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  • All HBS Web  (9,898)
    • People  (21)
    • News  (2,454)
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    • Events  (47)
    • Multimedia  (136)
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  • February 2001 (Revised June 2001)
  • Case

ClubTools, Inc.

By: Paul W. Marshall and Kristin Perry
Discusses the development of an Internet start-up by a recent HBS graduate. Details the company's business plan, incubation, technology development, marketing strategy, and search for funding. View Details
Keywords: Business Startups; Business Plan; Cash Flow; Marketing Strategy; Financing and Loans; Technological Innovation; Internet and the Web; Forecasting and Prediction
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Marshall, Paul W., and Kristin Perry. "ClubTools, Inc." Harvard Business School Case 801-164, February 2001. (Revised June 2001.)
  • 17 Nov 2010
  • News

Harvard developing case study on leadership during Taj terror attack

  • October 2016
  • Case

Turkasset: Bringing Customer-Centricity to Debt Collection

By: Dennis Campbell and Gamze Yucaoglu
In December 2014, in preparation for the year-end board presentation, Hilmi Guvenal (PMD 1993), shareholder and CEO of Turkasset, and Ilker Yoney, COO, sat down to discuss Turkasset’s five- and ten-year strategic plans. Since taking leadership of the company in 2009,... View Details
Keywords: Customer Satisfaction; Customer Experience; Customer Service; Customer-centric; Emerging Market; Customer Focus; Employee Empowerment; Employee Engagement; Employee Training; Staffing; Operations Management; Quality Management; Service Management; Service Quality; Continuous Improvement; Turkasset; Collections Agency; NPL; Call Center; Financial Services; Borrowing and Debt; Customer Focus and Relationships; Organizational Culture; Operations; Management; Service Operations; Quality; Competitive Advantage; Cost vs Benefits; Financial Services Industry; Turkey
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Campbell, Dennis, and Gamze Yucaoglu. "Turkasset: Bringing Customer-Centricity to Debt Collection." Harvard Business School Case 117-023, October 2016.
  • 25 Jun 2015
  • News

More Lenders Are Saying Yes to Small-Business Loans

  • April 1999
  • Case

Trexel

Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven... View Details
Keywords: Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship
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Roberts, Michael J., and Matthew C. Lieb. "Trexel." Harvard Business School Case 899-101, April 1999.

    George Serafeim

    George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, and serves on the faculty steering commitee of Harvard University's Salata Institute. He... View Details

    Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology
    • November 2018
    • Case

    Sportradar (A): From Data to Storytelling

    By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
    In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
    Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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    Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
    • 28 Nov 2007
    • Research & Ideas

    B2B Branding: Does it Work?

    Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is... View Details
    Keywords: by John Quelch; Consumer Products

      Christopher A. Bartlett

      Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979). 

      As a practicing manager prior... View Details

      Keywords: consulting; health care; management consulting; manufacturing; medical supplies; wine
      • April 2023 (Revised July 2023)
      • Case

      Fermenting Accounting Problems at Vermont Kombucha Corp.

      By: Tatiana Sandino and Marshal Herrmann
      Founded in 2005, Vermont Kombucha Corp. (V-Ko) was an early mover in the fledgling U.S. market for kombucha, a drink brewed for its health benefits. Early on, the company captured more than 90% of market share. Under the leadership of its founder and CEO, Joe Williams,... View Details
      Keywords: Going Public; Business Model; Financial Reporting; Ethics; Corporate Governance; Stock Shares; Food and Beverage Industry
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      Sandino, Tatiana, and Marshal Herrmann. "Fermenting Accounting Problems at Vermont Kombucha Corp." Harvard Business School Case 123-064, April 2023. (Revised July 2023.)
      • December 2022 (Revised September 2024)
      • Case

      Sword Health

      By: Regina E. Herzlinger, Annelena Lobb and Carin-Isabel Knoop
      Virgilio “V” Bento, CEO of Sword Health—a startup that provided virtual physical therapy to patients in self-insured firms via AI and sensor technology with supervision by a physical therapist with a doctorate—considered how to increase its U.S. market share. To do so,... View Details
      Keywords: Business Growth and Maturation; Competitive Strategy; Health Industry; Technology Industry
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      Herzlinger, Regina E., Annelena Lobb, and Carin-Isabel Knoop. "Sword Health." Harvard Business School Case 323-022, December 2022. (Revised September 2024.)

        Christina M. Wallace

        A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

        Keywords: arts; venture capital industry; consumer products; service industry; internet
        • 21 Aug 2013
        • Research & Ideas

        What Went Wrong at J.C. Penney?

        backfire. Sales last year fell 25 percent, resulting in a net loss of $985 million, and the blood-letting continued in quarterly results released this week. In a recent interview, Harvard Business School View Details
        Keywords: by Jim Aisner; Retail
        • Mar 2012
        • Article

        Shattering the Myths About U.S. Trade Policy

        A free and fair global trading system can result in economic win-wins. Open borders allow companies to grow in foreign markets and, simultaneously, ensure that businesses remain competitive at home. That’s... View Details

          Joshua R. Schwartzstein

          Joshua Schwartzstein is a Professor of Business Administration in the Negotiation, Organizations & Markets Unit. 

          Professor Schwartzstein is a behavioral economist who focuses on incorporating psychologically realistic assumptions about... View Details

          • January 2024 (Revised May 2024)
          • Case

          Runa

          By: Paul Gompers and Carla Larangeira
          In early 2022, Courtney McColgan, founder and CEO of Runa, a human resources and payroll Software-as-a-Service platform, faced an unexpected tech market downturn. Founded in 2018, Runa catered to small and medium-sized businesses in Mexico, offering an affordable and... View Details
          Keywords: Business Startups; Volatility; Entrepreneurship; Decision Making; Leadership; Management; Venture Capital; Organizational Change and Adaptation; Business Growth and Maturation; Latin America
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          Gompers, Paul, and Carla Larangeira. "Runa." Harvard Business School Case 224-047, January 2024. (Revised May 2024.)
          • 18 Nov 2009
          • HBS Case

          Customer Feedback Not on elBulli’s Menu

          six months that elBulli, his restaurant, is open. The world is beating a path to Chef Ferran Adrià's door, but why? "Creativity comes first; then comes the customer," he has said. So what can HBS students learn about marketing... View Details
          Keywords: by Julia Hanna; Food & Beverage
          • 21 Jan 2021
          • News

          Companies tap management gurus to tackle ‘unknowns’

            Jorge Tamayo

            Jorge Tamayo is an assistant professor of business administration in the Strategy Unit. He teaches the Strategy course in the MBA required curriculum.

            Professor Tamayo is an applied microeconomist primarily interested in industrial organization and... View Details

            • 25 Feb 2019
            • News

            Who Is Writing, & Who Is Teaching, The Best MBA Cases?

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