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Publications

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  • All HBS Web  (86)
    • Faculty Publications  (9)

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    • All HBS Web  (86)
      • Faculty Publications  (9)

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      • January 2022 (Revised November 2023)
      • Case

      Expanding the Culture of Learning at Kraft Heinz

      By: Ashley V. Whillans and Carolyn Watson
      The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details
      Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
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      Whillans, Ashley V., and Carolyn Watson. "Expanding the Culture of Learning at Kraft Heinz." Harvard Business School Case 922-036, January 2022. (Revised November 2023.)
      • May 2019
      • Case

      Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
      The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details
      Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry
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      Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
      • May 2019
      • Supplement

      Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
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      Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 919-524, May 2019.
      • May 2019
      • Supplement

      Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
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      Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Spreadsheet for Students (Brief Case)." Harvard Business School Spreadsheet Supplement 919-523, May 2019.
      • May 2019
      • Teaching Note

      Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)

      By: John A. Quelch and Katherine B. Hartman
      Teaching Note for HBS No. 919-521. View Details
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      Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative, Teaching Note (Brief Case)." Harvard Business School Teaching Note 919-522, May 2019.
      • June 2016
      • Teaching Note

      The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation

      By: Rafael Di Tella and Christine Snively
      Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details
      Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel
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      Di Tella, Rafael, and Christine Snively. "The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation." Harvard Business School Teaching Note 716-075, June 2016.
      • June 2016 (Revised December 2017)
      • Case

      The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation

      By: Rafael Di Tella and Christine Snively
      Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s,... View Details
      Keywords: Entrepreneurship; Information Technology; Business Conglomerates; Business Startups; Israel
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      Di Tella, Rafael, and Christine Snively. "The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation." Harvard Business School Case 716-060, June 2016. (Revised December 2017.)
      • 2011
      • Book

      I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze

      By: Deepak Malhotra
      Now a Wall Street Journal Best-seller! If you were a mouse trapped in a maze and someone kept moving the cheese, what would you do? Over a decade ago, the best-selling business fable Who Moved My Cheese? offered its answer to the question: accept that change is... View Details
      Keywords: Leadership; Success; Personal Development and Career; Problems and Challenges; Opportunities; Creativity
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      Malhotra, Deepak. I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze. Berrett-Koehler Publishers, 2011. (Wall Street Journal Best-Seller; Translated in ~20 languages.)
      • January 1986 (Revised December 1986)
      • Case

      Smartfood

      By: William A. Sahlman
      Contains a description of a major financing decision confronting the management and advisors of Smartfood, Inc., a company which hopes to market a cheese flavored popcorn product. The primary pedagogic objective is to teach students about matching the financing plan... View Details
      Keywords: Venture Capital; Financing and Loans; Financial Strategy; Corporate Entrepreneurship; Market Entry and Exit; Decision Choices and Conditions; Financial Management; Food and Beverage Industry
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      Sahlman, William A. "Smartfood." Harvard Business School Case 286-064, January 1986. (Revised December 1986.)
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