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All HBS Web
(8,850)
- Faculty Publications (2,561)
- December 2015 (Revised May 2016)
- Case
Jibo: A Social Robot for the Home
By: Jeffrey J. Bussgang and Christine Snively
In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On...
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Keywords:
Business Development;
Entrepreneurship;
Applications and Software;
Information Infrastructure;
Business Startups;
Technology Industry
Bussgang, Jeffrey J., and Christine Snively. "Jibo: A Social Robot for the Home." Harvard Business School Case 816-003, December 2015. (Revised May 2016.)
- December 2015 (Revised January 2017)
- Supplement
P&G Canada: Old Company, New Tricks (B)
By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall
This is the (B) case supplement to "P&G Canada: Old Company, New Tricks." It details the outcome of the drastic reduction in office space from eight floors to three floors.
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Keywords:
Organizations;
Organizational Change and Adaptation;
Leading Change;
Human Resources;
Change Management;
Transition;
Consumer Products Industry;
Canada
Hall, Brian J., Tiffany Y. Chang, and Theresa Morin Hall. "P&G Canada: Old Company, New Tricks (B)." Harvard Business School Supplement 916-024, December 2015. (Revised January 2017.)
- November 2015 (Revised August 2016)
- Case
Unilever's New Global Strategy: Competing through Sustainability
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the...
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Keywords:
Globalized Firms and Management;
Corporate Social Responsibility and Impact;
Competitive Strategy;
Environmental Sustainability;
Consumer Products Industry
Bartlett, Christopher A. "Unilever's New Global Strategy: Competing through Sustainability." Harvard Business School Case 916-414, November 2015. (Revised August 2016.)
- November 2015 (Revised February 2016)
- Case
Allianz Turkey: Focus on the Customer (A)
By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost...
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Keywords:
Service Excellence;
Customer Experience;
Customer Service;
Emerging Market;
Customer Focus;
Net Promoter Score;
Customer Relationship Management;
Competition;
Leading Change;
Service Operations;
Emerging Markets;
Customer Satisfaction;
Insurance Industry;
Turkey
Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (A)." Harvard Business School Case 316-093, November 2015. (Revised February 2016.)
- November 2015 (Revised February 2016)
- Supplement
Allianz Turkey: Focus on the Customer (B)
By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost...
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Keywords:
Service Excellence;
Customer Experience;
Customer Service;
Emerging Market;
Customer Focus;
Net Promoter Score;
Customer Relationship Management;
Competition;
Leading Change;
Service Operations;
Emerging Markets;
Customer Satisfaction;
Insurance Industry;
Turkey
Sasser, W. Earl, and Gamze Yucaoglu. "Allianz Turkey: Focus on the Customer (B)." Harvard Business School Supplement 316-094, November 2015. (Revised February 2016.)
- 2015
- Chapter
Consuming Brands
By: Jill Avery and Anat Keinan
Traditional definitions of branding often underestimate the value a brand has for infusing a choice situation with meaning. This chapter explores how people consume brands and presents three perspectives on the meaning of brands that have diverse theoretical roots in...
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Avery, Jill, and Anat Keinan. "Consuming Brands." Chap. 8 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
- 2015
- Book
The Cambridge Handbook of Consumer Psychology
By: Michael I. Norton, Derek D. Rucker and Cait Lamberton
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer...
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Norton, Michael I., Derek D. Rucker and Cait Lamberton, eds. The Cambridge Handbook of Consumer Psychology. New York: Cambridge University Press, 2015.
- 2015
- Chapter
The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory
By: Leslie K. John
John, Leslie K. "The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory." In The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
- November 2015 (Revised January 2017)
- Case
Uber: Changing the Way the World Moves
By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight...
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Keywords:
Service;
Innovation;
Pricing;
Customer Loyalty;
Uber;
Taxi;
Sharing Economy;
On-demand Economy;
Marketing;
Operations;
Strategy;
Disruption;
Customer Satisfaction;
Transportation;
Consumer Behavior
Moon, Youngme. "Uber: Changing the Way the World Moves." Harvard Business School Case 316-101, November 2015. (Revised January 2017.)
- October 2015 (Revised February 2016)
- Teaching Note
Comcast Corporation
In March 2015, Richard Plepler, the CEO of Home Box Office (HBO) announced the company's new 'over the top,' or OTT service, HBO Now, that consumers could stream online for a monthly fee of $14.99 without paying for a cable subscription. Soon, CBS followed and...
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- October 2015 (Revised January 2017)
- Case
P&G Canada: Old Company, New Tricks
By: Brian J. Hall, Tiffany Y. Chang and Theresa Morin Hall
P&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, president of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction...
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Keywords:
Organizations;
Organizational Change and Adaptation;
Leading Change;
Human Resources;
Change Management;
Transition;
Consumer Products Industry;
Canada
Hall, Brian J., Tiffany Y. Chang, and Theresa Morin Hall. "P&G Canada: Old Company, New Tricks." Harvard Business School Case 916-019, October 2015. (Revised January 2017.)
- October 2015 (Revised February 2020)
- Teaching Note
Trouble at Tessei
By: Ethan Bernstein and Ryan Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the...
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Keywords:
Service Management;
Employee Engagement;
Employee Motivation;
Leadership And Managing People;
Quality Improvement;
Efficiency;
Japan;
Operational Transparency;
Employee Coordination;
Transparency;
Leadership;
Service Delivery;
Service Operations;
Employees;
Quality;
Transportation Industry;
Japan
- October 2015 (Revised September 2016)
- Case
Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company
By: Benjamin C. Esty and Nancy Hua Dai
Ian Lee, Whirlpool's VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's...
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Keywords:
Mergers & Acquisitions;
Regulation;
Cross-border Investment;
Brand Names;
State-owned Enterprise (SOE);
Appliances;
White Goods;
Consumer Durables;
Negotiation;
Valuation;
Mergers and Acquisitions;
State Ownership;
Foreign Direct Investment;
Brands and Branding;
Consumer Products Industry;
China
Esty, Benjamin C., and Nancy Hua Dai. "Whirlpool Corp.: Structuring the Deal to Acquire Hefei Rongshida Sanyo Electric Company." Harvard Business School Case 216-019, October 2015. (Revised September 2016.)
- October 2015
- Teaching Note
Molycorp: Financing the Production of Rare Earth Minerals (A)
By: Benjamin C. Esty and E. Scott Mayfield
Molycorp, the western hemisphere's only producer of rare earth minerals, was in the middle of a $1 billion capital expenditure project in its effort to become a vertically integrated supplier of rare earth minerals, oxides, and metals. Yet it had just reported lower...
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Keywords:
Convertible Debt;
Uncertainty;
Competition;
Startup;
China;
Supply & Demand;
Growth;
Rare Earth Minerals;
Discounted Cash Flows;
Mining;
Payoff Diagrams;
Option Pricing;
Capital Budgeting;
Capital Structure;
Cash Flow;
Financial Strategy;
Market Entry and Exit;
Vertical Integration;
Valuation;
Metals and Minerals;
Mining Industry;
Industrial Products Industry;
Canada;
California
- October 2015
- Teaching Note
Clef Company: Turnover
Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among...
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- Article
Behavioral Hazard in Health Insurance
By: Katherine Baicker, Sendhil Mullainathan and Joshua Schwartzstein
A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample...
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Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein. "Behavioral Hazard in Health Insurance." Quarterly Journal of Economics 130, no. 4 (November 2015): 1623–1667. (Online Appendix.)
- Article
Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry
By: Antonio Moreno and Christian Terwiesch
We use a detailed data set from the U.S. auto industry spanning from 2002 to 2009 and a variety of econometric methods to characterize the relationship between the availability of production mix flexibility and firms’ use of responsive pricing. We find that production...
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Keywords:
Empirical Operations Management;
Flexibility;
Pricing;
Automotive Industry;
Production;
Price;
Management;
Analysis;
Auto Industry;
United States
Moreno, Antonio, and Christian Terwiesch. "Pricing and Production Flexibility: An Empirical Analysis of the U.S. Automotive Industry." Manufacturing & Service Operations Management 17, no. 4 (Fall 2015): 428–444.
- 2015
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from...
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Keywords:
Wisdom Of Crowds;
Demand Forecasting;
Price Forecasting;
Forecasting and Prediction;
Social and Collaborative Networks;
Size;
Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, October 2015.
- September 2015 (Revised March 2017)
- Technical Note
FIELD Global Immersion: Developing Customer Empathy
By: Jill Avery
The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of...
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- September 2015 (Revised March 2016)
- Case
Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs
By: Shikhar Ghosh, Joseph Fuller and Michael Roberts
The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business...
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Keywords:
Business Units;
Business or Company Management;
Applications and Software;
Accounting;
Product Development;
Financial Services Industry
Ghosh, Shikhar, Joseph Fuller, and Michael Roberts. "Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs." Harvard Business School Case 816-048, September 2015. (Revised March 2016.)