Filter Results:
(4,912)
Show Results For
- All HBS Web
(4,912)
- People (5)
- News (1,113)
- Research (2,909)
- Events (54)
- Multimedia (66)
- Faculty Publications (1,626)
Show Results For
- All HBS Web
(4,912)
- People (5)
- News (1,113)
- Research (2,909)
- Events (54)
- Multimedia (66)
- Faculty Publications (1,626)
- April 1997 (Revised July 2003)
- Case
Viacom, Inc.: Video Supplement
By: Joseph L. Bower, Thomas R. Eisenmann and Sonja Ellingson Hout
Viacom reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on... View Details
Keywords: Acquisition; Cost vs Benefits; Decisions; Entertainment; Competition; Corporate Strategy; Expansion; Entertainment and Recreation Industry
Bower, Joseph L., Thomas R. Eisenmann, and Sonja Ellingson Hout. "Viacom, Inc.: Video Supplement." Harvard Business School Case 397-066, April 1997. (Revised July 2003.)
- September 2020
- Article
How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information
By: J Yang, Y Li, Goran Calic and Anton Shevchenko
This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test... View Details
Keywords: Crowdfunding; Media; Cognition and Thinking; Performance Effectiveness; Entrepreneurial Finance
Yang, J., Y Li, Goran Calic, and Anton Shevchenko. "How Multimedia Shape Crowdfunding Outcomes: The Overshadowing Effect of Images and Videos on Text in Campaign Information." Journal of Business Research 117 (September 2020): 6–18.
- June 2018
- Article
Video Content Marketing: The Making of Clips
By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel
Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details
Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement
Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.
- November 1983
- Article
On the Problems of Applying Ramsey Pricing to the Railroad Industry with Uncertain Demand Elasticities
By: William B. Tye and Dutch Leonard
Tye, William B., and Dutch Leonard. "On the Problems of Applying Ramsey Pricing to the Railroad Industry with Uncertain Demand Elasticities." Transportation Research Part A: General 17, no. 6 (November 1983).
- April 2007
- Case
Leadership Forum: Building Great Careers - Video
By: D. Quinn Mills and Carole Winkler
Leadership: Can I learn it, how do I do it, and how can I use it to advance my career? How is today's world different from the one our teachers entered years ago, and how does that affect me? The two videos on this DVD address these and other questions typically asked... View Details
Keywords: Personal Development and Career; Work-Life Balance; Leadership Development; Talent and Talent Management; Leadership Style; Knowledge Dissemination; Teaching; Executive Education; Decision Choices and Conditions; Management Style; Education Industry
Mills, D. Quinn, and Carole Winkler. "Leadership Forum: Building Great Careers - Video." Harvard Business School Multimedia/Video Case 307-708, April 2007.
- 24 Jun 2019
- Blog Post
Chloe Ho, MBA 2019: Data-Driven and In Demand
After graduating at the University of Pennsylvania in 2012, Chloe Ho (MBA 2019) began her post-undergrad career in New York working for Morgan Stanley. While there, she served in a strategy and analytics role, working on projects for... View Details
Keywords: Technology
- 14 Oct 2022
- Blog Post
Video Perspectives: Rachel H Chung
View Video TRANSCRIPT Rachel H Chung: When I was a kid, adults always asked me what I wanted to be when I grow up. The studious side of me said a doctor. The musical side of me said a pianist. However, over the years I've realized that... View Details
- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
- July 2015
- Article
A Behavioral Model of the Popularity and Regulation of Demandable Liabilities
By: Julio J. Rotemberg
Overoptimism regarding one's ability to arrive early in a queue is shown to rationalize deposit contracts in which people can withdraw their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in... View Details
Rotemberg, Julio J. "A Behavioral Model of the Popularity and Regulation of Demandable Liabilities." American Economic Journal: Macroeconomics 7, no. 3 (July 2015): 123–152.
- August 2020
- Case
Zoom Video Communications: Eric Yuan's Leadership During COVID-19
In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details
Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California
Kominers, Scott Duke, Christopher Stanton, Andy Wu, and George Gonzalez. "Zoom Video Communications: Eric Yuan's Leadership During COVID-19." Harvard Business School Case 821-014, August 2020.
- March 1991
- Supplement
Zenith and High-Definition Television--1990, Video
By: Benjamin Gomes-Casseres and David B. Yoffie
Records a visit by Jerry Pearlman, Zenith CEO, to an MBA classroom. He is shown commenting on Zenith strategy and industrial policy issues and fielding student questions. View Details
Gomes-Casseres, Benjamin, and David B. Yoffie. "Zenith and High-Definition Television--1990, Video." Harvard Business School Video Supplement 891-513, March 1991.
- 2020
- Working Paper
Digitization and the Demand for Physical Works: Evidence from the Google Books Project
By: Abhishek Nagaraj and Imke Reimers
The digital era promised to deliver a centralized repository of all pre-existing knowledge through mass digitization. However, concerns about cannibalizing demand for physical works have led publishers and authors to block the realization of this vision. We investigate... View Details
Nagaraj, Abhishek, and Imke Reimers. "Digitization and the Demand for Physical Works: Evidence from the Google Books Project." Working Paper, June 2020.
- 14 Jul 2022
- Blog Post
Video Perspectives: Tara Basu Trivedi
the devices, and the novel therapies on which the next generation of health care is powered. Read more about Tara here and view other student video profiles here. View Details
- 19 Apr 2021
- News
How the Pandemic Revealed the Power of Live Video
- 18 Feb 2011
- Working Paper Summaries
A Behavioral Model of Demandable Deposits and Its Implications for Financial Regulation
- September 1983
- Supplement
Mitchum, Jones & Templeton: A Commentary and Update on the Securities Industry, Video
Lovelock, Christopher H. "Mitchum, Jones & Templeton: A Commentary and Update on the Securities Industry, Video." Harvard Business School Video Supplement 884-505, September 1983.
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
explains, the prejudice seems to have a deeper impact on women, whose worth is more often judged by society on their appearance. (This is obvious from matrimonial ads that seek brides who are “fair and... View Details
- 29 May 2008
- Other Presentation
Chile's Competitiveness: Facing the Demands of a New Era
Presentation on Competitiveness View Details
Porter, Michael E. "Chile's Competitiveness: Facing the Demands of a New Era." Institute for Strategy and Competitiveness, Santiago, Chile, May 29, 2008.
- Web
Video Clips - Creating Emerging Markets
Video Clips This library of video clips enables educators and others to search for relevant interview clips by subject, industry, country, or any combination of all three. Users can also search by name to... View Details
- November 2013
- Case
Ministry of Supply: Will Professionals Demand Its Performance?
By: Mukti Khaire and Hannah Catzen
Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,... View Details
Khaire, Mukti, and Hannah Catzen. "Ministry of Supply: Will Professionals Demand Its Performance?" Harvard Business School Case 814-042, November 2013.