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  • All HBS Web  (7,602)
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  • January 2013
  • Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry
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Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013.
  • 05 Jul 2006
  • Working Paper Summaries

Learning Tradeoffs in Organizations: Measuring Multiple Dimensions of Improvement to Investigate Learning-Curve Heterogeneity

Keywords: by Francesca Gino, Richard M.J. Bohmer, Amy C. Edmondson, Gary P. Pisano & Ann B. Winslow; Health
  • 02 May 2023
  • Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior View Details
  • August 25, 2022
  • Article

Find the Right Pace for Your AI Rollout

By: Rebecca Karp and Aticus Peterson
Implementing AI can introduce disruptive change and disfranchise staff and employees. When members are reluctant to adopt a new technology, they might hesitate to use it, push back against its deployment, or use it in limited capacity — which affects the benefits an... View Details
Keywords: AI and Machine Learning; Technology Adoption; Change Management
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Karp, Rebecca, and Aticus Peterson. "Find the Right Pace for Your AI Rollout." Harvard Business Review Digital Articles (August 25, 2022).
  • July 1988 (Revised May 1995)
  • Case

Du Pont's Artificial Intelligence Implementation Strategy

Describes Du Pont's attempt to follow a "small is beautiful" type approach toward implementing expert systems technology. Intended to illustrate that there is no "one right way" to implement expert systems and that the small systems approach can be a viable strategy... View Details
Keywords: Technology Adoption; Business Strategy
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Sviokla, John J. "Du Pont's Artificial Intelligence Implementation Strategy." Harvard Business School Case 189-036, July 1988. (Revised May 1995.)
  • 31 Mar 2011
  • Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

fact the product of a sharp intellect and dozens of lessons learned over the course of a long career. "He's a street-smart guy, and he has this observational power. He had in mind designing the perfect company, which included the... View Details
Keywords: by Dennis Fisher; Consumer Products
  • 22 Mar 2016
  • News

Harvard Business Review Announces 57th Annual HBR McKinsey Award Winners

  • 20 Feb 2018
  • News

Electronic health records don’t cut administrative costs

  • October 1975 (Revised August 1986)
  • Case

Limited Editions, Inc.

Describes a new venture: production of figurines in limited quantities as works of art and investments. Company guarantees to repurchase at original price. View Details
Keywords: Revenue Recognition; Business Startups; Consumer Products Industry
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Frolin, Dennis P. "Limited Editions, Inc." Harvard Business School Case 176-083, October 1975. (Revised August 1986.)
  • September 2024 (Revised October 2024)
  • Case

Anker Innovations (A)

By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Consumer Products Industry; Consumer Products Industry
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Zhu, Feng, Jiangyong Lu, and Nancy Hua Dai. "Anker Innovations (A)." Harvard Business School Case 625-057, September 2024. (Revised October 2024.)
  • August 1988 (Revised April 1998)
  • Case

IBM 360: Giant as Entrepreneur

By: Joseph L. Bower
Presents the ingredients that went into a major entrepreneurial shift by IBM--investing $5 billion into a new product line that would obsolete any existing computer product line offered by the competition, or by IBM itself. The economic and technical challenges of this... View Details
Keywords: Change Management; Corporate Entrepreneurship; Financial Management; Investment; Organizational Change and Adaptation; Organizational Structure; Problems and Challenges; Competitive Strategy; Information Technology Industry
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Bower, Joseph L. "IBM 360: Giant as Entrepreneur." Harvard Business School Case 389-003, August 1988. (Revised April 1998.)
  • January 1996 (Revised March 1998)
  • Case

Linking Strategy and Innovation: Materials Technology Corporation

By: Clayton M. Christensen
Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time. View Details
Keywords: Technology; Innovation and Invention; Business Strategy; Time Management; Product; Production; Manufacturing Industry; Chemical Industry; Technology Industry; United States
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Christensen, Clayton M. "Linking Strategy and Innovation: Materials Technology Corporation." Harvard Business School Case 696-082, January 1996. (Revised March 1998.)
  • December 1999 (Revised January 2000)
  • Case

Agrochemicals at Ciba-Geigy AG (B)

By: Michael L. Tushman, Wendy Smith and Daniel Radov
Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
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Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (B)." Harvard Business School Case 400-023, December 1999. (Revised January 2000.)
  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Consumer Products Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
  • 28 Nov 2016
  • News

Digital Change: Lessons from the Newspaper Industry

  • 02 Jul 2012
  • News

Respecting employees can boost bottom line

  • November 1999
  • Case

E.I. du Pont de Nemours and Company (B)

DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details
Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry
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West, Jonathan, and Christian G. Kasper. "E.I. du Pont de Nemours and Company (B)." Harvard Business School Case 600-051, November 1999.
  • June 2023
  • Case

Barton Malow: Building From the Top-Down

By: Hise O. Gibson and Alicia Dadlani
In 2023, Detroit-based Barton Malow completed the first high-rise building in the U.S. built from the top-down using LIFTbuild, a patented methodology that aimed to make construction safer and more efficient. By completing building work at ground level and then... View Details
Keywords: Growth and Development Strategy; Innovation and Invention; Construction Industry
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Gibson, Hise O., and Alicia Dadlani. "Barton Malow: Building From the Top-Down." Harvard Business School Case 623-060, June 2023.
  • November 2012 (Revised September 2013)
  • Case

Restructuring at Nova Chemical Corporation (Abridged)

By: Scott P. Mason
Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details
Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry
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Mason, Scott P. "Restructuring at Nova Chemical Corporation (Abridged)." Harvard Business School Case 213-075, November 2012. (Revised September 2013.)
  • November 1997 (Revised July 1999)
  • Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley
Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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Wheelwright, Steven C., and Mikelle Eastley. "Guidant: Cardiac Rhythm Management Business (A)." Harvard Business School Case 698-021, November 1997. (Revised July 1999.)
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