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    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

    Keywords: agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness

      James E. Austin

      Dr. Austin holds the Eliot I. Snider and Family Professor of Business Administration, Emeritus at the Harvard Business School. Previously he held the John G. McLean Professorship and the Richard P. Chapman Professorship. He has been a member of the Harvard... View Details

      Keywords: agribusiness
      • December 2015 (Revised April 2019)
      • Case

      Chicken Republic

      By: Jose Alvarez and Natalie Kindred
      Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details
      Keywords: Poultry; Chicken; Value Chain; Emerging Market; Chicken Republic; Amo Byng; Doreo Partners; Babban Gona; Reform; MINT; QSR; Quick Serve Restaurant; Fast Food; Corruption; Growth; Leadership; Food; Customer Value and Value Chain; Supply Chain; Infrastructure; Animal-Based Agribusiness; Entrepreneurship; Emerging Markets; Crime and Corruption; Governance; Growth and Development; Agriculture and Agribusiness Industry; Nigeria; Africa
      Related
      • December 2023
      • Case

      Raízen: Helping to Decarbonize the World?

      By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza
      Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details
      Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay
      Related
      • October 1996 (Revised December 2022)
      • Case

      Chiquita Brands International (A)

      By: Debora L. Spar and Terence Mulligan
      When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota... View Details
      Keywords: Plant-Based Agribusiness; Trade; Government and Politics; Policy; Market Design; Fairness; Agriculture and Agribusiness Industry; Latin America; European Union
      Related
      • August 1980 (Revised March 1994)
      • Case

      Freemark Abbey Winery

      Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details
      Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
      Related
      • 2014
      • Book

      Empire of Cotton: A Global History

      By: Sven Beckert
      The epic story of the rise and fall of the empire of cotton, its centrality to the world economy, and its making and remaking of global capitalism. Cotton is so ubiquitous as to be almost invisible, yet understanding its history is key to understanding the origins... View Details
      Keywords: Economic Systems; Plant-Based Agribusiness; Globalized Markets and Industries; Society; Manufacturing Industry; Agriculture and Agribusiness Industry
      Related
      • May 2009
      • Case

      Ceres Gardening Company: Funding Growth in Organic Products

      By: John H. McArthur and Sunru Yong
      Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details
      Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
      Related
      • 29 Jan 2024
      • Research & Ideas

      Do Disasters Rally Support for Climate Action? It's Complicated.

      Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
      Keywords: by Rachel Layne
      • December 2019 (Revised March 2020)
      • Case

      Impossible Foods

      By: Jose B. Alvarez and Natalie Kindred
      Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
      Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
      Related
      • Profile

      Ignacio Lartirigoyen

      After applying his skills at ExxonMobil – "a very exciting time because of the company's size and its level of professionalism"– Ignacio moved to an agribusiness closer to his roots, Adecoagro, where he joined the planning team... View Details
      Keywords: Financial Services
      • March 2024
      • Case

      From “BIG” Ideas to Sustainable Impact at ICL Group (A)

      By: Linda A. Hill and Lydia Begag
      In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details
      Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Talent and Talent Management; Manufacturing Industry; Agriculture and Agribusiness Industry; Chemical Industry; Israel; China; United States
      Related
      • July 2020 (Revised January 2021)
      • Case

      Rosalind Fox at John Deere

      By: Anthony Mayo and Olivia Hull
      Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details
      Keywords: Agribusiness; Change Management; Experience and Expertise; Talent and Talent Management; Diversity; Gender; Race; Engineering; Geographic Location; Globalized Markets and Industries; Leadership Development; Leadership Style; Leading Change; Management Style; Management Teams; Organizational Culture; Personal Development and Career; Prejudice and Bias; Power and Influence; Status and Position; Trust; Agriculture and Agribusiness Industry; United States
      Related
      • Web

      Curriculum - Business & Environment

      example, students recently worked with a Chinese solid waste recovery and recycling company to develop a service to encourage customers to recycle their cell phones and other electronics. Other students helped a Chinese agribusiness... View Details
      • February 2024
      • Supplement

      Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

      By: George Serafeim
      In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
      Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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        John T. Gourville

        John Gourville is the Albert J. Weatherhead, Jr. Professor of Business Administration at the Harvard Business School.  He joined the HBS Marketing Unit in 1995 after receiving his Ph.D. at the University of Chicago in marketing and behavioral research.  His most... View Details

        Keywords: agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness
        • October 2015 (Revised August 2018)
        • Case

        Ozark Feed and Ag Corporation: The ERP Decision

        By: Jan Hammond, Paul Kalmbach and Eric Bernstein
        This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details
        Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Missouri; Oklahoma; Texas; Arkansas
        Related
        • 11 Apr 2023
        • Cold Call Podcast

        A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

        Keywords: Re: Willy C. Shih & Michael W. Toffel; Agriculture & Agribusiness
        • March 2002 (Revised September 2005)
        • Case

        Robert Mondavi and the Wine Industry

        Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine... View Details
        Keywords: Plant-Based Agribusiness; Competitive Strategy; Globalized Markets and Industries; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
        Related
        • November 2018 (Revised May 2019)
        • Case

        Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

        By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
        With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,... View Details
        Keywords: Dairy; Agriculture; Kingdom Of Saudi Arabia; Almarai; Schorderet; Food Security; Public Policy; Self Sufficiency; Gulf; GCC; Business And Government; Agribusiness; Marketing; Distribution; Change Management; Leading Change; Strategy; Government and Politics; Policy; Diversification; Integration; Horizontal Integration; Vertical Integration; Food; Brands and Branding; Growth and Development Strategy; Business and Government Relations; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Saudi Arabia; Middle East
        Related