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      Decision Choice And UncertaintyRemove Decision Choice And Uncertainty →

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      • August 2022
      • Article

      The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

      By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
      Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
      Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
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      Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
      • July 2022 (Revised February 2025)
      • Case

      A Soul and a Service: North Carolina Mutual Life Insurance

      By: Tom Nicholas and John Masko
      The North Carolina Mutual and Provident Association (the Mutual) was founded in 1898 as a for-profit entity selling life insurance catering to the Black community. The Mutual was entering a field crowded with established White-owned competitors that largely refused to... View Details
      Keywords: Black Entrepreneurs; Insurance; History; Race; Prejudice and Bias; Entrepreneurship; Decision Choices and Conditions; Growth and Development Strategy; Insurance Industry; United States
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      Nicholas, Tom, and John Masko. "A Soul and a Service: North Carolina Mutual Life Insurance." Harvard Business School Case 823-032, July 2022. (Revised February 2025.)
      • July 2022 (Revised January 2025)
      • Case

      Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard

      By: Jonas Heese, Joseph Pacelli and James Barnett
      In January 2022, Microsoft announces its acquisition of the video game company Activision Blizzard, in a deal valued at $68.7 billion, which would make Microsoft the world’s third largest video game company. The deal came as Activision Blizzard faced gender pay... View Details
      Keywords: Accounting; Goodwill Accounting; Analysis; Decision Making; Talent and Talent Management; Games, Gaming, and Gambling; Ethics; Leadership; Risk and Uncertainty; Mergers and Acquisitions; Lawsuits and Litigation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; North America; California
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      Heese, Jonas, Joseph Pacelli, and James Barnett. "Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard." Harvard Business School Case 123-011, July 2022. (Revised January 2025.)
      • July 2022
      • Case

      Operation Overlord

      By: Boris Groysberg, Greg Goullet, Katherine Connolly Baden and Sarah L. Abbott
      On June 6, 1944, nearly 5,000 ships, 11,000 planes, and 160,000 infantrymen under an Allied joint-command of American, British, and Canadian leaders were sent across the English Channel, with hopes of re-establishing a foothold in Nazi-occupied France. Known as D-Day,... View Details
      Keywords: Execution; Data Analytics; Leadership; Planning; Operations; Crisis Management; War; Organizational Structure; Decision Choices and Conditions; Information Management; France; England
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      Groysberg, Boris, Greg Goullet, Katherine Connolly Baden, and Sarah L. Abbott. "Operation Overlord." Harvard Business School Case 422-098, July 2022.
      • July 2022 (Revised October 2024)
      • Case

      3G Capital

      By: Jo Tango and Alys Ferragamo
      In June 2022, 3G Capital Co-Managing Partners Alex Behring and Daniel Schwartz were in a partners’ meeting. On the agenda were three potential investments. Code named “Alpha,” “Bravo,” and “Charlie” (real target companies that have been disguised), they were the... View Details
      Keywords: Investment Decisions; Investment Funds; Investment Portfolio; Decision Choices and Conditions; Private Equity; Leveraged Buyouts
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      Tango, Jo, and Alys Ferragamo. "3G Capital." Harvard Business School Case 823-010, July 2022. (Revised October 2024.)
      • 2022
      • Chapter

      Redirecting Rawlsian Reasoning Toward the Greater Good

      By: Joshua D. Greene, Karen Huang and Max Bazerman
      In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details
      Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making
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      Greene, Joshua D., Karen Huang, and Max Bazerman. "Redirecting Rawlsian Reasoning Toward the Greater Good." Chap. 15 in The Oxford Handbook of Moral Psychology, edited by Manuel Vargas and John M. Doris, 246–261. Oxford, UK: Oxford University Press, 2022.
      • 2022
      • Article

      Regulatory Treatment of Changes in Fair Value and the Composition of Banks' Investment Portfolios

      By: Michael Iselin, Jung Koo Kang and Joshua Madsen
      In their implementation of Basel III, U.S. bank regulators are again including changes in the fair value of available-for-sale (AFS) debt securities in Tier 1 capital, but only for the largest U.S. banks. This paper investigates a potential impact of expanding this... View Details
      Keywords: Fair Value Accounting; SFAS 115; Basel III; Governing Rules, Regulations, and Reforms; Banks and Banking; Debt Securities; Credit; Risk and Uncertainty; Investment Portfolio; Decision Making; Banking Industry; United States
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      Iselin, Michael, Jung Koo Kang, and Joshua Madsen. "Regulatory Treatment of Changes in Fair Value and the Composition of Banks' Investment Portfolios." Journal of Financial Reporting 7, no. 1 (2022): 123–143.
      • 2022
      • Article

      How to Choose a Default

      By: John Beshears, Richard T. Mason and Shlomo Benartzi
      We have developed a model for setting a default when a population is choosing among ordered choices—that is, ones listed in ascending or descending order. A company, for instance, might want to set a default contribution rate that will increase employees’ average... View Details
      Keywords: Nudge; Choice Architecture; Behavioral Economics; Behavioral Science; Default; Savings; Decision Choices and Conditions; Behavior; Motivation and Incentives
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      Beshears, John, Richard T. Mason, and Shlomo Benartzi. "How to Choose a Default." Behavioral Science & Policy 8, no. 1 (2022): 1–15.
      • May 2022
      • Case

      What's Next

      By: Richard S. Ruback and Royce Yudkoff
      Is there a typical long-term career path for people who become entrepreneurs through acquisition? What choices do searchers and investors make subsequent to their first search? The former searchers profiled here identified five common longer-term career paths and... View Details
      Keywords: Personal Development and Career; Entrepreneurship; Investment Portfolio; Decision Making; Financial Services Industry
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      Ruback, Richard S., and Royce Yudkoff. "What's Next." Harvard Business School Multimedia/Video Case 222-709, May 2022.
      • May 2022
      • Case

      Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?

      By: Lauren Cohen and Grace Headinger
      Thomas de Dreux-Brézé, the Head of Strategy and Project Management at Rawbank Congo in the Democratic Republic of the Congo (DRC), was perplexed as he reviewed annual adoption rates for the bank’s launch of Illico Cash 2.0. As the bank’s mobile money app, Illico Cash... View Details
      Keywords: Fintech; Inflation; Deflation; Rural; Urban; Emerging Market; Mobile Technology; Finance; Money; Inflation and Deflation; Business Growth and Maturation; Decision Choices and Conditions; Demographics; Developing Countries and Economies; Corporate Entrepreneurship; Behavioral Finance; Currency; Banks and Banking; Commercial Banking; Financial Strategy; Rural Scope; Urban Scope; Innovation Strategy; Emerging Markets; Network Effects; Consumer Behavior; Mobile and Wireless Technology; Technology Adoption; Banking Industry; Financial Services Industry; Technology Industry; Congo, Democratic Republic of the
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      Cohen, Lauren, and Grace Headinger. "Rawbank's Illico Cash: Can 'Fast Money' Overcome Cash Dependency in the DRC?" Harvard Business School Case 222-084, May 2022.
      • May 2022
      • Case

      Executive Decision-Making at Zola

      By: Amy C. Edmondson and Michael Roberto
      In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details
      Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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      Edmondson, Amy C., and Michael Roberto. "Executive Decision-Making at Zola." Harvard Business School Case 622-074, May 2022.
      • April 2022
      • Case

      Pear Venture Capital

      By: Jo Tango and Alys Ferragamo
      Keith Bender, Principal at Pear Venture Capital, is working over the weekend to prepare for a Monday morning investment meeting. He has three startup pitch decks in front of him, and he must choose one to recommend at the meeting. He finds that each company has its... View Details
      Keywords: Seed Investing; Seed Financing; Startup; Decision Choices and Conditions; Presentations; Business Startups; Investment; Venture Capital; United States
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      Tango, Jo, and Alys Ferragamo. "Pear Venture Capital." Harvard Business School Case 822-097, April 2022.
      • April 2022 (Revised April 2023)
      • Case

      Highland Park Wood Co. (Abridged)

      By: David E. Bell
      A major home builder wishes to purchase lumber (Southern pine). The builder wants delivery in six months but prefers to lock-in the price near current rates. The lumber wholesaler must decide on a pricing and sourcing strategy. Examples include: 1) buy & hold, 2) wait... View Details
      Keywords: Decision Choices and Conditions; Goods and Commodities; Futures and Commodity Futures; Price; Forest Products Industry; Construction Industry
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      Bell, David E. "Highland Park Wood Co. (Abridged)." Harvard Business School Case 122-098, April 2022. (Revised April 2023.)
      • 2022
      • Book

      Decision Leadership: Empowering Others to Make Better Choices

      By: Don A. Moore and Max H. Bazerman
      When we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader’s mission to empower others. Applying decades... View Details
      Keywords: Empowerment Leadership; Leadership; Employees; Decision Making; Management Style
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      Moore, Don A., and Max H. Bazerman. Decision Leadership: Empowering Others to Make Better Choices. New Haven: Yale University Press, 2022.
      • March 2022
      • Case

      Auto Mag (Abridged)

      By: David E. Bell
      A young HBS graduate purchases a publisher of specialty magazines that advertises second hand cars, boats, trucks, etc. The magazines carry photographs and a brief description of each article for sale. The company faces the problem of deciding on how many magazines to... View Details
      Keywords: Distribution; Cost Management; Decision Choices and Conditions; Forecasting and Prediction
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      Bell, David E. "Auto Mag (Abridged)." Harvard Business School Case 122-096, March 2022.
      • March 2022 (Revised February 2024)
      • Case

      Emeritus: Achieving Impact, Providing Access (A)

      By: Ashish Nanda and Zack Kurtovich
      In June 2019, Emeritus cofounders Ashwin Damera (HBS MBA 2005) and Chaitanya Kalipatnapu were thrilled with the rapid growth of Emeritus. Damera and Kalipatnapu believed that Emeritus, established in July 2015 to offer online executive education, was only in the early... View Details
      Keywords: Education Technology; Professional Service Firm; Startup; Digital Strategy; Global Business; Global Firm; Platform Business; Business Startups; Growth and Development; Growth and Development Strategy; Entrepreneurship; Executive Education; Strategy; Education Industry; India
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      Nanda, Ashish, and Zack Kurtovich. "Emeritus: Achieving Impact, Providing Access (A)." Harvard Business School Case 722-429, March 2022. (Revised February 2024.)
      • March 2022 (Revised December 2022)
      • Case

      Perch

      By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
      In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details
      Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Retail Industry; Technology Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
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      Rayport, Jeffrey F., Stacy Straaberg, and Julia Kelley. "Perch." Harvard Business School Case 822-087, March 2022. (Revised December 2022.)
      • February 2022 (Revised May 2022)
      • Case

      Jaypee Infratech and the Indian Bankruptcy Code

      By: Kristin Mugford, William Vrattos and Radhika Kak
      In 2016, India passed a new bankruptcy law (IBC) to counter a brewing bank crisis and increased corporate distress. Homebuilder Jaypee Infratech, one of India largest distressed companies (the “dirty dozen”) began restructuring under the IBC in 2017. Two years later,... View Details
      Keywords: Restructuring; Decisions; Judgments; Voting; Developing Countries and Economies; Financial Crisis; Public Sector; Asset Pricing; Borrowing and Debt; Corporate Finance; Credit; Insolvency and Bankruptcy; Debt Securities; Bonds; Investment Return; Price; Government Legislation; Laws and Statutes; Bids and Bidding; Business and Stakeholder Relations; Risk and Uncertainty; Valuation; Real Estate Industry; India; Delhi
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      Mugford, Kristin, William Vrattos, and Radhika Kak. "Jaypee Infratech and the Indian Bankruptcy Code." Harvard Business School Case 222-071, February 2022. (Revised May 2022.)
      • February 2022
      • Module Note

      Behavioral Economics and Choice Architecture

      By: John Beshears
      This module note for instructors describes a module on the design of choice architecture solutions to organizational problems. View Details
      Keywords: Behavioral Economics; Choice Architecture; Organizations; Problems and Challenges; Decision Choices and Conditions; Economics
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      Beshears, John. "Behavioral Economics and Choice Architecture." Harvard Business School Module Note 922-029, February 2022.
      • February 2022
      • Technical Note

      Ethical Analysis: Fairness

      By: Nien-hê Hsieh
      Concerns about fairness can arise across a wide range of contexts. They include the treatment of others, how much things cost, how much workers are paid, the outcome of a decision, and how we assign benefits and burdens across individuals. What counts as fair in a... View Details
      Keywords: Fairness; Management Practices and Processes; Decision Choices and Conditions
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      Hsieh, Nien-hê. "Ethical Analysis: Fairness." Harvard Business School Technical Note 322-097, February 2022.
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