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Show Results For
- All HBS Web
(3,055)
- People (7)
- News (904)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (841)
- Profile
Aimmy Asavatevavith
View Video Aimmy Asavatevavith appreciates the complexities of cultural context. On the one hand, her mother inspired her interest in business. “She was the only female executive in her company,“ Aimmy says. “I grew up hearing her talk about View Details
Keywords: Retail/Hospitality
- 01 Dec 2003
- News
Marriage, Inc.
The census figures tell the story: In the 35-plus age bracket, there are 28 million single women but only 18 million single men. For today’s mature single woman looking to get hitched, the approach must be proactive, methodical, and targeted — not unlike a View Details
- November 1993
- Supplement
Erik Peterson (C)
By: John J. Gabarro
Describes the outcome of Erik Peterson's one-day meeting with his superior and the events of the subsequent day's meeting with the president and vice president of operations of the parent company. Students should have read the (A) and (B) cases. The (C) case may be... View Details
Keywords: Conferences; Leadership; Management; Product Launch; Operations; Outcome or Result; Problems and Challenges
Gabarro, John J. "Erik Peterson (C)." Harvard Business School Supplement 494-007, November 1993.
- 18 Apr 2022
- News
Book Smart
comprehension skills. The data the organization collects—e.g., what’s interesting to young readers and how they access such books—is then shared with its partner organizations and publishers, to tap into and strengthen new global markets... View Details
- Profile
Rachel Silverstein
to wear a lot of different hats – when you're lean, it's all hands on deck. I got involved in opening a new market launching a digital app launching a meal plan subscription product wholesale testing many different operational and... View Details
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its well-crafted goods (many of them... View Details
- 02 Mar 2020
- News
Cheese Whiz
Indian paneer, Palestinian Ackawi, and a range of Hispanic cheeses, such as asadero and Cotija. “Business is pretty simple,” Scharfman told the Wisconsin State Journal. “Identify a market need, figure out how to do it, get access to... View Details
- 19 Jan 2016
- News
Electric Avenues
remake their communities for the digital age. Below, a look at how HBS alumni are helping to rewire the way the world thinks about its cities. Town Halls for All Getting your voice heard by local government is unnecessarily difficult,... View Details
Keywords: Dan Morrell
- 01 Dec 2015
- News
Giving Advice
yourself wanting to learn more and spend more time? At an early, highly personal phase like this, the best learning will be experimental, not analytical. For personal giving, do you favor a community foundation (advised giving fund) or... View Details
- 01 Jun 2016
- News
Up by the Roots
deciding to stay for good. Long-heralded for its therapeutic applications, the global market for the bitter root was on the rise, driven by the expansion of the Chinese middle class; today, genuine Wisconsin ginseng can fetch $200 a pound... View Details
Keywords: Francis Storrs
- May 30, 2019
- Article
Twitter Is Showing More Ads Instead of Better Ideas
A social media company that doesn’t know much about its users needs to work harder on its business model. View Details
Kominers, Scott Duke. "Twitter Is Showing More Ads Instead of Better Ideas." Bloomberg Opinion (May 30, 2019).
- Profile
Rakhshan Zahid
term, I’d like to turn my attention to the developing world. How are you pushing yourself? In two ways. First, the coursework. Initially I was skeptical of the Required Curriculum. Do I really need to learn about accounting, marketing or... View Details
Keywords: Financial Services
- March 2006
- Case
Cabo San Viejo: Rewarding Loyalty
By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details
Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California
Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
- February 2025
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details
Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia
Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science 71, no. 2 (February 2025): 1335–1355.
- 01 Jun 2010
- News
MBAs on a Mission
herd of elephants in Ghana? Working for the World Wildlife Fund (WWF) might seem like a logical step, but Andrew Murphy (MBA ’07), director of strategy, research, and development at the WWF’s Markets Group, would disagree. He insists his... View Details
- 01 Sep 2017
- News
City of Dreams
lean into the other, designed by Israeli architect Moshe Safdie. “You want to create a modern face without losing what makes us special—because you can’t re-create that,” he says. The city’s historic buildings and the local color of areas like Pettah View Details
Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
- 15 Jun 2021
- News
HBS Addresses Racial Equity
its campus, the School acted quickly to address another critical challenge, one underscored by the murder of George Floyd and other highly publicized incidents of racial injustice in the United States: How does HBS create a culture and an environment where all members... View Details
Keywords: Jennifer Gillespie
- 15 Nov 2024
- News
Driving Change
men and women. In a panel discussion focused on how women approach money, Senior Lecturer and Senior Associate Dean for Culture and Community Kristin Mugford pointed out that financial equality isn’t just about closing the pay and wealth... View Details
- 01 Sep 2017
- News
3-Minute Briefing: Jeetendr Sehdev (MBA 2004)
selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest View Details
- 01 Sep 2017
- News
Case Study: Confidence Builder
enrolled in US colleges and universities. The Question: Confi’s online health resource is marketed directly to students, but the go-to-market strategy for its sexual assault prevention program is less clear. How can Confi break into the... View Details