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29 Feb 2016
News

Bigbelly's Big Bet On the Digital Trash Can

August 2016
Supplement

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details

Keywords: Management Succession; Communication Strategy; Technology Industry

October 2012
Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

February 2007 (Revised August 2007)
Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

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February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

December 2011
Article

Data Impediments to Empirical Work on Health Insurance Markets

By: Leemore S. Dafny, David Dranove, Frank Limbrock and Fiona Scott Morton

We compare four datasets that researchers might use to study competition in the health insurance industry. We show that the two datasets most commonly used to estimate market concentration differ considerably from each other (both in levels and in changes over time),... View Details

Keywords: Competition; Analytics and Data Science; Market Participation; Insurance Industry

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May 8, 2020
Article

Which Covid-19 Data Can You Trust?

By: Satchit Balsari, Caroline Buckee and Tarun Khanna

The COVID-19 pandemic has produced a tidal wave of data, but how much of it is any good? And as a layperson, how can you sort the good from the bad? The authors suggest a few strategies for dividing the useful data from the misleading: Beware of data that’s too broad... View Details

Keywords: COVID-19 Pandemic; Health Pandemics; Analytics and Data Science

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February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; North Africa; South Africa; Asia; South America

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California; Sunnyvale; Russia

January 2014
Case

Social Strategy at Cisco Systems

By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith

In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details

Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry

June 2019
Case

ClearLife: From Prospect to Platform

By: Alexander Braun, Lauren Cohen, Mauro Elvedi and Jiahua Xu

ClearLife’s first product was a trading and analytics platform for participants in the U.S. life settlement market, the secondary market for life insurance. ClearLife played a key role in facilitating transactions and devising a common language for expressing value and... View Details

Keywords: Digital Platforms; Insurance; Entrepreneurship; Expansion; Diversification; Strategy

August 2021 (Revised February 2022)
Case

Lexoo: Building a Long-Lasting Platform (Abridged)

By: Chiara Farronato and Elena Corsi

Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details

Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry

February 1985 (Revised June 1986)
Supplement

Computervision-Japan (B)

Outlines the elements of a temporary sales agreement between Tokyo Electron Ltd. and Computervision Japan. View Details

Keywords: Agreements and Arrangements; Sales; Technology Industry; Japan

September 2017
Teaching Note

The Productivity Decline: Demographics, Robots, or Globalization?

By: Laura Alfaro and Hayley Pallan

In the early 21st century, there was a noticeable trend of declining productivity growth. Despite the persistent decline in productivity growth, a consensus on its explanation had not been reached. Some of the debate focused on the technicalities of productivity... View Details

Keywords: Performance Productivity; Measurement and Metrics; Technological Innovation; Economic Slowdown and Stagnation; Globalization; Business and Government Relations

November 2006 (Revised March 2007)
Case

eDonkey--Deciding the Future of File Sharing

By: Felix Oberholzer-Gee

Sam Yagan, CEO of the upstart MetaMachine, Inc., received a letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on... View Details

Keywords: Applications and Software; Crisis Management; Music Entertainment; Legal Liability; Copyright; Information Technology Industry; Information Technology Industry; United States

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15 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Molly DeCastro

How long have you been working at HBS? I have been at HBS for almost 5 years now. I guess time flies when you are having fun. What did you do before coming to HBS? My entire career has been in career development and I truly love the work.... View Details

Keywords: Technology; Technology

September 2011
Supplement

TopCoder (B)

By: Karim R. Lakhani, Eric Lonstein and Stephanie Pokrywa

Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details

Keywords: Industry Growth; Forecasting and Prediction; Change Management; Production; Machinery and Machining; Planning; Quality; Competition; Diversification; Technology Adoption; Measurement and Metrics; Product Design; Manufacturing Industry

July 2024
Technical Note

Introduction to SQL in Python

By: Michael Parzen and Jo Ellery

This note walks through the basics of SQL and how to use this language in Python via the SQLite package. View Details

Keywords: Analytics and Data Science

26 Jul 2024
Research & Ideas

Why Great Ideas Get Stuck in Universities

all out, you discover that it’s not the right technology for the problem.” Academic researchers are “almost too married to their ideas and technologies, but I don’t blame them,” says Maria Roche, assistant... View Details

Keywords: by Ben Rand; Biotechnology; Health

August 1985
Case

Economic Recovery Tax Act of 1981

By: Michael G. Rukstad and Nancy F. Koehn

Keywords: Taxation; Economic Growth; Laws and Statutes; United States

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