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March 2002 (Revised January 2003)
Case

Microsoft: Positioning the Tablet PC

By: Youngme E. Moon and Christina L. Darwall

Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment... View Details

Keywords: Technological Innovation; Product Positioning; Market Entry and Exit; Information Infrastructure; Applications and Software; Computer Industry

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

March 1998 (Revised October 2001)
Case

Teradyne: Corporate Management of Disruptive Change

By: Joseph L. Bower

Two cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case deals with the problems facing the head of a start-up division responsible for developing and bringing to market a new product based on technology deemed... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

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May 2019 (Revised September 2019)
Case

Mobike and ofo: Dancing with Titans (A)

By: Shikhar Ghosh and Haibo Zhao

This case address pacing issues – how fast does a company need to scale? It also examines the role of investors in determining company strategy and exit.
Mobike and ofo were two dominant players in China’s emerging dockless bike-sharing market, that allowed users... View Details

Keywords: Information Technology; Venture Capital; Financing and Loans; Competition; Value Creation; Governance; Economics; Business Startups; Strategy; Business Exit or Shutdown; Entrepreneurship; Infrastructure; Transportation; Bicycle Transportation; China

April 2019
Teaching Note

The a2 Milk Company

By: Benjamin C. Esty and Daniel Fisher

The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and... View Details

October 2015 (Revised September 2016)
Technical Note

Flight: Now without Humans Aboard

By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman

This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details

Keywords: Public Entrepreneurship; Drones; Entrepreneurship; Business Startups; Product Design; Research and Development; Technological Innovation; Rights; Ethics; Strategy; Transportation Networks; Market Entry and Exit; Innovation and Management; European Union; Asia; United States

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

April 2013
Article

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu

This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details

Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly

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October 2024
Case

Sacoor Brothers: From Co-Family CEOs to No Family CEOs?

By: Lauren Cohen, David Ager and Alpana Thapar

Sacoor Brothers, a luxury clothing retail company, was founded in 1989 in Lisbon, Portugal, by four brothers—Malik, Salim, Rahimo, and Moez. After establishing a strong presence in Portugal, the brothers were drawn to the rapidly growing retail markets in the Middle... View Details

August 1993
Case

Applichem (A) (Abridged)

By: Janice H. Hammond and Gary P. Pisano

Applichem manufactures the same chemical product in four plants, each of which is located in a different country. The company has completed a major study comparing the productivity and performance of these plants. Using the data from the study, students must decide... View Details

Keywords: Business or Company Management; Management Practices and Processes; Performance Productivity; Performance Efficiency; Performance Evaluation; Strategy; Judgments; Factories, Labs, and Plants; Business Exit or Shutdown; Chemical Industry

January 2014
Teaching Note

R&R

By: Howard H. Stevenson and Shirley M. Spence

This a revised teaching note for R&R case(9-386-019). View Details

Keywords: Business Startups; Entrepreneurship; Experience and Expertise; Contracts; Cost Management; Governance Controls; Market Entry and Exit

2009
Working Paper

Input Constraints and the Efficiency of Entry: Lessons from Cardiac Surgery

By: David M. Cutler, Robert S. Huckman and Jonathan T. Kolstad

Prior studies suggest that, with elastically supplied inputs, free entry may lead to an inefficiently high number of firms in equilibrium. Under input scarcity, however, the welfare loss from free entry is reduced. Further, free entry may increase use of high-quality... View Details

Keywords: Health Care and Treatment; Market Entry and Exit; Duopoly and Oligopoly; Government Legislation; Mathematical Methods; Health Industry; Pennsylvania

17 Mar 2015
First Look

First Look: March 17

allows bank depositors to remain "sleepy": they do not have to pay attention to transient fluctuations in the market value of bank assets. In contrast, shadow banks create money-like claims by giving their investors an early View Details

Keywords: Sean Silverthorne

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

Creating and Sustaining Successful Growth, disruptive innovations typically take advantage of "asymmetries of motivation" by entering markets that incumbents are motivated to exit or ignore. Looking at a competitor's income... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

08 Jan 2008
First Look

First Look: January 8, 2008

Financing Constraints, and Entrepreneurship Authors:William R. Kerr and Ramana Nanda Abstract We study how US branch-banking deregulations affected the entry and exit of firms in the non-financial sector using establishment-level data... View Details

Keywords: Martha Lagace

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

or adding new products? Industry Dynamics: Are there fragmented industries where significant value can be delivered through consolidation? Are there shifts in power (e.g., entry or exit of a key player or consolidation of several players)... View Details

Keywords: by Lynda M. Applegate

June 2010
Teaching Note

Ebro Puleva (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for 510026. View Details

Keywords: Mergers and Acquisitions; Transformation; Decision Choices and Conditions; Business or Company Management; Strategy; Brands and Branding; Financial Crisis; Business Exit or Shutdown; Organizational Structure; Globalization; Food and Beverage Industry; Spain

April 2006 (Revised April 2007)
Case

Endeca Technologies: New Growth Opportunities

By: Paul A. Gompers and Kristin Perry

Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details

Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry

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October 2016
Case

Triangulate: Stay, Pivot or Exit?

By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton

Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details

Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America

September 2005 (Revised April 2007)
Case

Spyder Active Sports - 2004

By: Belen Villalonga, Dwight B. Crane and James Quinn

David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the... View Details

Keywords: Private Ownership; Private Equity; Financial Liquidity; Business Exit or Shutdown; Valuation; Brands and Branding; Wealth; Family Business; Financing and Loans; Globalization; Apparel and Accessories Industry; Sports Industry; Colorado

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