Publications

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details

Keywords: by George Riedel

07 Sep 2020
Research & Ideas

How to Help Small Businesses Survive COVID's Next Phase

small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog... View Details

Keywords: by Danielle Kost; Food & Beverage; Service

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

which English is spreading is unprecedented and staggering” A: Lingua francas have existed for centuries. English has become the global business language mostly in the last 30 years. Linguists believe it's the fastest spreading language... View Details

Keywords: Re: Tsedal Neeley

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

stimulative enough—and they were worried about their reelection prospects. Now you've got a world capital market that is acutely sensitive about what the Fed does. One thing underreported in the media is that when the Fed flooded the US... View Details

Keywords: by Jim Aisner

fall 2001
Article

News Is Strategic in the Newspaper Business

By: Joseph L. Bower

Keywords: Strategy; Media; Media and Broadcasting Industry

Find at Harvard

September 2014
Case

Havas: Change Faster

By: Karim R. Lakhani and Michael L. Tushman

As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details

Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry

February 2021 (Revised February 2021)
Case

World of Dreams Entertainment Group: Building a Resilient Business

By: Lynda M. Applegate, Sarah Endline and Michael Norris

In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a... View Details

Keywords: Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

12 Dec 2016
HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that... View Details

Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation

February 2016 (Revised June 2016)
Case

The Maggi Noodle Safety Crisis in India (A)

By: Karthik Ramanna and Radhika Kak

The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles—citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe.... View Details

Keywords: Multinationals; Regulation; Customer Relations; Business And Government; Crisis Management; Leadership; Multinational Firms and Management; Globalization; Governing Rules, Regulations, and Reforms; Safety; Customer Relationship Management; Business and Government Relations; India; Europe; Switzerland

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

questions come up and new questions about the evolving landscape come up,” he says, “we’re hoping to keep asking in rapid fire questions to small business owners to help guide the policy and managerial discussions.” About the Author... View Details

Keywords: by Kristen Senz; Financial Services

September 2003 (Revised June 2005)
Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick

Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details

Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation