Google - Publications - Faculty & Research

November 2017 (Revised April 2019)
Teaching Note

Google in Europe: Competition Policy in the Digital Era

By: Laura Phillips Sawyer

Teaching Note for HBS Nos. 717-004 and 718-010. View Details

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August 2016 (Revised March 2017)
Case

Google in Europe: Competition Policy in the Digital Era

By: Laura Phillips Sawyer

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2020
Working Paper

How Competition Affects Contributions to Open Source Platforms: Evidence from OpenStreetMap and Google Maps

By: Abhishek Nagaraj and Henning Piezunka

Open source platforms often face competition from commercial alternatives and yet we lack an understanding of whether and how commercial competition affects contributions to open source platforms. We study how contributions to OpenStreetMap, a widely-used open source... View Details

Keywords: Open Source Platforms; Contributions; Competitive Entry; Impact; Multi-Sided Platforms; Competition

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09 Mar 2017
Working Paper Summaries

Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

Keywords: by Robert Lagerström, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan

2020
Working Paper

Digitization and the Demand for Physical Works: Evidence from the Google Books Project

By: Abhishek Nagaraj and Imke Reimers

The digital era promised to deliver a centralized repository of all pre-existing knowledge through mass digitization. However, concerns about cannibalizing demand for physical works have led publishers and authors to block the realization of this vision. We investigate... View Details

Keywords: Digitization; Copyright; Books

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08 Feb 2016
Research & Ideas

The Civic Benefits of Google Street View and Yelp

expanding their own data-gathering and crunching capabilities through advancements like sensor networks and sophisticated modeling software. What if cities could make use of all that data to better give residents what they need—for example, using View Details

Keywords: by Michael Blanding; Consumer Products

2017
Working Paper

Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan

Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details

Keywords: Software; Architecture; Coupling; Vulnerabilities; Applications and Software; Complexity; Measurement and Metrics

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June 2016 (Revised December 2017)
Case

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

Google’s founders wrote “10 Things We Know to Be True,” a document detailing founding principles and values, early in the company’s life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and... View Details

Keywords: Technology; Strategy; Organizational Design; Technology Industry

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April 2009
Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan

Supplements the (A) case. View Details

Keywords: Network Effects; Networks; Strategy; Telecommunications Industry

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January 2017
Teaching Note

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb

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November 2017
Supplement

Google in Europe: Competition Policy in the Digital Era (B)

By: Laura Phillips Sawyer

Supplements the (A) case. View Details

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Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details

Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit

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May 2019
Teaching Note

Gender and Free Speech at Google (A), (B), & (C)

By: Nien-hê Hsieh and Sarah Mehta

Teaching Note for HBS No. 318-085, 319-095, and 319-097. View Details

Keywords: Free Speech; Representation; Diversity; Gender; Race; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Labor; Employment; Lawsuits and Litigation; Organizational Culture; Technology Industry; United States; California

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July 2016 (Revised March 2024)
Case

Alphabet Eyes New Frontiers (A)

By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman

In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details

Keywords: Innovation; Conglomerates; Corporate Restructuring; Google; Corporate Strategy; Corporate Entrepreneurship; Innovation Strategy; Business and Stakeholder Relations; Research and Development; Diversification; Financial Reporting; Talent and Talent Management; Technology Industry; Computer Industry; California; United States

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February 4, 2013
Guest Column

How Facebook Can Totally Undermine Apple and Google in the Platform Games

By: Andrei Hagiu

Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has... View Details

Keywords: Technology Industry

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March 2018 (Revised August 2018)
Case

Matching Markets for Googlers

By: Bo Cowgill and Rembrand Koning

This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details