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      • May 2025
      • Article

      Imagining the Future: Memory, Simulation and Beliefs

      By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer
      How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details
      Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking
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      Bordalo, Pedro, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli, and Andrei Shleifer. "Imagining the Future: Memory, Simulation and Beliefs." Review of Economic Studies 92, no. 3 (May 2025): 1532–1563.
      • January 2025
      • Technical Note

      AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

      By: Tsedal Neeley and Tim Englehart
      This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
      Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance
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      Neeley, Tsedal, and Tim Englehart. "AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix." Harvard Business School Technical Note 425-049, January 2025.
      • March 2023 (Revised May 2023)
      • Case

      OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

      By: Linda A. Hill and Lydia Begag
      It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details
      Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States
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      Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)." Harvard Business School Case 423-072, March 2023. (Revised May 2023.)
      • December 2022
      • Article

      I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

      By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
      Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
      Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
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      Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
      • July 2022 (Revised January 2023)
      • Case

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Veronica Tong
      Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
      Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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      Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
      • December 1, 2021
      • Article

      Do You Know How Your Teams Get Work Done?

      By: Rohan Narayana Murty, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna and Kartik Hosanagar
      In a research study at four Fortune 500 companies, when managers were asked about their teams’ work, on average they either did not know or could not remember 60% of the work their teams do. This is a major problem because it can lead to unrealistic digital... View Details
      Keywords: Leading Teams; Work Recall Gap; Machine Learning; Algorithms; Groups and Teams; Management; Technological Innovation
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      Murty, Rohan Narayana, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna, and Kartik Hosanagar. "Do You Know How Your Teams Get Work Done?" Harvard Business Review Digital Articles (December 1, 2021).
      • 2021
      • Working Paper

      Salience

      By: Pedro Bordalo, Nicola Gennaioli and Andrei Shleifer
      We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their... View Details
      Keywords: Salience; Economic Behavior; Bottom Up Attention; Microeconomics; Decision Making; Behavior
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      Bordalo, Pedro, Nicola Gennaioli, and Andrei Shleifer. "Salience." NBER Working Paper Series, No. 29274, September 2021.
      • Article

      Memory and Representativeness

      By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer
      We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)... View Details
      Keywords: Cued Recall; Interference; Similarity; Probabilistic Judgments; Heuristics And Biases
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      Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter, and Andrei Shleifer. "Memory and Representativeness." Psychological Review 128, no. 1 (January 2021): 71–85.
      • August 2020
      • Article

      Does Spending Money on Others Promote Happiness? A Registered Replication Report

      By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
      Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage... View Details
      Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; Behavior; Spending
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      Aknin, Lara B., Elizabeth W. Dunn, Jason Proulx, Iris Lok, and Michael I. Norton. "Does Spending Money on Others Promote Happiness? A Registered Replication Report." Journal of Personality and Social Psychology 119, no. 2 (August 2020).
      • Spring 2018
      • Article

      Henry Kissinger and Robert Mugabe: The Forgotten Connection via Remarkably Creative Negotiation

      By: James K. Sebenius
      When Robert Mugabe was forced out of office in late 2017 after 37 years of increasingly brutal rule in Zimbabwe, he had been in the job so long that few recall how he got there. Fewer still remember that it was Henry Kissinger, whose complex, if unlikely, negotiations... View Details
      Keywords: Negotiation; History; Negotiation Style; Outcome or Result; Zimbabwe
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      Sebenius, James K. "Henry Kissinger and Robert Mugabe: The Forgotten Connection via Remarkably Creative Negotiation." Harvard International Review 39, no. 2 (Spring 2018): 58–61.
      • 2018
      • Chapter

      The Trust Imperative

      By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
      CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
      Keywords: Trust; Business and Stakeholder Relations; Communication
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      Edelman, Richard, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin. "The Trust Imperative." Chap. 3 in The New Era of the CCO: The Essential Role of Communication in a Volatile World, edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi. New York: Business Expert Press, 2018.
      • January 2017
      • Supplement

      Q&A: Ghislain de Charentenay, Sanford C. Bernstein Director of Research, Asia

      By: Linda A. Hill and Allison J. Wigen
      In this video supplement to the HBS case series "Sanford C. Bernstein Goes to Asia," case protagonist Ghislain de Charentenay recalls his leadership priorities and challenges upon being appointed director of research in Asia. View Details
      Keywords: Talent Management; Sell-side Analysts; Organizational Behavior; Leadership And Managing People; Leadership, Personal Strategy & Style; Leadership Style; Asia; Hong Kong; Collaboration; Leadership; Organizational Culture; Talent and Talent Management; Financial Services Industry; Asia; Hong Kong
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      Hill, Linda A., and Allison J. Wigen. "Q&A: Ghislain de Charentenay, Sanford C. Bernstein Director of Research, Asia." Harvard Business School Multimedia/Video Supplement 417-707, January 2017.
      • Article

      Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken

      By: Jay W. Lorsch and Emily McTague
      When organizations get into big trouble, fixing the culture is usually the prescription. That's what most everyone said GM needed to do after its recall crisis in 2014—and ever since, CEO Mary Barra has been focusing on creating "the right environment" to promote... View Details
      Keywords: Culture; Cultural Reform; Organizational Culture; Crisis Management; Business Processes
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      Lorsch, Jay W., and Emily McTague. "Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken." R1604H. Harvard Business Review 94, no. 4 (April 2016): 96–105.
      • January 2015 (Revised March 2015)
      • Case

      Wegmans and Listeria: Developing a Proactive Food Safety System for Produce

      By: Ray A. Goldberg and Christine Snively
      In July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in... View Details
      Keywords: Food Safety; Food Safety Standards; Grocery; Safety; Food; Retail Industry; Food and Beverage Industry; Australia; United States
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      Goldberg, Ray A., and Christine Snively. "Wegmans and Listeria: Developing a Proactive Food Safety System for Produce." Harvard Business School Case 915-412, January 2015. (Revised March 2015.)
      • 4 Jul 2014 - 7 Jul 2014
      • Talk

      I'm Just Passionate!: Attributing Emotional Displays to Passion versus Emotionality

      By: Elizabeth Baily Wolf and Alison Wood Brooks
      People often express emotions at work that violate workplace display rules. In particular, expressing self-focused sadness is often viewed as inappropriate. Across three experimental studies, we find that the attributions that people make for their inappropriate... View Details
      Keywords: Passion; Emotion; Display Rules; Emotions
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      Wolf, Elizabeth Baily, and Alison Wood Brooks. "I'm Just Passionate! Attributing Emotional Displays to Passion versus Emotionality." International Association for Conflict Management Annual Conference, Leiden, The Netherlands, July 4–7, 2014.
      • June 2014
      • Article

      Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

      By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
      Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
      Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
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      Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
      • April 2013
      • Article

      Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending

      By: Lara B. Aknin, Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant and Michael I. Norton
      When does giving lead to happiness? Here, we present two studies demonstrating that the emotional benefits of spending money on others (prosocial spending) are unleashed when givers are aware of their positive impact. In Study 1, an experiment using real... View Details
      Keywords: Prosocial Spending; Prosocial Impact; Subjective Well Being; Donations; Happiness; Philanthropy and Charitable Giving
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      Aknin, Lara B., Elizabeth W. Dunn, Ashley V. Whillans, Adam M. Grant, and Michael I. Norton. "Making a Difference Matters: Impact Unlocks the Emotional Benefits of Prosocial Spending." Journal of Economic Behavior & Organization 88 (April 2013): 90–95.
      • 2013
      • Article

      Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal

      By: Lara B. Aknin, Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James and Michael I. Norton
      This research provides the first support for a possible psychological universal: Human beings around the world derive emotional benefits from using their financial resources to help others (prosocial spending). In Study 1, survey data from 136 countries were examined... View Details
      Keywords: Prosocial Spending; Psychological Universal; Prosocial Behavior; Well-being; Happiness; Spending; Philanthropy and Charitable Giving; Canada; Uganda; South Africa; India
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      Aknin, Lara B., Christopher P. Barrington-Leigh, Elizabeth W. Dunn, John F. Helliwell, Justine Burns, Robert Biswas-Diener, Imelda Kemeza, Paul Nyende, Claire Ashton-James, and Michael I. Norton. "Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal." Journal of Personality and Social Psychology 104, no. 4 (April 2013): 635–652.
      • November 2012
      • Teaching Note

      On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 (TN)

      By: Sandra J. Sucher and Clayton S. Rose
      Teaching Note for On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 HBS case 311-029. View Details
      Keywords: Decision Choices and Conditions; Values and Beliefs; Leadership; Crisis Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Quality; Pharmaceutical Industry
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      Sucher, Sandra J., and Clayton S. Rose. "On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010 (TN)." Harvard Business School Teaching Note 613-064, November 2012.
      • Article

      Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness

      By: Lara B. Aknin, Elizabeth W. Dunn and Michael I. Norton
      We examine whether a positive feedback loop exists between spending money on others (i.e. prosocial spending) and happiness. Participants recalled a previous purchase made for either themselves or someone else and then reported their happiness. Afterward, participants... View Details
      Keywords: Prosocial Spending; Happiness; Philanthropy and Charitable Giving
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      Aknin, Lara B., Elizabeth W. Dunn, and Michael I. Norton. "Happiness Runs in a Circular Motion: Evidence for a Positive Feedback Loop between Prosocial Spending and Happiness." Journal of Happiness Studies 13, no. 2 (April 2012): 347–355.
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