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  • June 2009
  • Case

Plaza, the Logistics Park of Zaragoza

In the year 2000, the Government of the Autonomous Community of Aragón, Spain, made public a project for the development of a large-scale logistics park in the outskirts of the city of Zaragoza. With an area of nearly 13 square kilometers, PLAZA (an acronym for... View Details
Keywords: Customer Satisfaction; Geographic Location; Growth and Development Strategy; Infrastructure; Logistics; Supply Chain; Transportation; Distribution Industry; Zaragoza
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Watson, Noel H., and Santiago Kraiselburd. "Plaza, the Logistics Park of Zaragoza." Harvard Business School Case 609-113, June 2009.
  • September 2000
  • Case

Jardines: Tapping the Asian E-Commerce Market

By: F. Warren McFarlan, Melissa Dailey and Fred Young
"We have made significant progress in reshaping the group in the current cycle of change," announced the homepage of Jardine Matheson & Co.'s web site. Percy Weatherall, newly appointed managing director of the company, knew all too well about change. In his previous... View Details
Keywords: Corporate Entrepreneurship; Decisions; Information Technology; Corporate Strategy; Technology Adoption
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McFarlan, F. Warren, Melissa Dailey, and Fred Young. "Jardines: Tapping the Asian E-Commerce Market." Harvard Business School Case 301-045, September 2000.
  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
  • April 2004 (Revised July 2007)
  • Case

OfficeTiger

By: Joseph B. Lassiter III and Johanna Regine Naunton Blaxall
OfficeTiger was founded in late 1999 with an innovative approach to global outsourcing. The company's employees, located primarily in India, provided services for corporations, investment banks, and professional services firms throughout the United States, Europe, and... View Details
Keywords: Mergers and Acquisitions; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Service Operations; India
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Lassiter, Joseph B., III, and Johanna Regine Naunton Blaxall. "OfficeTiger." Harvard Business School Case 804-109, April 2004. (Revised July 2007.)
  • December 2002
  • Other Article

The Competitive Advantage of Corporate Philanthropy

By: Michael E. Porter and Mark R. Kramer
When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a... View Details
Keywords: Strategy
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Porter, Michael E., and Mark R. Kramer. "The Competitive Advantage of Corporate Philanthropy." Harvard Business Review 80, no. 12 (December 2002): 56–69.
  • June 2013 (Revised August 2013)
  • Case

AVA.ph: Growing a Filipino E-Commerce Company

By: William R. Kerr and Henry Motte-Munoz
AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA... View Details
Keywords: Digital Platforms; Business Growth and Maturation; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Retail Industry; Philippines
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Kerr, William R., and Henry Motte-Munoz. "AVA.ph: Growing a Filipino E-Commerce Company." Harvard Business School Case 813-188, June 2013. (Revised August 2013.)
  • June 2011
  • Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details
Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio
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Quelch, John A., and Carole Carlson. "Reed Supermarkets: A New Wave of Competitors." Harvard Business School Brief Case 114-296, June 2011.
  • 08 Feb 2000
  • Research & Ideas

Building Effective R&D Capabilities Abroad

World View: Global Strategies for the New Economy is a collection of Harvard Business Review articles edited by Jeffery E. Garten, Dean of the Yale School of Management. At the dawn of the new century, says Garten, "globalization has... View Details
Keywords: by Walter Kuemmerle
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
  • 2007
  • Working Paper

Intra-Industry Foreign Direct Investment

By: Laura Alfaro and Andrew Charlton
We use a new firm level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries -- close to a comprehensive picture of global multinational activity. A number of patterns emerge from the data. Most foreign direct investment... View Details
Keywords: Multinational Firms and Management; Business Subsidiaries; Foreign Direct Investment; Geographic Location; Supply and Industry; Vertical Integration
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Alfaro, Laura, and Andrew Charlton. "Intra-Industry Foreign Direct Investment." NBER Working Paper Series, No. 13447, September 2007.
  • February 2024 (Revised May 2024)
  • Case

Johnson Security Bureau: Building Multigenerational Success

By: Henry McGee, Annelena Lobb and David Muoser
Jessica Johnson-Cope, CEO of Johnson Security Bureau (JSB), pondered options for scaling the firm. JSB was the oldest Black-owned security firm in New York, and among the oldest Black-owned security firms in the United States. It provided mostly unarmed security guards... View Details
Keywords: Business Growth and Maturation; Gender; Race; Cybersecurity; Growth and Development Strategy; Competitive Strategy; Expansion; New York (state, US)
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McGee, Henry, Annelena Lobb, and David Muoser. "Johnson Security Bureau: Building Multigenerational Success." Harvard Business School Case 824-040, February 2024. (Revised May 2024.)
  • August 1993
  • Case

Applichem (A) (Abridged)

By: Janice H. Hammond and Gary P. Pisano
Applichem manufactures the same chemical product in four plants, each of which is located in a different country. The company has completed a major study comparing the productivity and performance of these plants. Using the data from the study, students must decide... View Details
Keywords: Business or Company Management; Management Practices and Processes; Performance Productivity; Performance Efficiency; Performance Evaluation; Strategy; Judgments; Factories, Labs, and Plants; Business Exit or Shutdown; Chemical Industry
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Hammond, Janice H., and Gary P. Pisano. "Applichem (A) (Abridged)." Harvard Business School Case 694-030, August 1993.
  • 2017
  • Working Paper

International Business and Emerging Markets: A Long-Run Perspective

By: Geoffrey Jones
This working paper explores long-run patterns in the strategies of international business in developing countries. There was a massive wave of Western multinational investment in the developing world during the first wave of globalization before the 1920s. The... View Details
Keywords: Multinational Firms and Management; Developing Countries and Economies; History; Emerging Markets; Problems and Challenges
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Jones, Geoffrey. "International Business and Emerging Markets: A Long-Run Perspective." Harvard Business School Working Paper, No. 18-020, September 2017.
  • August 2019 (Revised November 2022)
  • Case

Paradigm Capital Value Fund

By: Luis M. Viceira and Elena Corsi
Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target... View Details
Keywords: Investment Activism; Investment Portfolio; Financial Management; Growth and Development Strategy; Investment Funds; Financial Services Industry
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Viceira, Luis M., and Elena Corsi. "Paradigm Capital Value Fund." Harvard Business School Case 220-014, August 2019. (Revised November 2022.)
  • November 1991 (Revised January 1995)
  • Case

Teradyne Japan

By: Michael Y. Yoshino
Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details
Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan
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Yoshino, Michael Y. "Teradyne Japan." Harvard Business School Case 392-031, November 1991. (Revised January 1995.)
  • November 2007 (Revised January 2013)
  • Case

Indonesia: Attracting Foreign Investment

By: Michael E. Porter and Christian H.M. Ketels
Describes the economic development of Indonesia from independence after World War II to 2006 and the post-Suharto period. The coverage of the post-Suharto period provides evidence of how political and economic conditions are intertwined after a change in the political... View Details
Keywords: History; Situation or Environment; Competitive Strategy; Emerging Markets; Policy; Foreign Direct Investment; Business and Government Relations; Public Administration Industry; Indonesia
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Porter, Michael E., and Christian H.M. Ketels. "Indonesia: Attracting Foreign Investment." Harvard Business School Case 708-420, November 2007. (Revised January 2013.)
  • Article

Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry

Recent work in the field of management has focused on "dynamic capability," the ability of a firm to develop new capabilities in response to shifts in its external environment, as a significant source of competitive advantage. This paper enhances our understanding of... View Details
Keywords: Management; Technology; History; Competition; Competency and Skills; Investment; Technological Innovation; Business Ventures; Geographic Location; Knowledge Acquisition; Competitive Advantage; Change
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Tripsas, M. "Surviving Radical Technological Change through Dynamic Capability: Evidence from the Typesetter Industry." Industrial and Corporate Change 6, no. 2 (March 1997): 341–377.
  • May 2013
  • Article

From Russia with Love: The Impact of Relocated Firms on Incumbent Survival

By: Oliver Falck, Christina Guenther, Stephan Heblich and William R. Kerr
We identify the impact of local firm concentration on incumbent performance with a quasi-natural experiment. When Germany was divided after World War II, many firms in the machine tool industry fled the Soviet occupied zone to prevent expropriation. We show that the... View Details
Keywords: Geographic Location; Competition; Supply and Industry; Labor; West Germany; Soviet Union
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Falck, Oliver, Christina Guenther, Stephan Heblich, and William R. Kerr. "From Russia with Love: The Impact of Relocated Firms on Incumbent Survival." Journal of Economic Geography 13, no. 3 (May 2013): 419–449.
  • March 2012
  • Article

Does America Really Need Manufacturing?

By: Gary P. Pisano and Willy C. Shih
Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to... View Details
Keywords: Production; Geographic Location; Innovation and Invention; Competitive Advantage; Product Design; Risk Management; Manufacturing Industry; United States
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Pisano, Gary P., and Willy C. Shih. "Does America Really Need Manufacturing?" Harvard Business Review 90, no. 3 (March 2012).
  • September 2015 (Revised June 2018)
  • Case

Macy's: Evolution in the Sunshine State

By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Sarah L. Abbott
In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero... View Details
Keywords: Human Capital; Managing Performance; Retail; Organization; Change Management; Leadership; Leadership Style; Leading Change; Marketing; Marketing Strategy; Management; Organizational Change and Adaptation; Performance Improvement; Retail Industry; United States
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Groysberg, Boris, Das Narayandas, Benson P. Shapiro, and Sarah L. Abbott. "Macy's: Evolution in the Sunshine State." Harvard Business School Case 416-018, September 2015. (Revised June 2018.)
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