115.
      • December 2015
      • Article

      Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization

      By: Geoffrey Jones and Christos Pitelis
      This article explores the role of entrepreneurial imagination on the international expansion of multinational enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and... View Details
      Keywords: Imagination; Globalization; History; Entrepreneurship; Multinational Firms and Management; Africa; Asia; Europe; North and Central America
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      Jones, Geoffrey, and Christos Pitelis. "Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization." Journal of International Management 21, no. 4 (December 2015): 309–321.
      • April–June 2014
      • Article

      Firmes mondialisées et imaginaire de la beauté

      By: G. Jones
      This article highlights the role of business enterprises as influences on ideals of human beauty. The homogenization of such ideals has been one of the most noteworthy features of globalization over the last two centuries. This study suggests that firms were both... View Details
      Keywords: American History; Economic History; Business History; Globalization; Entrepreneurship; History; Beauty and Cosmetics Industry; Europe; North and Central America
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      Jones, G. "Firmes mondialisées et imaginaire de la beauté." Relations internationales 157 (April–June 2014): 131–146.
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