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Publications

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    Gunnar Trumbull

    Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

    Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

    Keywords: agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness; agribusiness
    • August 1980 (Revised March 1994)
    • Case

    Freemark Abbey Winery

    Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details
    Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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    • Web

    Continuing Education - Business & Environment

    considerations. Executive Education Courses Agribusiness Seminar 12–15 JANUARY 2025 | In Person Climate extremes, economic shifts, geopolitical conflict, environmental constraints, new technologies, regulatory changes, consumer... View Details
    • 2014
    • Book

    Empire of Cotton: A Global History

    By: Sven Beckert
    The epic story of the rise and fall of the empire of cotton, its centrality to the world economy, and its making and remaking of global capitalism. Cotton is so ubiquitous as to be almost invisible, yet understanding its history is key to understanding the origins... View Details
    Keywords: Economic Systems; Plant-Based Agribusiness; Globalized Markets and Industries; Society; Manufacturing Industry; Agriculture and Agribusiness Industry
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    • December 2017 (Revised May 2018)
    • Case

    Amazon Buys Whole Foods

    By: José B. Alvarez, David Lane and Joni Coughlin
    The June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon’s bold move... View Details
    Keywords: Amazon; Whole Foods; Grocery; Grocery Delivery; Mergers ＆ Acquisitions; Business Models; Food Value Chain; Agribusiness; Mergers and Acquisitions; Operations; Competitive Strategy; E-commerce; Agriculture and Agribusiness Industry; Retail Industry; Web Services Industry; Food and Beverage Industry; United States
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    • October 1996 (Revised December 2022)
    • Case

    Chiquita Brands International (A)

    By: Debora L. Spar and Terence Mulligan
    When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota... View Details
    Keywords: Plant-Based Agribusiness; Trade; Government and Politics; Policy; Market Design; Fairness; Agriculture and Agribusiness Industry; Latin America; European Union
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    • December 2015 (Revised April 2019)
    • Case

    Chicken Republic

    By: Jose Alvarez and Natalie Kindred
    Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details
    Keywords: Poultry; Chicken; Value Chain; Emerging Market; Chicken Republic; Amo Byng; Doreo Partners; Babban Gona; Reform; MINT; QSR; Quick Serve Restaurant; Fast Food; Corruption; Growth; Leadership; Food; Customer Value and Value Chain; Supply Chain; Infrastructure; Animal-Based Agribusiness; Entrepreneurship; Emerging Markets; Crime and Corruption; Governance; Growth and Development; Agriculture and Agribusiness Industry; Nigeria; Africa
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    • December 2023
    • Case

    Raízen: Helping to Decarbonize the World?

    By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza
    Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details
    Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay
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    • Web

    Curriculum - Business & Environment

    example, students recently worked with a Chinese solid waste recovery and recycling company to develop a service to encourage customers to recycle their cell phones and other electronics. Other students helped a Chinese agribusiness... View Details
    • May 2009
    • Case

    Ceres Gardening Company: Funding Growth in Organic Products

    By: John H. McArthur and Sunru Yong
    Ceres is a leading player in the growing organic gardening industry, selling seeds, small plants, and related items. Their distribution depends heavily on retail sales through independent nurseries and garden centers. Because these small dealers are unable to finance... View Details
    Keywords: Accounting Procedures; Marketing; Business Growth; Plant-Based Agribusiness; Marketing Strategy; Expansion; Business Growth and Maturation; Marketing Channels; Credit; Financial Statements; Sales; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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    • 29 Jan 2024
    • Research & Ideas

    Do Disasters Rally Support for Climate Action? It's Complicated.

    Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details
    Keywords: by Rachel Layne
    • July 2020 (Revised January 2021)
    • Case

    Rosalind Fox at John Deere

    By: Anthony Mayo and Olivia Hull
    Rosalind Fox, the factory manager at John Deere’s Des Moines, Iowa plant, has improved the financial standing of the factory in the three years she’s been at its helm. But employee engagement scores—which measured employees’ satisfaction with working conditions and... View Details
    Keywords: Agribusiness; Change Management; Experience and Expertise; Talent and Talent Management; Diversity; Gender; Race; Engineering; Geographic Location; Globalized Markets and Industries; Leadership Development; Leadership Style; Leading Change; Management Style; Management Teams; Organizational Culture; Personal Development and Career; Prejudice and Bias; Power and Influence; Status and Position; Trust; Agriculture and Agribusiness Industry; United States
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    • March 2002 (Revised September 2005)
    • Case

    Robert Mondavi and the Wine Industry

    Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Mondavi faces challenges from foreign competitors entering the U.S. market as well as diversified global alcoholic beverage companies entering the wine... View Details
    Keywords: Plant-Based Agribusiness; Competitive Strategy; Globalized Markets and Industries; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States
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    • 11 Apr 2023
    • Cold Call Podcast

    A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

    Keywords: Re: Willy C. Shih & Michael W. Toffel; Agriculture & Agribusiness
    • January 2015
    • Case

    Eataly: Reimagining the Grocery Store

    By: Sunil Gupta, Michela Addis and Ruth Page
    Within a few years of its operations, the Italian-based supermarket Eataly created a lot of buzz and excitement among consumers and media. Eataly's initial success was even more impressive in an industry known for its intense competition and low margins. How did Eataly... View Details
    Keywords: Customer Engagement; Innovation; Retailing; Supermarkets; Agribusiness; Customers; Entrepreneurship; Food; Marketing; Retail Industry; Food and Beverage Industry; Europe; Asia; North and Central America
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    • November 2018 (Revised May 2019)
    • Case

    Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia

    By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
    With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,... View Details
    Keywords: Dairy; Agriculture; Kingdom Of Saudi Arabia; Almarai; Schorderet; Food Security; Public Policy; Self Sufficiency; Gulf; GCC; Business And Government; Agribusiness; Marketing; Distribution; Change Management; Leading Change; Strategy; Government and Politics; Policy; Diversification; Integration; Horizontal Integration; Vertical Integration; Food; Brands and Branding; Growth and Development Strategy; Business and Government Relations; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Saudi Arabia; Middle East
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    • December 2019 (Revised March 2020)
    • Case

    Impossible Foods

    By: Jose B. Alvarez and Natalie Kindred
    Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
    Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
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    • Profile

    Ignacio Lartirigoyen

    After applying his skills at ExxonMobil – "a very exciting time because of the company's size and its level of professionalism"– Ignacio moved to an agribusiness closer to his roots, Adecoagro, where he joined the planning team... View Details
    Keywords: Financial Services
    • 25 Jun 2018
    • Research & Ideas

    In America, Immigrants Really Do Get the Job Done

    ferrantraite The Muslim ban. The Wall. Children separated from their parents at the Mexican border. The past two years have seen an aggressive push by the Trump administration against both legal and illegal immigration. But it’s not just the United States seeing a... View Details
    Keywords: by Michael Blanding; Agriculture & Agribusiness; Agriculture & Agribusiness; Agriculture & Agribusiness
    • March 2024
    • Case

    From “BIG” Ideas to Sustainable Impact at ICL Group (A)

    By: Linda A. Hill and Lydia Begag
    In the summer of 2023, Eduard (“Eddie”) Croitoru, Vice President (VP) of ICL Group (“ICL”) Corporate Initiatives, was reflecting on ICL’s internal ideation program, the Business Innovation for Growth (BIG) Accelerator. When Raviv Zoller became the CEO of ICL in 2018,... View Details
    Keywords: Change Management; Agribusiness; Accounting; Communication; Renewable Energy; Chemicals; Machinery and Machining; Metals and Minerals; Mining; Social Entrepreneurship; Corporate Entrepreneurship; Values and Beliefs; Environmental Sustainability; Natural Resources; Globalization; Information Technology; Collaborative Innovation and Invention; Leadership; Organizational Culture; Personal Development and Career; Talent and Talent Management; Manufacturing Industry; Agriculture and Agribusiness Industry; Chemical Industry; Israel; China; United States
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