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- May–June 2025
- Article
Balancing Digital Safety and Innovation
By: Tomomichi Amano and Tomomi Tanaka
Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
- April 2025
- Teaching Note
Allbirds: Decarbonizing Fashion (A) and (B)
By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Apparel and Accessories Industry; Fashion Industry; United States; California
- April 2025
- Supplement
Allbirds: Decarbonizing Fashion PowerPoint Supplement
By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
- March–April 2025
- Article
Getting Value from Digital Technologies
By: Frank Cespedes and Georg Krentzel
Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
- 2025
- Working Paper
New Product Diffusion Within Retailers: The Effect of Managerial Quality on Rollout
By: Tomomichi Amano and Jorge Tamayo
Retailers are key intermediaries through which consumers encounter innovation in the form of new products. How are these products rolled out within retailers? We observe significant variation in the availability of new products across stores in a large retail chain in... View Details
- January 2025
- Supplement
Go Mobile: Aligning District Managers and Store Teams (B)
By: Tatiana Sandino and Samuel Grad
In January 2025, Modi reflects on the past decade of Go Mobile and looks ahead to new growth strategies. View Details
- January 2025
- Case
GE Appliances 2025: Energizing Change
By: Rosabeth Moss Kanter and Jacob A. Small
At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details
- January 2025 (Revised April 2025)
- Case
Less Is More: Will Aldi's Expansion Plans Pay Off in a Crowded U.S. Grocery Market?
By: David Collis and Haisley Wert
In 2024, the discount grocery retailer Aldi announced bold U.S. expansion plans. Within five years, the German company would increase its store count by 30% to reach 3,200+ stores across the United States and approach becoming the fifth largest grocery retailer in the... View Details
- December 2024
- Case
Yum China: People First
By: David E. Bell, Shu Lin and Nancy Dai
Joey Wat, CEO of Yum China Holdings, Inc., which operated KFC, Pizza Hut, and Taco Bell in mainland China, oversaw KFC’s milestone as the first Western quick-service chain in China to surpass 10,000 stores, with Pizza Hut exceeding 3,000 locations. This expansion was... View Details
- December 2024 (Revised March 2025)
- Case
WayCool: Addressing Food Loss
By: Rajiv Lal and Kairavi Dey
Headquartered in Chennai, India, WayCool started by focusing on solving the growing challenge of food losses and low farmer incomes. Dasari and Jayaraman, surprised at the amount of fruits and vegetables lost in the agricultural supply chain, set up the company with... View Details
- November 2024
- Supplement
Epic Games: Nineteen Eighty-Fortnite (B)
By: Andy Wu and Ronald Wang
In a significant ruling on April 24, 2023, the U.S. Court of Appeals for the Ninth Circuit upheld portions of the district court’s decision against Epic Games back in September 2021. However, Apple’s anti-steering provisions, which restricted app developers from... View Details
- October 2024
- Case
NextGen CDR Facility: From Davos to Details
By: Peter Tufano, Emily A. Chien and Karina Val
Next Gen CDR is a startup that pools corporate commitments to purchase Tech CDR, which promises to permanently remove and store carbon from the atmosphere to combat climate change. A partnership between South Pole and Mitsubishi Corp., Next Gen has secured initial... View Details
- October 2024
- Case
Sacoor Brothers: From Co-Family CEOs to No Family CEOs?
By: Lauren Cohen, David Ager and Alpana Thapar
Sacoor Brothers, a luxury clothing retail company, was founded in 1989 in Lisbon, Portugal, by four brothers—Malik, Salim, Rahimo, and Moez. After establishing a strong presence in Portugal, the brothers were drawn to the rapidly growing retail markets in the Middle... View Details
Keywords: Growth; Geographic Mobility; Family Office; Professionalization; Institutional Development; Second-generation; Third-generation; Family Business; Private Equity; Investment; Governance; Transition; Business Model; Growth and Development Strategy; Management Succession; Market Entry and Exit; Family and Family Relationships; Expansion; Retail Industry; Fashion Industry; Middle East; United Arab Emirates; Saudi Arabia; Portugal; Jordan; Dubai
- October 2024
- Article
Canary Categories
By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
- September 2024
- Case
Navigating Digital Transformation at Carrefour
By: Sunil Gupta and Emilie Billaud
In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
Keywords: Change Management; Transformation; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Retail Industry; Food and Beverage Industry; Europe
- August 2024
- Case
Cristina Ventura: The Career of a Catalyst
By: Linda A. Hill, Allison J. Wigen and Ruth Page
This multimedia case follows the career of Chief Catalyst Officer for the Lane Crawford Joyce Group (LCJG), Cristina Ventura. After beginning her career in luxury in Europe and Asia, Ventura was recruited in 2011 to open Apple’s flagship stores in Hong Kong and South... View Details
- August 2024
- Case
Quickmart: Sustaining Growth in a Challenging Economic Environment
By: Ramon Casadesus-Masanell and Kuria Kamau
In July 2023, Peter Kang’iri, the Chief Executive Officer (CEO) of Quickmart, Kenya’s second-largest retail chain, sat in his Nairobi office reviewing the company’s first half financial results before the weekly executive committee (EXCO) meeting. The company was in... View Details
- May 2024 (Revised February 2025)
- Case
Lowe's: Improving the Total Home Strategy
By: Elie Ofek, K. Shelette Stewart and Alicia Dadlani
In 2023, Marvin Ellison, CEO of Lowe’s, contemplated enhancements to the company’s Total Home Strategy to accelerate performance and grow market share. In the last five years since becoming CEO, Ellison had championed a turnaround of the company, completing a... View Details
- 2024
- Working Paper
Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions
By: Caleb Kwon, Ananth Raman and Jorge Tamayo
We investigate whether corporate officers should grant managers discretion to override AI-driven demand forecasts and labor scheduling tools. Analyzing five years of administrative data from a large grocery retailer using such an AI tool, encompassing over 500 stores,... View Details
- April–May 2024
- Article
Gone with the Big Data: Institutional Lender Demand for Private Information
By: Jung Koo Kang
I explore whether big-data sources can crowd out the value of private information acquired through lending relationships. Institutional lenders have been shown to exploit their access to borrowers’ private information by trading on it in financial markets. As a shock... View Details