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  • All HBS Web  (3,984)
    • People  (32)
    • News  (1,050)
    • Research  (1,586)
    • Events  (22)
    • Multimedia  (127)
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  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
  • 29 Jul 2013
  • Research & Ideas

A Manager’s Moral Obligation to Preserve Capitalism

process, in which diverse views are able to provide input with no one party able to receive a special voice. "As the chairman of Goldman Sachs or Citigroup or IBM, you have a substantial capacity to structure the rules of the game... View Details
Keywords: by Michael Blanding
  • 12 Nov 2021
  • News

Alumni Business Leaders on Confronting the Climate Change Challenge

Women of Color Teaming Up to Lead, Empower and Thrive, paints a more optimistic picture, provided business leaders embrace our generational diversity findings. Our study confirms others that quantify the economic benefits of View Details
  • Web

HBS - The year in Review

the School's culture and organization. Milestones in the following months include announcing the appointment of Terrill Drake as the School's first Chief Diversity and Inclusion Officer, increasing the number of Black case protagonists in... View Details
  • Web

Business Economics Online Course | HBS Online

diverse global network. 1 year, 5-9 hrs/week Apply by September 10th, Enroll by September 13 $15,000 (four installments of $3,750) Credential 3 Courses Credential of Readiness (CORe) Designed to help you achieve fluency in the language of... View Details
  • Profile

Bridgette Slater

accomplishments, but I admire her humility and generous spirit most of all. What’s the best thing about your hometown? Growing up in Washington D.C., I always enjoyed how culturally diverse and international it felt. As the home of so... View Details
  • 26 Jun 2023
  • Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

to be one of the twelve fellows from 10 different business schools in the inaugural cohort. There is a strong emphasis on diversity in terms of our interest areas, prior work experience, backgrounds, and schools, and I am already learning... View Details
  • 06 Feb 2023
  • Blog Post

African American Student Union Spotlight on HBCUs

Fitzhugh Conference and the first Black Tech Master Series. It was here that I learned about the diversity in the entrepreneurship and venture capital ecosystem from Black women investors like Jewel Burks Solomon, who later became my... View Details
  • Profile

Tom Adeyemi

diverse perspectives in your section contributed to your understanding of business concepts, leadership, and/or problem solving? The varied backgrounds of my section mates have contributed immensely to my learning during case discussions.... View Details
  • 22 Feb 2022
  • News

Breaking News

diverse country. On the funding side, you’re building both an investment thesis and an impact model. What does each of those look like and what happens in the space between? Yeah, if we were solely impact focused, we would not necessarily... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 01 Dec 2022
  • News

Singing to the Corn

form, again. He acknowledges the practical necessity of what Monsanto, Syngenta, and other big ag enterprises do in feeding the world’s growing population. But there’s a place for seed diversity and sustainable farming methods, too, he... View Details
Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture
  • Web

the Art of American Advertising - Advertising Products

single-sided sheets), simple business cards, or small newspaper notices. The growing volume of mass-produced and mass-distributed goods after the Civil War, however, led to the creation of diverse forms of advertising media. Advertising... View Details
  • Web

Fundraising - Alumni

alignment with the School’s commitment to advancing racial equity , we are actively seeking alumni volunteers who represent the full range of racial and ethnic backgrounds; diversity of gender, region, and industry is also desired.... View Details
  • Web

Frequently Asked Questions - Creating Emerging Markets

have the organizational bandwidth to support this currently. However, we are willing to share all our expertise and past learnings to help you develop your own effort. We also think this is the way to expand the breadth and diversity of... View Details
  • 04 Apr 2016
  • Blog Post

Meet the Middle East & North Africa Club

representing those diverse cultures and promoting them on campus. We aim to foster a better understanding of an often misunderstood part of the world through social, educational, and cultural events, and to provide a voice for MENA... View Details
  • 01 Jun 2022
  • What Do You Think?

Is Stakeholder Management Facing New Headwinds?

style: “The topics may be changing and doctrines of the past subject to change or reversal, but well-framed questions and diverse examination of case collateral, done well, creates a discovery mindset and challenges a knowing mindset... View Details
Keywords: by James Heskett
  • TeachingInterests

MBA Elective Curriculum-- Competing Through Business Models

By: Ramon Casadesus-Masanell

The  words  “business  model”  are  inescapable  in  our  daily  fare of  business  news.  These  two ubiquitous words seemed to effortlessly rise up to prominence during the dot-com boom of the late 1990s. When businesspeople, journalists, academics, and other... View Details

  • June 2021
  • Case

Akira Fukabori and Kevin Kajitani at avatarin (A)

By: Linda A. Hill and Emily Tedards
In 2016, Akira Fukabori and Kevin Kajitani, aeronautical engineers at All Nippon Airways Co., Ltd., began to wonder why, in a world of accelerating globalization and digital connectivity, those who lived in far-remote villages or impoverished urban areas could not... View Details
Keywords: Agility; Ecosystem; Innovation Ecosystems; Crowdsourcing; Open Innovation; Partnership; Government; Collaboration; Co-creation; Purpose; Impact; Social Impact; Movement; Organizational Behavior; Organizational Ambidexterity; Ambidexterity; Culture; Culture Change; Global Teams; Experimentation; Space; Airline Industry; Start-up; Platform Business; Platform Strategy; Platform; Digital; Robotics; Robots; Mobility; Strategy; COVID-19; Intrapreneurship; Public-private Partnership; XPRIZE; Space Industry; Avatar; Telepresence; Innovation Lab; Innovation and Invention; Technological Innovation; Partners and Partnerships; Collaborative Innovation and Invention; Alignment; Leadership; Leading Change; Diversity; Organizational Culture; Change Management; Entrepreneurship; Digital Platforms; Transportation Industry; Aerospace Industry; Japan
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Hill, Linda A., and Emily Tedards. "Akira Fukabori and Kevin Kajitani at avatarin (A)." Harvard Business School Case 421-089, June 2021.
  • Web

Get Involved - Entrepreneurship

wide range of backgrounds and diverse skillsets. Meet them now New Venture Competition A year long entrepreneurial journey that culminates with a capstone event for students who have worked to develop new ventures while at HBS. All... View Details
  • 28 Apr 2022
  • Blog Post

Harvard Team Wins Second Place in MIINT Impact Investing Competition

developed strong bonds and community. Vugar Abdullayev (MBA 2023) explained: “I am very thankful for the diverse team from HBS and HKS for the hard work, cooperation and fun! I am also grateful for the impact investing community of... View Details
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