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  • All HBS Web  (142)
    • News  (46)
    • Research  (54)
    • Events  (3)
  • Faculty Publications  (31)

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  • All HBS Web  (142)
    • News  (46)
    • Research  (54)
    • Events  (3)
  • Faculty Publications  (31)
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  • Research Summary

Lean Startup Management Practices

By: Thomas R. Eisenmann

Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

  • December 2011 (Revised July 2013)
  • Background Note

Hypothesis-Driven Entrepreneurship: The Lean Startup

By: Thomas Eisenmann, Eric Ries and Sarah Dillard
Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum... View Details
Keywords: Entrepreneurship; Business Startups
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Eisenmann, Thomas, Eric Ries, and Sarah Dillard. "Hypothesis-Driven Entrepreneurship: The Lean Startup." Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.)
  • Article

Lean Strategy

By: David Collis
Strategy and entrepreneurship are often seen as polar opposites. Yet the two desperately need each other: strategy without entrepreneurship is central planning; entrepreneurship without strategy leads to chaos. The two approaches can be reconciled through the Lean... View Details
Keywords: Strategy Implementation; Strategy Alignment; Strategy; Entrepreneurship
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Collis, David. "Lean Strategy." Harvard Business Review 94, no. 3 (March 2016): 62–68.
  • 2020
  • Working Paper

Determinants of Early-Stage Startup Performance: Survey Results

By: Thomas R. Eisenmann
To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial... View Details
Keywords: Startups; Survey Research; Performance Analysis; Entrepreneurship; Performance; Analysis; Business Startups; Failure; Surveys
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Eisenmann, Thomas R. "Determinants of Early-Stage Startup Performance: Survey Results." Harvard Business School Working Paper, No. 21-057, October 2020.
  • August 2014
  • Case

Rent the Runway (Abridged)

By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., Brent Goldfarb, and David A. Kirsch. "Rent the Runway (Abridged)." Harvard Business School Case 815-055, August 2014.
  • January 2016 (Revised July 2017)
  • Case

HourlyNerd

By: Jill Avery and Joseph Fuller
HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:... View Details
Keywords: Startup; Lean Startup; Two Sided Markets; Entrepreneurship; Strategy; Business Startups; Venture Capital; Consulting Industry; United States
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Avery, Jill, and Joseph Fuller. "HourlyNerd." Harvard Business School Case 316-134, January 2016. (Revised July 2017.)
  • Working Paper Summaries

Determinants of Early-Stage Startup Performance: Survey Results

Keywords: by Thomas R. Eisenmann
  • November 2011 (Revised December 2012)
  • Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
  • 2013
  • Book

Managing Startups: Best Blog Posts

By: Tom Eisenmann
Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details
Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
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Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
  • February 2017 (Revised December 2018)
  • Module Note

The Entrepreneurial Manager, Module I: Defining and Developing the Business Model

By: William R. Kerr, Mark Roberge and Paul A. Gompers
The first module of The Entrepreneurial Manager (TEM) focuses on business model analysis and lean testing. Your business model defines your company and sets its strategic direction, including customer value proposition, operations, scaling, the context in which the... View Details
Keywords: Entrepreneurial Management; Business Models; Lean Startup; Business Model; Analysis; Entrepreneurship; Management
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Kerr, William R., Mark Roberge, and Paul A. Gompers. "The Entrepreneurial Manager, Module I: Defining and Developing the Business Model." Harvard Business School Module Note 817-108, February 2017. (Revised December 2018.)
  • 11 Jan 2021
  • Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

including design thinking and lean startup approaches, that have given rise to some of the world’s biggest technology companies. But does the Silicon Valley mantra “fail fast, fail often,” which encourages... View Details
Keywords: by Kristen Senz
  • September 2016 (Revised October 2018)
  • Case

LabCDMX: Experiment 50

By: Mitchell Weiss and Maria Fernanda Miguel
There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the... View Details
Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Entrepreneurship; Social Entrepreneurship; Innovation and Invention; Innovation Leadership; Government Administration; Transportation; Transportation Industry; Mexico City; Mexico
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Weiss, Mitchell, and Maria Fernanda Miguel. "LabCDMX: Experiment 50." Harvard Business School Case 817-031, September 2016. (Revised October 2018.)
  • March 2020
  • Technical Note

Intrapreneurship: Leading Innovation Efforts in Established Organizations

By: Karen G. Mills and Annie Dang
“Intrapreneurship” is the use of entrepreneurial management techniques within established companies to create new environments that foster innovation. Mature firms have consistently faced risk of elimination from competitors, shifting consumer preferences, and... View Details
Keywords: Intrapreneurship; Innovation; Corporate Venture Capital; Accelerators; Incubators; Lean Startup; Hypothesis Testing; Business Ventures; Entrepreneurship; Innovation and Invention; Leadership; Framework; Disruption
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Mills, Karen G., and Annie Dang. "Intrapreneurship: Leading Innovation Efforts in Established Organizations." Harvard Business School Technical Note 820-096, March 2020.
  • 19 Oct 2022
  • Op-Ed

Cofounder Courtship: How to Find the Right Mate—for Your Startup

early on—rookie mistakes can set back (or kill) a business before it’s barely out of the gate. Read Khalid Halim’s thoughts on Hypergrowth and the Law of Startup Physics for more on this point. “Unless you are doing hard science that is... View Details
Keywords: by Julia Austin
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

Hills was running out of money and may not make it through the lean winter months, Smith and Cuscuna were surprised. Sales had been brisk. “They built a giant factory costing almost $7 million that required sales that were beyond their... View Details
Keywords: by Pamela Reynolds
  • July 2020
  • Case

Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within

By: Emily Truelove, Linda A. Hill and Emily Tedards
When Kathy Fish, Procter & Gamble’s Chief Research, Development & Innovation Officer, and a 40-year company veteran, stepped into her role in 2014, she was concerned that the world’s leading consumer packaged goods company had lost its capability to produce a steady... View Details
Keywords: Female Protagonist; Organizational Change; Organizational Behavior; Culture Change; Digital; Innovation; Lean Startup; Experimentation; Metrics; Consumer Packaged Goods (CPG); Leadership; Leading Change; Change Management; Organizational Culture; Organizational Change and Adaptation; Disruption; Innovation and Invention; Digital Transformation
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Truelove, Emily, Linda A. Hill, and Emily Tedards. "Kathy Fish at Procter & Gamble: Navigating Industry Disruption by Disrupting from Within." Harvard Business School Case 421-012, July 2020.
  • June 2018
  • Teaching Note

LabCDMX: Experiment 50

By: Mitchell Weiss and Matt Higgins
Teaching Note for HBS No. 817-031. View Details
Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Mexico City; Mexico; Entrepreneurship; Innovation and Invention; Social Entrepreneurship; Government Administration; Transportation; Innovation Leadership; Transportation Industry; Public Administration Industry; Mexico; Mexico City
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Weiss, Mitchell, and Matt Higgins. "LabCDMX: Experiment 50." Harvard Business School Teaching Note 818-135, June 2018.
  • November 2023 (Revised January 2024)
  • Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
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Satchu, Reza, and Patrick Sanguineti. "Bridgit: Persevere or Pivot?" Harvard Business School Case 824-118, November 2023. (Revised January 2024.)
  • February 2024
  • Teaching Note

Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)

By: Mark Egan
Teaching Note for HBS Case Nos. 224-023 and 224-024. As 2017 was drawing to a close, birddogs’ founder and CEO, Peter Baldwin, was working with his CFO Jack Sullivan to prepare for 2018. A nascent direct-to-consumer apparel brand, birddogs had carved its niche in men’s... View Details
Keywords: Inventory Management; Forecasting Demand; Financial Constraints; Apparel; Startups; Corporate Finance; Forecasting and Prediction; Working Capital; Financing and Loans; Organizational Change and Adaptation; Demand and Consumers; Apparel and Accessories Industry; United States
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Egan, Mark. "Accelerating with Caution: Forecasting and Managing birddogs' Growth (A) and (B)." Harvard Business School Teaching Note 224-071, February 2024.
  • June 2014
  • Teaching Note

Lit Motors

By: Thomas Eisenmann
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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Eisenmann, Thomas. "Lit Motors." Harvard Business School Teaching Note 814-120, June 2014.
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