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  • July 6, 2023
  • Article

How to Build a Life: Google Isn’t Grad School

By: Arthur C. Brooks
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Brooks, Arthur C. "How to Build a Life: Google Isn’t Grad School." The Atlantic (July 6, 2023).
  • November 2017 (Revised April 2019)
  • Teaching Note

Google in Europe: Competition Policy in the Digital Era

By: Laura Phillips Sawyer
Teaching Note for HBS Nos. 717-004 and 718-010. View Details
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Phillips Sawyer, Laura. "Google in Europe: Competition Policy in the Digital Era." Harvard Business School Teaching Note 718-017, November 2017. (Revised April 2019.)
  • August 2016 (Revised March 2017)
  • Case

Google in Europe: Competition Policy in the Digital Era

By: Laura Phillips Sawyer
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Phillips Sawyer, Laura. "Google in Europe: Competition Policy in the Digital Era." Harvard Business School Case 717-004, August 2016. (Revised March 2017.)
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

expanding their own data-gathering and crunching capabilities through advancements like sensor networks and sophisticated modeling software. What if cities could make use of all that data to better give residents what they need—for example, using View Details
Keywords: by Michael Blanding; Consumer Products
  • 2020
  • Working Paper

How Competition Affects Contributions to Open Source Platforms: Evidence from OpenStreetMap and Google Maps

By: Abhishek Nagaraj and Henning Piezunka
Open source platforms often face competition from commercial alternatives and yet we lack an understanding of whether and how commercial competition affects contributions to open source platforms. We study how contributions to OpenStreetMap, a widely-used open source... View Details
Keywords: Open Source Platforms; Contributions; Competitive Entry; Impact; Multi-Sided Platforms; Competition
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Nagaraj, Abhishek, and Henning Piezunka. "How Competition Affects Contributions to Open Source Platforms: Evidence from OpenStreetMap and Google Maps." Working Paper, February 2020.
  • June 2016 (Revised December 2017)
  • Case

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb
Google’s founders wrote “10 Things We Know to Be True,” a document detailing founding principles and values, early in the company’s life. As the company expanded, added business units, and changed its name to Alphabet, were these principles and values still valid and... View Details
Keywords: Technology; Strategy; Organizational Design; Technology Industry
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Simons, Robert, and Annelena Lobb. "Google to Alphabet: Ten Things We Know to Be True." Harvard Business School Case 116-029, June 2016. (Revised December 2017.)
  • April 2009
  • Supplement

Symbian, Google & Apple in the Mobile Space (B)

By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan
Supplements the (A) case. View Details
Keywords: Network Effects; Networks; Strategy; Telecommunications Industry
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Suarez, Fernando, Benjamin Edelman, and Arati Srinivasan. "Symbian, Google & Apple in the Mobile Space (B)." Harvard Business School Supplement 909-056, April 2009.
  • 2020
  • Working Paper

Digitization and the Demand for Physical Works: Evidence from the Google Books Project

By: Abhishek Nagaraj and Imke Reimers
The digital era promised to deliver a centralized repository of all pre-existing knowledge through mass digitization. However, concerns about cannibalizing demand for physical works have led publishers and authors to block the realization of this vision. We investigate... View Details
Keywords: Digitization; Copyright; Books
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Nagaraj, Abhishek, and Imke Reimers. "Digitization and the Demand for Physical Works: Evidence from the Google Books Project." Working Paper, June 2020.
  • 2017
  • Working Paper

Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant and Lee Doolan
Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and has proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings.... View Details
Keywords: Software; Architecture; Coupling; Vulnerabilities; Applications and Software; Complexity; Measurement and Metrics
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Lagerstrom, Robert, Carliss Y. Baldwin, Alan MacCormack, Dan Sturtevant, and Lee Doolan. "Exploring the Relationship between Architecture Coupling and Software Vulnerabilities: A Google Chrome Case." Harvard Business School Working Paper, No. 17-078, February 2017.
  • May 2019
  • Teaching Note

Gender and Free Speech at Google (A), (B), & (C)

By: Nien-hê Hsieh and Sarah Mehta
Teaching Note for HBS No. 318-085, 319-095, and 319-097. View Details
Keywords: Free Speech; Representation; Diversity; Gender; Race; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Labor; Employment; Lawsuits and Litigation; Organizational Culture; Technology Industry; United States; California
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Hsieh, Nien-hê, and Sarah Mehta. "Gender and Free Speech at Google (A), (B), & (C)." Harvard Business School Teaching Note 319-038, May 2019.
  • November 2017
  • Supplement

Google in Europe: Competition Policy in the Digital Era (B)

By: Laura Phillips Sawyer
Supplements the (A) case. View Details
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Phillips Sawyer, Laura. "Google in Europe: Competition Policy in the Digital Era (B)." Harvard Business School Supplement 718-010, November 2017.
  • January 2017
  • Teaching Note

Google to Alphabet: Ten Things We Know to Be True

By: Robert Simons and Annelena Lobb
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Simons, Robert, and Annelena Lobb. "Google to Alphabet: Ten Things We Know to Be True." Harvard Business School Teaching Note 117-030, January 2017.
  • July 2016 (Revised March 2024)
  • Case

Alphabet Eyes New Frontiers (A)

By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman
In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details
Keywords: Innovation; Conglomerates; Corporate Restructuring; Google; Corporate Strategy; Corporate Entrepreneurship; Innovation Strategy; Business and Stakeholder Relations; Research and Development; Diversification; Financial Reporting; Talent and Talent Management; Technology Industry; Computer Industry; California; United States
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Alcacer, Juan, Raffaella Sadun, Olivia Hull, and Kerry Herman. "Alphabet Eyes New Frontiers (A)." Harvard Business School Case 717-418, July 2016. (Revised March 2024.)
  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
  • February 4, 2013
  • Guest Column

How Facebook Can Totally Undermine Apple and Google in the Platform Games

By: Andrei Hagiu
Today, Facebook seems like the juggernaut crushing everything in its path, most recently Twitter's Vine app and Yandex's social app. And in its last quarter, Facebook's mobile usage surpassed its web usage—for the first time ever. This is important because Facebook has... View Details
Keywords: Technology Industry
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Hagiu, Andrei. "How Facebook Can Totally Undermine Apple and Google in the Platform Games." Wired.com (February 4, 2013).
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: Advertising Companies Will Learn to Love Google

By: John A. Quelch
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Quelch, John A. "Advertising Companies Will Learn to Love Google." Harvard Business Online—Marketing Know:How (blog). December 26, 2007. https://hbr.org/2007/12/advertising-companies-will-lea.
  • March 2018 (Revised August 2018)
  • Case

Matching Markets for Googlers

By: Bo Cowgill and Rembrand Koning
This case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations—and several alternative staffing models—could affect the company’s goals... View Details
Keywords: People Analytics; Google; Labor Market; Staffing; Market Design; Marketplace Matching; Selection and Staffing; Goals and Objectives; Technology Industry; United States
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Cowgill, Bo, and Rembrand Koning. "Matching Markets for Googlers." Harvard Business School Case 718-487, March 2018. (Revised August 2018.) (More about Bo Cowgill.)
  • June 2016
  • Supplement

The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts

By: Hirotaka Takeuchi, Tomoharu Tanaka, Kavi Krut, March Bishop, E. Kyle Bisutti and Adam Zalisk
Keywords: Japan; Earthquake; Japan
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Takeuchi, Hirotaka, Tomoharu Tanaka, Kavi Krut, March Bishop, E. Kyle Bisutti, and Adam Zalisk. "The Great East Japan Earthquake (F): Google Japan's Response and Recovery Efforts." Harvard Business School Supplement 716-474, June 2016.
  • June 2022 (Revised July 2022)
  • Teaching Note

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie
Teaching Note for HBS Case No. 722-462. View Details
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Yoffie, David B. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Teaching Note 722-465, June 2022. (Revised July 2022.)
  • July 2024
  • Case

The Voice Wars Continues 2024: Hey Google vs. Alexa vs. Siri vs. ChatGPT

By: David B. Yoffie and Sarah von Bargen
In 2024, the Voice War was transforming from a relatively simple index-based technology system, which relied on a list of commands and answers, to a generative AI system, which offered the promise to enable free flowing conversations between people and machines. The... View Details
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Yoffie, David B., and Sarah von Bargen. "The Voice Wars Continues 2024: Hey Google vs. Alexa vs. Siri vs. ChatGPT." Harvard Business School Case 725-352, July 2024.
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