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  • All HBS Web  (5,121)
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  • April 2012
  • Article

Emotion-induced Engagement in Internet Video Ads

By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details
Keywords: Behavior; Online Advertising; Emotions
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
  • August 2020
  • Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez
In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details
Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California
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Kominers, Scott Duke, Christopher Stanton, Andy Wu, and George Gonzalez. "Zoom Video Communications: Eric Yuan's Leadership During COVID-19." Harvard Business School Case 821-014, August 2020.
  • April 2007
  • Case

Leadership Forum: Building Great Careers - Video

By: D. Quinn Mills and Carole Winkler
Leadership: Can I learn it, how do I do it, and how can I use it to advance my career? How is today's world different from the one our teachers entered years ago, and how does that affect me? The two videos on this DVD address these and other questions typically asked... View Details
Keywords: Personal Development and Career; Work-Life Balance; Leadership Development; Talent and Talent Management; Leadership Style; Knowledge Dissemination; Teaching; Executive Education; Decision Choices and Conditions; Management Style; Education Industry
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Mills, D. Quinn, and Carole Winkler. "Leadership Forum: Building Great Careers - Video." Harvard Business School Multimedia/Video Case 307-708, April 2007.
  • July 2015
  • Article

A Behavioral Model of the Popularity and Regulation of Demandable Liabilities

By: Julio J. Rotemberg
Overoptimism regarding one's ability to arrive early in a queue is shown to rationalize deposit contracts in which people can withdraw their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in... View Details
Keywords: Consumer Behavior; Banks and Banking
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Rotemberg, Julio J. "A Behavioral Model of the Popularity and Regulation of Demandable Liabilities." American Economic Journal: Macroeconomics 7, no. 3 (July 2015): 123–152.
  • December 1995
  • Supplement

EnClean: Malcolm Waddell, CEO, Video

By: David J. Collis
Presents Malcolm Waddell in a question-and-answer session (the actual questions do not appear on the tape) with HBS MBA students following a class in which the case is discussed. View Details
Keywords: Diversification; Restructuring; Corporate Strategy; Going Public; Decision Making; Acquisition; Interactive Communication
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Collis, David J. "EnClean: Malcolm Waddell, CEO, Video." Harvard Business School Video Supplement 796-508, December 1995.
  • November 2013
  • Case

Ministry of Supply: Will Professionals Demand Its Performance?

By: Mukti Khaire and Hannah Catzen
Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,... View Details
Keywords: Fashion And Creative Industries; Entrepreneurship; Fashion Industry
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Khaire, Mukti, and Hannah Catzen. "Ministry of Supply: Will Professionals Demand Its Performance?" Harvard Business School Case 814-042, November 2013.
  • 26 May 2010
  • Working Paper Summaries

Unraveling Results from Comparable Demand and Supply: An Experimental Investigation

Keywords: by Muriel Niederle, Alvin E. Roth & M. Utku Unver
  • March 1991
  • Supplement

Zenith and High-Definition Television--1990, Video

By: Benjamin Gomes-Casseres and David B. Yoffie
Records a visit by Jerry Pearlman, Zenith CEO, to an MBA classroom. He is shown commenting on Zenith strategy and industrial policy issues and fielding student questions. View Details
Keywords: Management Teams; Business Strategy; Policy; Trade; Competition; Electronics Industry
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Gomes-Casseres, Benjamin, and David B. Yoffie. "Zenith and High-Definition Television--1990, Video." Harvard Business School Video Supplement 891-513, March 1991.
  • 25 Jan 2017
  • HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

explains, the prejudice seems to have a deeper impact on women, whose worth is more often judged by society on their appearance. (This is obvious from matrimonial ads that seek brides who are “fair and... View Details
Keywords: by Dina Gerdeman; Beauty & Cosmetics
  • 2020
  • Working Paper

Digitization and the Demand for Physical Works: Evidence from the Google Books Project

By: Abhishek Nagaraj and Imke Reimers
The digital era promised to deliver a centralized repository of all pre-existing knowledge through mass digitization. However, concerns about cannibalizing demand for physical works have led publishers and authors to block the realization of this vision. We investigate... View Details
Keywords: Digitization; Copyright; Books
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Nagaraj, Abhishek, and Imke Reimers. "Digitization and the Demand for Physical Works: Evidence from the Google Books Project." Working Paper, June 2020.
  • 18 Feb 2011
  • Working Paper Summaries

A Behavioral Model of Demandable Deposits and Its Implications for Financial Regulation

Keywords: by Julio J. Rotemberg; Financial Services
  • September 1983
  • Supplement

Mitchum, Jones & Templeton: A Commentary and Update on the Securities Industry, Video

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Lovelock, Christopher H. "Mitchum, Jones & Templeton: A Commentary and Update on the Securities Industry, Video." Harvard Business School Video Supplement 884-505, September 1983.
  • 29 May 2008
  • Other Presentation

Chile's Competitiveness: Facing the Demands of a New Era

By: Michael E. Porter
Presentation on Competitiveness View Details
Keywords: Economics; Chile
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Porter, Michael E. "Chile's Competitiveness: Facing the Demands of a New Era." Institute for Strategy and Competitiveness, Santiago, Chile, May 29, 2008.
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

and gaming companies “Video games provide an amazing sandbox to study consumer behavior on digital platforms, as well as the effects of product and platform design on this behavior,” says Simonov. “While the... View Details
Keywords: by Scott Van Voorhis; Video Game; Video Game
  • March 1994
  • Supplement

Kevin Simpson at Haemonetics, Video

By: Linda A. Hill
Contains excerpts from an interview with Kevin Simpson (HBS 1990) about his decision to join Haemonetics, a medical equipment company, after receiving his MBA. Simpson discusses his experiences on the job during the first three months while he was the assistant to the... View Details
Keywords: Interpersonal Communication; Experience and Expertise; Decisions; Recruitment; Medical Devices and Supplies Industry
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Hill, Linda A. "Kevin Simpson at Haemonetics, Video." Harvard Business School Video Supplement 494-516, March 1994.
  • 15 May 2009
  • Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services
  • 03 Oct 2016
  • Working Paper Summaries

Executive Development Programs Enter the Digital Vortex: I. Disrupting the Demand Landscape

Keywords: by Mihnea Moldoveanu and Das Narayandas; Education
  • April–May 2024
  • Article

Gone with the Big Data: Institutional Lender Demand for Private Information

By: Jung Koo Kang
I explore whether big-data sources can crowd out the value of private information acquired through lending relationships. Institutional lenders have been shown to exploit their access to borrowers’ private information by trading on it in financial markets. As a shock... View Details
Keywords: Analytics and Data Science; Borrowing and Debt; Financial Markets; Value; Knowledge Dissemination; Financing and Loans
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Kang, Jung Koo. "Gone with the Big Data: Institutional Lender Demand for Private Information." Art. 101663. Journal of Accounting & Economics 77, nos. 2-3 (April–May 2024).
  • 17 Mar 2021
  • Working Paper Summaries

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

Keywords: by Patrick J. Ferguson and Karim R. Lakhani
  • February 2023
  • Article

Increasing the Demand for Workers with a Criminal Record

By: Zoë Cullen, Will Dobbie and Mitchell Hoffman
State and local policies increasingly restrict employers’ access to criminal records, but without addressing the underlying reasons that employers may conduct criminal background checks. Employers may thus still want to ask about a job applicant’s criminal record... View Details
Keywords: Criminal Record; Hiring; Background Checks; Recruitment; Insurance
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Cullen, Zoë, Will Dobbie, and Mitchell Hoffman. "Increasing the Demand for Workers with a Criminal Record." Quarterly Journal of Economics 138, no. 1 (February 2023): 103–150.
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