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← Page 67 of 3,200 Results →
  • October 2014 (Revised November 2016)
  • Technical Note

Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

By: Elie Ofek
This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details
Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media
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Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
  • December 2009 (Revised June 2010)
  • Case

Ebro Puleva

By: David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua and Mary Louise Shelman
Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed... View Details
Keywords: Mergers and Acquisitions; Financial Crisis; Globalized Firms and Management; Leadership; Growth and Development Strategy; Brands and Branding; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Spain
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Bell, David E., Antonio Garcia de Castro, Rocio Reina Paniagua, and Mary Louise Shelman. "Ebro Puleva." Harvard Business School Case 510-026, December 2009. (Revised June 2010.)
  • January 1999 (Revised March 2001)
  • Case

MindSpring

By: Jeffrey F. Rayport
In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details
Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States
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Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
  • May 2022
  • Case

Byte

By: Boris Groysberg, Katherine Connolly Baden and Julia Kelley
In January 2021, Byte co-founders Scott Cohen and Blake Johnson reflected on how far their Los Angeles-based direct-to-consumer (DTC) orthodontics company had come since launching its clear aligners just a little over two years earlier. Cohen and Johnson were both... View Details
Keywords: Growth; Customer Experience; Customer Focused Organization; Innovation; DTC; Growth Management; Expansion; Entrepreneurship; Customer Focus and Relationships; Innovation and Invention; Growth and Development Strategy; Medical Devices and Supplies Industry; United States
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Groysberg, Boris, Katherine Connolly Baden, and Julia Kelley. "Byte." Harvard Business School Case 422-075, May 2022.
  • June 2024
  • Case

Arete Research on Unity Software

By: Joseph Pacelli and Tonia Labruyere
Richard Kramer had founded Arete Research, an independent financial research provider, in 2000 after a successful career as a sell-side analyst at Goldman Sachs. He reflects on his team's coverage of Unity Software, a U.S.-based mobile games software company, that... View Details
Keywords: Analysis; Initial Public Offering; Analytics and Data Science; Applications and Software; Mobile and Wireless Technology; Valuation; Value Creation; Mergers and Acquisitions; Business Model; Reports; Financial Services Industry; Video Game Industry; United Kingdom; United States
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Pacelli, Joseph, and Tonia Labruyere. "Arete Research on Unity Software." Harvard Business School Case 124-086, June 2024.
  • February 2003 (Revised October 2003)
  • Case

Cable Data Systems

By: Paul W. Marshall and Todd H Thedinga
Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details
Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Media and Broadcasting Industry; Boston
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Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
  • March 1994 (Revised April 1995)
  • Case

EnClean: Malcolm Waddell's Story (A)

By: David J. Collis
Describes, in the words of its cofounder, the history of EnClean, an industrial and environmental services company, from its origins in 1984. The company grew rapidly and diversified into new businesses and new geographies both through acquisition and internally. It... View Details
Keywords: Diversification; Expansion; Restructuring; Corporate Strategy
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Collis, David J. "EnClean: Malcolm Waddell's Story (A)." Harvard Business School Case 794-115, March 1994. (Revised April 1995.)
  • 16 Aug 2016
  • Blog Post

Health Care Club: Summer Spotlight

Tell us about where you’re working this summer. I am at Shire, in their Business Development group located in Lexington, MA (soon moving to Kendall Square). Shire is considered “Big Pharma” which basically means it is one of the larger biopharmaceutical companies in... View Details
Keywords: Health Care
  • June 2006 (Revised April 2007)
  • Case

Howard Schultz: Building Starbucks Community

By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and... View Details
Keywords: Education; Biography; Leadership; Leadership Development; Leadership Style; Growth and Development Strategy; Personal Development and Career
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George, William W., and Andrew N. McLean. "Howard Schultz: Building Starbucks Community." Harvard Business School Case 406-127, June 2006. (Revised April 2007.)
  • January 2014
  • Case

Delhi-Mumbai Industrial Corridor: India's Road to Prosperity?

By: John Macomber and Vidhya Muthuram
The Delhi-Mumbai Industrial Corridor (DMIC) was an ambitious $90 billion infrastructure project covering the 1483-km distance between Delhi and Mumbai. The project would create new industrial townships, high speed freight lines, six-lane expressways, airports, ports... View Details
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Macomber, John, and Vidhya Muthuram. "Delhi-Mumbai Industrial Corridor: India's Road to Prosperity?" Harvard Business School Case 214-077, January 2014.
  • November 1991 (Revised September 1993)
  • Case

Oak Industries Inc.

By: William A. Sahlman and Burton C. Hurlock
Describes Bill Antle's proposed restructuring plans for Oak Industries, a company composed of nine divisions which seem to be experiencing operating difficulties. During the last ten years the company has been involved in a number of acquisitions and divestitures, as... View Details
Keywords: Entrepreneurship; Business or Company Management; Operations; SWOT Analysis; Organizational Structure; Restructuring; Financial Management; Acquisition; Financial Markets
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Sahlman, William A., and Burton C. Hurlock. "Oak Industries Inc." Harvard Business School Case 292-086, November 1991. (Revised September 1993.)
  • December 1992 (Revised March 1993)
  • Case

Mark Miller (A)

Describes the career of Mark Miller, who went into his family's motel business as a young man, took over active management, and grew the enterprise to the point where it is a $25 million in revenue, $30 million equity value business. Focuses on a growth acquisition... View Details
Keywords: Acquisition; Family Business; Decisions; Entrepreneurship; Revenue; Leadership Style; Goals and Objectives; Personal Development and Career
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Roberts, Michael J. "Mark Miller (A)." Harvard Business School Case 393-082, December 1992. (Revised March 1993.)
  • 29 May 2008
  • News

America the Difficult

  • July 2005 (Revised September 2016)
  • Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
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Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
  • October 2023 (Revised May 2024)
  • Case

Thermo Fisher Scientific: Foray into Contract Research

By: Satish Tadikonda, William Marks and Kevin Emancipator
After publicly declaring that they would not enter the contract research organization (CRO) business in 2017, Thermo Fisher purchased Pharmaceutical Product Development (PPD), one of the biggest players in the CRO space, in 2021. Much had changed in the intervening... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Corporate Strategy; Organizational Change and Adaptation; Biotechnology Industry
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Tadikonda, Satish, William Marks, and Kevin Emancipator. "Thermo Fisher Scientific: Foray into Contract Research." Harvard Business School Case 824-073, October 2023. (Revised May 2024.)

    Case: The Allergan Board Under Fire (A)

    In 2014, the Allergan Inc. board of directors received a surprise takeover offer from Valeant Pharmaceuticals in alliance with hedge fund activist Bill Ackman's Pershing Square Capital Management. In the unprecedented arrangement between an acquirer and a hedge... View Details
    • 15 Dec 2011
    • News

    Chasing the New Angel Investors

    • May 2016
    • Case

    AbbVie

    By: Kevin Schulman, Laura Little, Samyukta Mullangi and Stephen Schleicher
    This case focuses on the impact of a novel regulatory pathway, the biosimilars pathway, on the strategy of a major pharmaceutical firm that finds its largest product (60% of revenue) at risk. The case reviews the rationale for the pathway, the emerging biosimilars... View Details
    Keywords: Pharmaceutical Company; M&A Valuation; AbbVie; Health Care; Health Care and Treatment; Pharmaceutical Industry; Health Industry; United States
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    Schulman, Kevin, Laura Little, Samyukta Mullangi, and Stephen Schleicher. "AbbVie." Harvard Business School Case 316-095, May 2016.
    • Article

    Four Ways to Build a Productive Sales Culture

    By: Frank V. Cespedes and Steven Maughan
    This article distinguishes sales efficiency (SE) initiatives (e.g., CRM, training, and KPI dashboards) from sales optimization (SO) decisions (e.g., aligning sales tasks with business strategy, customer selection, and deployment of sales resources across... View Details
    Keywords: Strategy; Sales
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    Cespedes, Frank V., and Steven Maughan. "Four Ways to Build a Productive Sales Culture." Top Sales Magazine (July 14, 2015), 15–17.

      Benjamin C. Esty

      Benjamin Esty is the Roy and Elizabeth Simmons Professor of Business Administration at Harvard Business School. Over the years, he has taught a variety of courses ranging from advanced corporate finance and project finance to competitive strategy and leadership. He... View Details

      Keywords: banking; asset management; investment banking industry; consumer products; shipping; wine; financial services
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