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  • All HBS Web  (7,601)
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  • May 1980
  • Case

Kendall-Vetmat

Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details
Keywords: Decision Making; Product Launch; Product Development
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Reibstein, David J. "Kendall-Vetmat." Harvard Business School Case 580-148, May 1980.
  • 02 May 2023
  • Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

Rodolfo A. Diaz Cabello (MBA 2021) reflects on how his experiences at Harvard Business School supported his path to building new products at Spotify. In October 2022 I joined Spotify as a Senior View Details
  • September 1988 (Revised June 1993)
  • Case

Ring Medical

By: V. Kasturi Rangan
Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details
Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance
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Rangan, V. Kasturi. "Ring Medical." Harvard Business School Case 589-046, September 1988. (Revised June 1993.)
  • 29 Jul 2015
  • News

Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers

    750 Gun Deaths a Year Are Prevented by Waiting Periods, Study Finds

    Waiting periods in 17 states for handgun purchases prevent about 750 gun deaths each year in the United States, new research has found.

    An estimated 910 gun deaths could also be avoided if those policies were adopted... View Details

    • November 2014
    • Article

    Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California

    By: Timothy Simcoe and Michael W. Toffel
    We study how government green procurement policies influence private-sector demand for similar products. Specifically, we measure the impact of municipal policies requiring governments to construct green buildings on private-sector adoption of the U.S. Green Building... View Details
    Keywords: Public Procurement; Green Building; Quality Certification; Environmental Policy; Buildings and Facilities; Environmental Sustainability; Policy; Government and Politics; Green Technology Industry; Public Administration Industry; California
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    Simcoe, Timothy, and Michael W. Toffel. "Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California." Journal of Environmental Economics and Management 68, no. 3 (November 2014): 411–434. (Lead article.)
    • 22 Nov 2023
    • Research & Ideas

    Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

    highly-skilled tasks with and without AI. After establishing a performance baseline, consultants were randomly divided into two groups. The first group would “conceptualize and develop new product ideas,... View Details
    Keywords: by Rachel Layne; Information Technology; Technology
    • March 2018
    • Article

    Hospital Budget Systems are Holding Back Innovation

    By: Robert S. Kaplan, Michael S. Jellinek and Derek A. Haas
    Nearly 800 digital health startups were funded in 2017, an all-time high. Each of the new companies offers the hope of transforming the performance of the U.S. health care system. The audience for such innovation wants to be receptive: A recent American Hospital... View Details
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    Kaplan, Robert S., Michael S. Jellinek, and Derek A. Haas. "Hospital Budget Systems are Holding Back Innovation." Special Issue on HBR Insight Center: Health Care's New Frontier. Harvard Business Review (website) (March 2018).
    • December 1999 (Revised January 2000)
    • Case

    Agrochemicals at Ciba-Geigy AG (B)

    By: Michael L. Tushman, Wendy Smith and Daniel Radov
    Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
    Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
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    Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (B)." Harvard Business School Case 400-023, December 1999. (Revised January 2000.)
    • September 2024 (Revised October 2024)
    • Case

    Anker Innovations (A)

    By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
    An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
    Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Consumer Products Industry; Consumer Products Industry
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    Zhu, Feng, Jiangyong Lu, and Nancy Hua Dai. "Anker Innovations (A)." Harvard Business School Case 625-057, September 2024. (Revised October 2024.)
    • 19 Oct 2021
    • News

    “No-Code” Miracle for Startups

    • February 2018
    • Case

    Vodafone: Managing Advanced Technologies and Artificial Intelligence

    By: William R. Kerr and Emer Moloney
    Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO Vittorio Colao reflected on how he should change the... View Details
    Keywords: Technological Innovation; Management; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Opportunities; Telecommunications Industry
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    Kerr, William R., and Emer Moloney. "Vodafone: Managing Advanced Technologies and Artificial Intelligence." Harvard Business School Case 318-109, February 2018.
    • July 2009 (Revised August 2010)
    • Case

    Radiant Cosmetics: What's in a Pout?

    By: Robert C. Pozen and Mary Ellen Webster Hammond
    In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details
    Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry
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    Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout?" Harvard Business School Case 310-003, July 2009. (Revised August 2010.)
    • September 2022
    • Article

    Experimentation and Start-up Performance: Evidence from A/B Testing

    By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
    Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
    Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
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    Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Start-up Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.
    • November 2012 (Revised September 2013)
    • Case

    Restructuring at Nova Chemical Corporation (Abridged)

    By: Scott P. Mason
    Management of a diversified chemicals company faces two financial decisions: whether to finance a major investment in new production facilities for its rapidly expanding Environmental Products Division, and whether to sell a more slowly growing non-specialty chemicals... View Details
    Keywords: Restructuring; Decision Choices and Conditions; Chemicals; Environmental Sustainability; Corporate Finance; Chemical Industry
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    Mason, Scott P. "Restructuring at Nova Chemical Corporation (Abridged)." Harvard Business School Case 213-075, November 2012. (Revised September 2013.)
    • January 1996 (Revised March 1998)
    • Case

    Linking Strategy and Innovation: Materials Technology Corporation

    By: Clayton M. Christensen
    Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time. View Details
    Keywords: Technology; Innovation and Invention; Business Strategy; Time Management; Product; Production; Manufacturing Industry; Chemical Industry; Technology Industry; United States
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    Christensen, Clayton M. "Linking Strategy and Innovation: Materials Technology Corporation." Harvard Business School Case 696-082, January 1996. (Revised March 1998.)
    • 31 Mar 2011
    • Research & Ideas

    From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

    fact the product of a sharp intellect and dozens of lessons learned over the course of a long career. "He's a street-smart guy, and he has this observational power. He had in mind designing the perfect company, which included the... View Details
    Keywords: by Dennis Fisher; Consumer Products
    • May 1998 (Revised May 1999)
    • Case

    Biopure Corp.

    By: John T. Gourville
    It is early 1998 and Biopure Corp., a small biopharmaceutical firm with no sales revenues in its ten-year history, has just received government approval to release Oxyglobin, a revolutionary new "blood substitute" designed to replace the need for donated animal blood... View Details
    Keywords: Segmentation; Marketing Strategy; Engineering; Budgets and Budgeting; Sales; Transformation; Markets; Debates; Product Launch; Pharmaceutical Industry
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    Gourville, John T. "Biopure Corp." Harvard Business School Case 598-150, May 1998. (Revised May 1999.)
    • November 1999
    • Case

    E.I. du Pont de Nemours and Company (B)

    DuPont must decide whether to launch a new non-GM (genetically modified) soybean that is tolerant to chemical sprays. In the face of rapid introductions of GM products by competitors, DuPont faces the challenge of ensuring the identity preservation of its new product... View Details
    Keywords: Business Model; Customer Value and Value Chain; Genetics; Agriculture and Agribusiness Industry
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    West, Jonathan, and Christian G. Kasper. "E.I. du Pont de Nemours and Company (B)." Harvard Business School Case 600-051, November 1999.
    • February 1986 (Revised November 1989)
    • Case

    Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)

    By: David A. Garvin
    Describes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio... View Details
    Keywords: Factories, Labs, and Plants; Product; Production; Strategy; Restructuring; Geographic Location; Manufacturing Industry; Ohio
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    Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)." Harvard Business School Case 686-088, February 1986. (Revised November 1989.)
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