Publications

SSRN

June 2018
Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel

Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details

Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement

November 1983
Article

On the Problems of Applying Ramsey Pricing to the Railroad Industry with Uncertain Demand Elasticities

By: William B. Tye and Dutch Leonard

Keywords: Problems and Challenges; Price; Risk and Uncertainty; Rail Industry

September 2020
Article

How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information

By: J Yang, Y Li, Goran Calic and Anton Shevchenko

This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details

Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance

Read Now

2024
Working Paper

Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions

By: Caleb Kwon, Ananth Raman and Jorge Tamayo

We investigate whether corporate officers should grant managers discretion to override AI-driven demand forecasts and labor scheduling tools. Analyzing five years of administrative data from a large grocery retailer using such an AI tool, encompassing over 500 stores,... View Details

Keywords: AI and Machine Learning; Forecasting and Prediction; Working Conditions; Performance Productivity

Read Now

April 2007
Case

Leadership Forum: Building Great Careers - Video

By: D. Quinn Mills and Carole Winkler

Leadership: Can I learn it, how do I do it, and how can I use it to advance my career? How is today's world different from the one our teachers entered years ago, and how does that affect me? The two videos on this DVD address these and other questions typically asked... View Details

Keywords: Personal Development and Career; Work-Life Balance; Leadership Development; Talent and Talent Management; Leadership Style; Knowledge Dissemination; Teaching; Executive Education; Decision Choices and Conditions; Management Style; Education Industry

Educators

April 2012
Article

Emotion-induced Engagement in Internet Video Ads

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details

Keywords: Behavior; Online Advertising; Emotions

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

Educators

19 Apr 2021
News

How the Pandemic Revealed the Power of Live Video

14 Jul 2022
Blog Post

Video Perspectives: Tara Basu Trivedi

the devices, and the novel therapies on which the next generation of health care is powered. Read more about Tara here and view other student video profiles here. View Details

14 Oct 2022
Blog Post

Video Perspectives: Rachel H Chung

View Video TRANSCRIPT Rachel H Chung: When I was a kid, adults always asked me what I wanted to be when I grow up. The studious side of me said a doctor. The musical side of me said a pianist. However, over the years I've realized that... View Details

24 Jun 2019
Blog Post

Chloe Ho, MBA 2019: Data-Driven and In Demand

After graduating at the University of Pennsylvania in 2012, Chloe Ho (MBA 2019) began her post-undergrad career in New York working for Morgan Stanley. While there, she served in a strategy and analytics role, working on projects for... View Details

Keywords: Technology

December 1995
Supplement

EnClean: Malcolm Waddell, CEO, Video

By: David J. Collis

Presents Malcolm Waddell in a question-and-answer session (the actual questions do not appear on the tape) with HBS MBA students following a class in which the case is discussed. View Details

Keywords: Diversification; Restructuring; Corporate Strategy; Going Public; Decision Making; Acquisition; Interactive Communication

March 1994
Supplement

Kevin Simpson at Haemonetics, Video

By: Linda A. Hill

Contains excerpts from an interview with Kevin Simpson (HBS 1990) about his decision to join Haemonetics, a medical equipment company, after receiving his MBA. Simpson discusses his experiences on the job during the first three months while he was the assistant to the... View Details

Keywords: Interpersonal Communication; Experience and Expertise; Decisions; Recruitment; Medical Devices and Supplies Industry

March 1991
Supplement

Zenith and High-Definition Television--1990, Video

By: Benjamin Gomes-Casseres and David B. Yoffie

Records a visit by Jerry Pearlman, Zenith CEO, to an MBA classroom. He is shown commenting on Zenith strategy and industrial policy issues and fielding student questions. View Details

Keywords: Management Teams; Business Strategy; Policy; Trade; Competition; Electronics Industry

July 2015
Article

A Behavioral Model of the Popularity and Regulation of Demandable Liabilities

By: Julio J. Rotemberg

Overoptimism regarding one's ability to arrive early in a queue is shown to rationalize deposit contracts in which people can withdraw their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in... View Details

Keywords: Consumer Behavior; Banks and Banking

Web

Video Clips - Creating Emerging Markets

Video Clips This library of video clips enables educators and others to search for relevant interview clips by subject, industry, country, or any combination of all three. Users can also search by name to... View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

explains, the prejudice seems to have a deeper impact on women, whose worth is more often judged by society on their appearance. (This is obvious from matrimonial ads that seek brides who are “fair and... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

2020
Working Paper

Digitization and the Demand for Physical Works: Evidence from the Google Books Project

By: Abhishek Nagaraj and Imke Reimers

The digital era promised to deliver a centralized repository of all pre-existing knowledge through mass digitization. However, concerns about cannibalizing demand for physical works have led publishers and authors to block the realization of this vision. We investigate... View Details

Keywords: Digitization; Copyright; Books