Publications
Publications
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(8,717)
- Faculty Publications (1,639)
- August 1985 (Revised July 1991)
- Case
Bankers Trust New York Corp.
By: Dwight B. Crane and Robert G. Eccles Jr.
- March 1985 (Revised July 1989)
- Case
New England Critical Care, Inc.
- December 1984 (Revised October 1987)
- Case
Marginalism in the State of New York
Keywords: New York (state, US)
- December 1984
- Supplement
Marginalism in the State of New York, Supplement
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
- October 1983 (Revised July 1995)
- Teaching Note
Rise of the New York Port, Teaching Note
Keywords: History
- August 1983 (Revised June 1984)
- Case
Rise of the New York Port
- January 1983 (Revised February 1988)
- Case
Hospital Corp. of America (B)
By: W. Carl Kester
Focuses on HCAs financing options for reaching its target capital structure. The options include new equity conversion of convertible debentures, a debt-for-equity swap, the sale of assets, and fixed-rate debt. Students must address the problem of market timing and... View Details
- November 1982
- Case
Conversion Training at New England Telephone (A)
By: D. Quinn Mills and E. Mary Lou Balbaky
- November 1982
- Case
Conversion Training at New England Telephone (B)
By: D. Quinn Mills and E. Mary Lou Balbaky
- September 1982
- Case
New York Telephone Co.: The MTS Piece-Part Model
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper.... View Details
- January 1982
- Case
New York Telephone Co.: The 1975 Revenue Forecast
- May 1979 (Revised March 1984)
- Case
Quality Life of New York
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- April 1975 (Revised May 1993)
- Case
New Hampshire-Vermont Hospitalization Service
- May 1968 (Revised January 1992)
- Case
Graybar Syndications
A potential investor evaluates a proposed offering—a major office building in downtown Manhattan. View Details