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      • April 2025
      • Background Note

      Customer Acquisition and the Cash Flow Trap

      By: E. Ofek, Barak Libai and Eitan Muller
      Startups as well as existing firms recognize the need to invest in order to acquire customers for their new ventures. And as each customer is expected at some point to have generated sufficient gross margins to cover their CAC, management expects that, soon enough, the... View Details
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      Ofek, E., Barak Libai, and Eitan Muller. "Customer Acquisition and the Cash Flow Trap." Harvard Business School Background Note 525-056, April 2025.
      • April 2025
      • Case

      Joe Mazzulla and the Boston Celtics (A)

      By: Linda A. Hill, James I. Cash and Lydia Begag
      Joe Mazzulla's leadership journey with the Boston Celtics began in 2016 when he served as an assistant coach for their NBA G-League affiliate. In 2019, he was promoted to a "behind-the-bench" assistant coaching role with the Celtics, before being asked to become the... View Details
      Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Innovation and Invention; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leadership; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Entertainment and Recreation Industry; United States
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      Hill, Linda A., James I. Cash, and Lydia Begag. "Joe Mazzulla and the Boston Celtics (A)." Harvard Business School Case 425-059, April 2025.
      • 2025
      • Report

      High Stakes: A Framework for Geopolitical Risk Management

      By: Meg Rithmire and David Fagan
      This report provides a data-based assessment of how U.S. companies perceive geopolitical risk and articulates a recommended decision-making process and framework to manage such risk. The research reflected in the report indicates that various concerns related to China... View Details
      Keywords: Globalization; International Relations; Business or Company Management; Risk Management
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      Rithmire, Meg, and David Fagan. "High Stakes: A Framework for Geopolitical Risk Management." Report, U.S. Chamber of Commerce Foundation, Washington, DC, USA, 2025.
      • April 2025
      • Case

      Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra

      By: Jon M. Jachimowicz, Maisie Wiltshire-Gordon and Alexis Lefort
      For 20 years, Elizabeth Rowe was a world-renowned principal flutist with the Boston Symphony Orchestra. But in 2024, Rowe decided to leave her position to pursue a new full-time career as a leadership coach. At 50, Rowe was well under the typical retirement age, and,... View Details
      Keywords: Arts; Small Business; Social Media; Cost vs Benefits; Decision Choices and Conditions; Decisions; Learning; Music Entertainment; Values and Beliefs; Creativity; Happiness; Identity; Interests; Satisfaction; Motivation and Incentives; Prejudice and Bias; Reputation; Culture; Resignation and Termination; Personal Development and Career; Consulting Industry; Fine Arts Industry; Music Industry; United States
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      Jachimowicz, Jon M., Maisie Wiltshire-Gordon, and Alexis Lefort. "Giving Up on a Passion: Elizabeth Rowe at the Boston Symphony Orchestra." Harvard Business School Case 425-037, April 2025.
      • April 2025
      • Article

      Transitioning Into Retirement: The Interplay of Self and Life Structure

      By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn
      This paper explores the psychological, social, and behavioral ways in which professionals end their corporate careers and reorient themselves and their lives in the transition from employment to retirement. Framed within life course theory, specifically the adult... View Details
      Keywords: Retirement; Behavior; Transition; Identity
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      Crary, Marcy, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile, and Lotte Bailyn. "Transitioning Into Retirement: The Interplay of Self and Life Structure." Working, Aging and Retirement 11, no. 2 (April 2025): 175–196.
      • March 2025
      • Case

      YouTube: Bidding for NFL Sunday Ticket

      By: Anita Elberse and Crystal Yao
      In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
      Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry
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      Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
      • March 2025
      • Article

      Optimal Illiquidity

      By: John Beshears, James J. Choi, Christopher Clayton, Christopher Harris, David Laibson and Brigitte C. Madrian
      We study the socially optimal level of illiquidity in an economy populated by households with taste shocks and present bias with naive beliefs. The government chooses mandatory contributions to accounts, each with a different pre-retirement withdrawal penalty.... View Details
      Keywords: Retirement; Financial Liquidity; Personal Finance; Saving
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      Beshears, John, James J. Choi, Christopher Clayton, Christopher Harris, David Laibson, and Brigitte C. Madrian. "Optimal Illiquidity." Art. 103996. Journal of Financial Economics 165 (March 2025).
      • February 2025
      • Case

      Abiomed: Clinical Trials and Tribulations

      By: Satish Tadikonda, Faith Robertson and William Marks
      After receiving 510(k) clearance for the Impella 2.5 device, Abiomed had proceeded to conduct a premarket approval (PMA) process as well to prove clinical superiority, earn greater protection, and extend commercial runway. However, in the middle of the clinical trial... View Details
      Keywords: Corporate Disclosure; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Medical Devices and Supplies Industry
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      Tadikonda, Satish, Faith Robertson, and William Marks. "Abiomed: Clinical Trials and Tribulations." Harvard Business School Case 825-096, February 2025.
      • February 2025
      • Supplement

      eBee: Affordable Mobility for Africa

      By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
      The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
      Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Bicycle Industry; Africa; Kenya
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      Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
      • February 2025 (Revised April 2025)
      • Case

      Institutional Neutrality, Restraint or Convenience?

      By: Clayton S. Rose, Nicole Zelazko and Alexis Lefort
      In the fall of 2023 and winter of 2024, college campuses across the U.S. experienced protests and encampments in the aftermath of the October 7, 2023 terrorist attack on Israel by the Islamist militant group Hamas, and Israel’s subsequent invasion of Gaza. These... View Details
      Keywords: Distribution; Cost vs Benefits; Ethics; Governance; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Civil Society or Community; Social Issues; Adaptation; Disruption; Communication Strategy; Higher Education; United States
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      Rose, Clayton S., Nicole Zelazko, and Alexis Lefort. "Institutional Neutrality, Restraint or Convenience?" Harvard Business School Case 325-022, February 2025. (Revised April 2025.)
      • 2025
      • Working Paper

      A Cognitive Theory of Reasoning and Choice

      By: Pedro Bordalo, Nicola Gennaioli, Giacomo Lanzani and Andrei Shleifer
      We present a theory of decisions in which attention to the features of choice options is determined by the decision maker's categorization of the current choice problem in a set of problems she solved in the past. Categorization depends on goal-relevant as well as... View Details
      Keywords: Cognition and Thinking; Perception; Decision Choices and Conditions
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      Bordalo, Pedro, Nicola Gennaioli, Giacomo Lanzani, and Andrei Shleifer. "A Cognitive Theory of Reasoning and Choice." NBER Working Paper Series, No. 33466, February 2025.
      • January 2025
      • Technical Note

      Note on Estate Planning

      By: Christina R. Wing, Maryann G Bell and Kara A Perusse
      Crafting a comprehensive estate plan is not just about ensuring the smooth transfer of assets; it is about leaving a lasting legacy and protecting your loved ones from unnecessary stress and complications after you are gone. Estate planning is a particularly important... View Details
      Keywords: Family Business; Transition; Management Succession; Family Ownership; Planning
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      Wing, Christina R., Maryann G Bell, and Kara A Perusse. "Note on Estate Planning." Harvard Business School Technical Note 625-095, January 2025.
      • January 2025
      • Technical Note

      Get Cool: Air Conditioning Industry Background

      By: Rosabeth Moss Kanter and Jacob A. Small
      The “air conditioning paradox” is tied to climate change: the more the planet warms, the greater the need for cooling (due to the dangers of extreme heat as well as comfort within buildings), but the use of electricity-powered AC contributes to further warming. There... View Details
      Keywords: Appliances; Global Warming; Energy Efficiency; Climate Change; Venture Capital; Demand and Consumers; Distribution Channels; Green Technology; United States; Asia
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      Kanter, Rosabeth Moss, and Jacob A. Small. "Get Cool: Air Conditioning Industry Background." Harvard Business School Technical Note 325-077, January 2025.
      • January 2025
      • Case

      Redwood & Strong: The Value of a Consulting Engagement

      By: David G. Fubini and Patrick Sanguineti
      The board of Redwood & Strong LLP (R&S), the American branch of a large global law firm, is meeting to review the findings of a recent strategic initiative designed to identify potential merger candidates. The request for the engagement originated from Daniel Crawford,... View Details
      Keywords: Client Service; Professional Service Firm; Professional Services; Consulting; Mergers and Acquisitions; Governing and Advisory Boards; Reports; Strategic Planning; Value; Consulting Industry; Legal Services Industry; United States
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      Fubini, David G., and Patrick Sanguineti. "Redwood & Strong: The Value of a Consulting Engagement." Harvard Business School Case 425-070, January 2025.
      • January 2025
      • Case

      North Forty: Managing Liquidity through Change

      By: Luis M. Viceira and Brad Towne
      This case explores the interaction between spending and investment decisions at a family office, specifically the family office of Jeff and Tricia Raikes, with special emphasis on the management of spending, portfolio investments, and asset liquidity in the presence of... View Details
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      Viceira, Luis M., and Brad Towne. "North Forty: Managing Liquidity through Change." Harvard Business School Case 225-061, January 2025.
      • January 2025
      • Case

      Real Madrid Club de Fútbol

      By: Anita Elberse, Juan Pasquín and Íñigo Pasquín
      On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details
      Keywords: Soccer; Football; Entertainment; Media; Talent Management; Superstars; General Management; Sports; Marketing; Recruitment; Competitive Strategy; Growth and Development Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry
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      Elberse, Anita, Juan Pasquín, and Íñigo Pasquín. "Real Madrid Club de Fútbol." Harvard Business School Case 525-026, January 2025.
      • January 2025
      • Case

      U.S. Steel: Proposed Acquisition by Nippon Steel

      By: Willy C. Shih
      The case setting is the proposed acquisition of U.S. Steel by Nippon Steel, which elicited a great deal of controversy. The real purpose of the case is to look at the history of the American steel industry since World War II and understand how the steel minimill... View Details
      Keywords: Disruptive Innovation; Mergers and Acquisitions; Factories, Labs, and Plants; Business History; Technological Innovation; Business Strategy; Manufacturing Industry; Steel Industry; United States
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      Shih, Willy C. "U.S. Steel: Proposed Acquisition by Nippon Steel." Harvard Business School Case 625-090, January 2025.
      • 2025
      • Book

      Talk: The Science of Conversation and the Art of Being Ourselves

      By: Alison Wood Brooks
      We all struggle with difficult conversations, but we're often not very good at easy ones either. Though we do it all the time, conversation is one of the most complex, demanding, and delicate of all human tasks, rife with possibilities for misinterpretation and... View Details
      Keywords: Interpersonal Communication
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      Brooks, Alison Wood. Talk: The Science of Conversation and the Art of Being Ourselves. Crown, 2025.
      • December 2024
      • Case

      Brainstorming a MVP for a Peloton Corporate Wellness Benefit

      By: Sara McKinley Torti
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      Torti, Sara McKinley. "Brainstorming a MVP for a Peloton Corporate Wellness Benefit." Harvard Business School Case 825-081, December 2024.
      • December 5, 2024
      • Article

      A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

      By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari
      Introduction
      Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details
      Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics
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      Thabane, Alex, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia, and Mohit Bhandari. "A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol." PLoS ONE 19, no. 12 (December 5, 2024).
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