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    Paul W. Marshall

    MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

    Keywords: aerospace; banking; brokerage; computer; consulting; defense; management consulting; manufacturing; metals; professional services; retail financial services; retailing; steel
    • February 2024
    • Case

    Continuity & Change at Boston Consulting Group

    By: David G. Fubini, Suraj Srinivasan and David Lane
    As the new CEO of Boston Consulting Group (BCG) since autumn 2021, Christoph Schweizer had big shoes to fill—his predecessor, Rich Lesser, had tripled the partnership’s total revenues and created digital initiatives that contributed 40+% of 2021 revenues, more than... View Details
    Keywords: Business Organization; Change Management; Talent and Talent Management; Governance; AI and Machine Learning; Environmental Sustainability; Leading Change; Risk Management; Organizational Culture; Partners and Partnerships; Revenue; Growth and Development Strategy; Management Succession; Consulting Industry
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    • January 2006 (Revised April 2007)
    • Case

    General Electric Healthcare, 2006

    By: Tarun Khanna and Elizabeth Raabe
    In January 2006, Joe Hogan, head of General Electric (GE) Healthcare Technologies, prepared to step into William Castell's shoes as CEO of GE Healthcare, the world's leading manufacturer of diagnostic imaging equipment. In 2004, former CEO Jeff Immelt acquired Amersham... View Details
    Keywords: Corporate Entrepreneurship; Cost vs Benefits; Growth and Development Strategy; Mergers and Acquisitions; Machinery and Machining; Global Range; Multinational Firms and Management; Product Design; Technological Innovation; Expansion; Value Creation; Business Subsidiaries; Health Industry; Medical Devices and Supplies Industry
    Related
    • June 2002
    • Case

    Vans: Skating on Air

    By: Youngme E. Moon and David Kiron
    Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
    Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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    • November 1991
    • Case

    Magic Johnson: Endorsements ""After""...?

    By: Stephen A. Greyser
    On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details
    Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry
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    • June 2023
    • Simulation

    Artea Dashboard and Targeting Policy Evaluation

    By: Ayelet Israeli and Eva Ascarza
    Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
    Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
    Related
    • January 2013 (Revised August 2013)
    • Case

    First Solar: CFRA's Accounting Quality Concerns

    By: Suraj Srinivasan and Ian McKown Cornell
    The case relates to accounting quality analysis conducted by the leading research firm Center for Financial Research and Analysis (CFRA) on companies in the solar industry with a focus on First Solar Inc. In 2009, CFRA was concerned that First Solar, like much of the... View Details
    Keywords: Accounting; Accounting Quality; Financial Accounting; Financial Statement Analysis; Accounting Fraud; Accounting Red Flags; Accounting Scandal; Risk and Uncertainty; Quality; Earnings Management; Valuation; Crime and Corruption; Financial Statements; Energy Sources; Green Technology Industry; Accounting Industry; Energy Industry
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    • April 2019 (Revised February 2025)
    • Case

    Wendell Weeks at Corning Inc.: Extending a History of Life-Changing Innovations (A)

    By: Ryan Raffaelli, David G. Fubini and Aldo Sesia
    This case examines the leadership challenges associated with maintaining a culture of innovation in established organizations. It asks students to step into the shoes of a leader faced with making several tough decisions about when to invest (or to stop investing) in... View Details
    Keywords: Innovation and Invention; Organizational Culture; Innovation Leadership; History; Technological Innovation; Investment; Decision Making
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    • March 2013
    • Case

    NovaStar Financial: A Short Seller's Battle

    By: Suraj Srinivasan and Amy Kaser
    The NovaStar case describes the challenges faced by short seller Marc Cohodes of hedge fund Rocker Partners as he tried to expose what he thought was widespread fraud in mortgage lender NovaStar Financial. The case is set in the time period from 2001 to 2007 and tracks... View Details
    Keywords: Short Selling; Financial Accounting; Financial Analysis; Financial Analysts; Valuation; Business Analysis; Financial Statement Analysis; Financial Statements; Securitization; Securities Analysis; Fraud; Accounting Quality; Accounting Red Flags; Accounting Restatements; Hedge Fund; Hedge Funds; Accounting Scandal; Accounting Fraud; Financial Crisis; Financial Intermediaries; Financial Firms; Corporate Accountability; Subprime Lending; Mortgage Lending; Accounting; Accrual Accounting; Fair Value Accounting; Governance; Governance Compliance; Corporate Governance; Governance Controls; Financial Services Industry; United States; California
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      F. Warren McFarlan

      Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

      Keywords: communications; computer; e-commerce industry; health care; information; information technology industry; nonprofit industry
      • March 2009 (Revised August 2010)
      • Case

      The Posse Foundation: Implementing a Growth Strategy

      The Posse Foundation selected high-potential, non-traditional students to attend selective colleges as part of a group of 10 from the same city. The organization had developed an ambitious growth plan, but because it focused on the most selective colleges, the pool of... View Details
      Keywords: Diversity; Higher Education; Social Entrepreneurship; Growth and Development Strategy; Corporate Social Responsibility and Impact; Personal Development and Career; Partners and Partnerships; Nonprofit Organizations; Education Industry
      Related
      • Web

      Faculty & Research

      the shoes of a leader faced with a real-world management issue and challenges them to propose and justify a resolution. Today, HBS remains an authority on teaching by the case method . The School is also the world’s leading case-writing... View Details
      • 28 May 2013
      • First Look

      First Look: May 28

      its accounting practices with a focus on the key risks and opportunities facing the company. The case requires students to put themselves in the shoes of Marc Cohodes to understand the business model and accounting numbers and to identify... View Details
      Keywords: Sean Silverthorne
      • 29 Sep 2015
      • First Look

      September 29, 2015

      2015 Princeton University Press How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network By: Greenstein, Shane Abstract—In less than a decade, the Internet went from being a series of loosely connected networks used by universities... View Details
      Keywords: Sean Silverthorne
      • 10 Nov 2009
      • First Look

      First Look: Nov. 10

        Working PapersPlatform Envelopment (revised) Authors:Thomas Eisenmann, Geoffrey Parker, and Marshall Van Alstyne Abstract Due to network effects and switching costs, platform providers often become entrenched. To enter established markets, aspiring providers of new... View Details
      Keywords: Martha Lagace
      • 03 Mar 2015
      • First Look

      First Look: March 3

      Ferragni, a globe-trotting founder of the world's most popular fashion blog "The Blonde Salad," had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni Collection." A year... View Details
      Keywords: Sean Silverthorne
      • 13 Apr 2011
      • Working Paper Summaries

      The ‘IKEA Effect’: When Labor Leads to Love

      Keywords: by Michael I. Norton, Daniel Mochon & Dan Ariely; Consumer Products
      • 22 Nov 2023
      • Research & Ideas

      Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

      each answer, McFowland notes. Where AI excels: Design a shoe The first half of the consultants tackled a series of 18 tasks selected to exist “inside the frontier” of what ChatGPT can do well. They were asked to imagine that they worked... View Details
      Keywords: by Rachel Layne; Information Technology; Technology
      • Teaching Interest

      Contemporary Developing Countries: Entrepreneurial Solutions to Intractable Problems

      By: Tarun Khanna

      What problems do developing countries face, and how can individuals contribute to solutions rather than awaiting the largesse of the state or other actors? Intractable problems – such as lack of access to education and healthcare, forced reliance on contaminated... View Details

      • Web

      Great American Business Leaders of the 20th Century - Leadership

      1988–Present Henry S. Wingate International Nickel Corporation, 1954–1960 Sidney W. Winslow, Jr. United Shoe Machinery Company, 1927–1939 Sidney W. Winslow United Shoe Machinery Company, 1899–1917 Paul B.... View Details