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    Himabindu Lakkaraju

    Himabindu "Hima" Lakkaraju is an Assistant Professor of Business Administration at Harvard Business School. She is also a faculty affiliate in the Department of Computer Science at Harvard University, the Harvard Data Science Initiative, Center for Research on... View Details

    • July 2003 (Revised December 2003)
    • Case

    Mitchells/Richards

    By: Amy C. Edmondson and Corey B. Hajim
    Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and high-touch customer service. A family-run business, Mitchells has built its success with a customer service strategy know internally as "hugging." The term is... View Details
    Keywords: Information Technology; Expansion; Family Business; Attitudes; Organizational Culture; Luxury; Customer Focus and Relationships; Retail Industry
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    Edmondson, Amy C., and Corey B. Hajim. "Mitchells/Richards." Harvard Business School Case 604-010, July 2003. (Revised December 2003.)
    • May 2008 (Revised December 2010)
    • Case

    Chi Mei Optoelectronics

    By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
    Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
    Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan
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    Shih, Willy C., Chintay Shih, Jyun-Cheng Wang, and Ho Howard Yu. "Chi Mei Optoelectronics." Harvard Business School Case 608-123, May 2008. (Revised December 2010.)
    • 03 May 2023
    • Research & Ideas

    Why Confronting Racism in AI 'Creates a Better Future for All of Us'

    turns out that the people who created the internet, primarily White men, didn’t classify or tag themselves as anything. This means that when you ask the AI system – which uses information up to the year 2020—to show an image of a white... View Details
    Keywords: by Barbara DeLollis

      How AI Could Help Small Businesses

      As technology opens the doors to vast troves of data, opportunities are emerging to create new insights on a small business’s health and prospects. Insights from this data have the potential to resolve two defining issues that have faced lenders and borrowers in... View Details
      • 2018
      • Book

      Driving Digital Strategy: A Guide to Reimagining Your Business

      By: Sunil Gupta
      Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details
      Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy
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      Gupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your Business. Boston: Harvard Business Review Press, 2018.
      • Article

      Copyright Infringement in the Market for Digital Images

      By: Hong Luo and Julie Holland Mortimer
      Digital technologies for sharing creative goods create new opportunities for copyright infringement and challenge established enforcement methods. We establish several important facts about the nature of copyright infringement and efforts to settle past infringing use... View Details
      Keywords: Information Technology; Creativity; Copyright
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      Luo, Hong, and Julie Holland Mortimer. "Copyright Infringement in the Market for Digital Images." American Economic Review: Papers and Proceedings 106, no. 5 (May 2016): 140–145.
      • 2011
      • Working Paper

      Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization

      By: Adam M. Kleinbaum, Toby E. Stuart and Michael L. Tushman
      Homophily in social relations is widely documented. We know that homophily results from both individual preferences and uneven opportunities for interaction, but how these two mechanisms interact in formal organizations is not well understood. We argue that... View Details
      Keywords: Interactive Communication; Analytics and Data Science; Organizational Structure; Partners and Partnerships; Behavior; Internet and the Web; Theory; Information Technology Industry
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      Kleinbaum, Adam M., Toby E. Stuart, and Michael L. Tushman. "Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization." Harvard Business School Working Paper, No. 12-050, December 2011.
      • May 2015 (Revised September 2015)
      • Case

      Philips Healthcare: Marketing the HealthSuite Digital Platform

      By: John A. Quelch and Margaret L. Rodriguez
      In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details
      Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States
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      Quelch, John A., and Margaret L. Rodriguez. "Philips Healthcare: Marketing the HealthSuite Digital Platform." Harvard Business School Case 515-052, May 2015. (Revised September 2015.)
      • Research Summary

      Using IT to Leverage Human Resources in Services

      Discussion of the Internet and IT to date concentrates on how they will replace, rather than support, human service providers. While this approach is appropriate for a few firms, it is inadequate for many. The Internet and other information technology... View Details

      • 17 Jun 2014
      • First Look

      First Look: June 17

      technological revolution. The Information Superhighway could reinvent the highway-and airways, railroads, vehicles, and more-by making aspects of the system "smarter" and more connected,... View Details
      Keywords: Sean Silverthorne
      • April 2023 (Revised February 2024)
      • Case

      AI Wars

      By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
      In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
      Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
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      Wu, Andy, Matt Higgins, Miaomiao Zhang, and Hang Jiang. "AI Wars." Harvard Business School Case 723-434, April 2023. (Revised February 2024.)
      • March 2019
      • Case

      DayTwo: Going to Market with Gut Microbiome

      By: Ayelet Israeli and David Lane
      DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details
      Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B2C; B2B Vs. B2C; Health & Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; "USA,"; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Israel; United States
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      Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
      • December 2011 (Revised January 2015)
      • Background Note

      The Product Manager

      By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
      Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details
      Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship
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      Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
      • June 2004 (Revised July 2005)
      • Case

      Procter & Gamble: Global Business Services

      By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager
      Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,... View Details
      Keywords: Business Units; Change Management; Decision Making; Globalized Firms and Management; Job Cuts and Outsourcing; Organizational Design
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      DeLong, Thomas J., Warren Brackin, Alex Cabanas, Phil Shellhammer, and David L. Ager. "Procter & Gamble: Global Business Services." Harvard Business School Case 404-124, June 2004. (Revised July 2005.)
      • June 2011 (Revised June 2011)
      • Case

      Calit2: A UC San Diego, UC Irvine Partnership

      By: Linda A. Hill and Alison Berkley Wagonfeld
      Larry Smarr, the founding director of the California Institute for Telecommunications and Information Technology (Calit2), reflects on the Institute's past 10 years of successes and challenges. In 2010, more than 700 university scientists, artists, engineers, and... View Details
      Keywords: Success; Problems and Challenges; Innovation and Invention; Projects; Leadership; Innovation Leadership; Partners and Partnerships; Information Technology Industry; Information Technology Industry; California
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      Hill, Linda A., and Alison Berkley Wagonfeld. "Calit2: A UC San Diego, UC Irvine Partnership." Harvard Business School Case 411-105, June 2011. (Revised June 2011.)
      • 2012
      • Chapter

      Sustainable Cities: Oxymoron or the Shape of the Future?

      By: Robert G. Eccles, Annissa Alusi, Amy C. Edmondson and Tiona Zuzul
      Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
      Keywords: Environmental Sustainability; City; Urban Development; Infrastructure; Housing; Urban Scope; Business Ventures; Business Model; Green Technology Industry
      Citation
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      Eccles, Robert G., Annissa Alusi, Amy C. Edmondson, and Tiona Zuzul. "Sustainable Cities: Oxymoron or the Shape of the Future?" Chap. 18 in Infrastructure Sustainability and Design, edited by Spiro Pollalis, Andreas Georgoulias, Stephen Ramos, and Daniel Schodek, 247–265. New York: Routledge, 2012.
      • 2021
      • Article

      Consumer Disclosure

      By: Tami Kim, Kate Barasz and Leslie John
      As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer... View Details
      Keywords: Disclosure; Passive Disclosure; Information; Internet and the Web; Consumer Behavior; Situation or Environment
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      Kim, Tami, Kate Barasz, and Leslie John. "Consumer Disclosure." Consumer Psychology Review 4 (2021): 59–69.
      • May 2015
      • Case

      Transforming Alkermes into a Global Biopharmaceutical Company

      By: C. Fritz Foley and Nicholas Haas
      In the summer of 2011, Jim Frates, CFO of Alkermes faced choices about how to finance the acquisition of Dublin, Ireland-based Elan Drug Technologies (EDT)—a deal that was expected to close in the fall. The case describes the history of Alkermes, provides information... View Details
      Keywords: Financing; Debt; Merger; CFO; Financial Management; Biotechnology Industry; Pharmaceutical Industry; United States; Europe
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      Foley, C. Fritz, and Nicholas Haas. "Transforming Alkermes into a Global Biopharmaceutical Company." Harvard Business School Case 215-079, May 2015.
      • January 2004 (Revised July 2007)
      • Case

      Lumen and Absorb Teams at Crutchfield Chemical Engineering, The

      By: Teresa M. Amabile and Elizabeth Schatzel
      Large discrepancies have developed between two elite technology development teams at Crutchfield Chemical Engineering in terms of motivation and creativity. To investigate, Paul Burke, director of corporate technology development, commissioned a study of the day-by-day... View Details
      Keywords: Leadership; Managerial Roles; Projects; Groups and Teams; Behavior; Creativity; Motivation and Incentives
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      Amabile, Teresa M., and Elizabeth Schatzel. "Lumen and Absorb Teams at Crutchfield Chemical Engineering, The." Harvard Business School Case 804-118, January 2004. (Revised July 2007.)
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