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June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

September 2020 (Revised June 2023)
Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

March 2020 (Revised April 2021)
Case

Odebrecht's 'Transformation Journey' (A)

By: Suraj Srinivasan, Lynn S. Paine, Ruth Costas and Mariana Cal

At the center of one of the largest corruption scandals in Latin America, Brazilian conglomerate Odebrecht signed a leniency agreement with American, Swiss and Brazilian prosecutors in 2016 admitting to paying bribes in 12 countries. In an effort to regain financial... View Details

December 1990 (Revised December 1993)
Supplement

Australian Paper Manufacturers (B)

By: David M. Upton and Joshua D. Margolis

Describes events that occur after the decision point in Australian Paper Manufacturers (A). With these facts and more detailed market projections, this case intensifies the long-term financial, strategic, and ethical decisions confronting the invader. View Details

Keywords: Forecasting and Prediction; Finance; Strategy; Ethics; Pulp and Paper Industry; Australia

07 Jan 2008
Research & Ideas

Pursuing a Deadly Opportunity

There is a market for everything—even dead bodies. Medical students use cadavers to gain experience, and their future patients are better off for it. Traditionally, cadavers have been obtained through university programs, but now... View Details

Keywords: by Julia Hanna; Health

March 2013 (Revised August 2014)
Case

Indonesia's OJK: Building Financial Stability

By: Lakshmi Iyer and David Lane

In 2013, a new financial services authority, the Otoritas Jasa Keuangan (OJK), took over responsibility for regulating capital markets and non-bank financial institutions in Indonesia. OJK was scheduled to take over bank regulation and supervision from the central... View Details

Keywords: Monetary Policy; Bank Regulation; Financial Market Regulation; Corruption; Bureaucracy; Central Bank Independence; Indonesia; Crime and Corruption; Central Banking; Ethics; Emerging Markets; Financial Markets; Corporate Governance; Financial Crisis; Financial Strategy; Financial Services Industry; Indonesia

07 Mar 2023
HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

beyond—about the importance of listening to voices urging caution, even if doing so might cool corporate profits. An early tech star reveals bias in AI In May 2022, Neeley and HBS research associate Stefani Ruper shined a spotlight on the View Details

Keywords: by Scott Van Voorhis; Technology

September 2022
Article

Drivers of Philanthropic Foundations in Emerging Markets: Family, Values and Spirituality

By: Valeria Giacomin and Geoffrey Jones

This article discusses the ethics and drivers of philanthropic foundations in emerging markets. A foundation organizes assets to invest in philanthropic initiatives. Previous scholarship has largely focused on developed countries, especially the United States, and has... View Details

Keywords: Philanthropy; Foundations; Spirituality; Philanthropy and Charitable Giving; Social Enterprise; Emerging Markets; Values and Beliefs; Africa; Asia; Latin America; Middle East

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07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

"In the end, Enron was at the center of a truly delinquent society. Once Enron's ethical drift took hold, its collapse was only a matter of time," says HBS professor emeritus Malcolm S. Salter. As he explains in this Q&A and... View Details

Keywords: by Martha Lagace; Energy; Utilities

September 1989 (Revised January 1991)
Case

Massachusetts Lottery

By: John A. Quelch

Describes the role of state lotteries, lottery marketing, and the operation of the Massachusetts State Lottery, including reference to Massachusetts lottery advertising. Highlights the success of state lotteries while also noting growing criticism, particularly of... View Details

Keywords: Ethics; Marketing; Advertising; Government and Politics; Public Administration Industry; Massachusetts

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

November 2001
Case

Lakeside

By: Michael A. Wheeler

This case presents an ethical choice: How should a prospective buyer respond when a homeowner quotes a price that the buyer knows is significantly below market value? The case describes a private transaction in which the prospective seller is fully competent mentally... View Details

Keywords: Ethics; Price; Negotiation Process; Property; Risk and Uncertainty; Real Estate Industry

December 1986 (Revised August 1988)
Case

LifeSpan Inc.: Abbott Northwestern Hospital

Raises the powerful issues of measuring marketing performance in a not-for-profit services setting. Also raises several interesting ethical issues. LifeSpan Inc., a Minneapolis based not-for-profit organization is the parent holding company of three hospitals and... View Details

Keywords: Nonprofit Organizations; Ethics; Marketing Communications; Health Care and Treatment; Service Industry; Health Industry; Minneapolis

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

the board take into account? Bagley: The Business Roundtable is to be commended for its clear stand on the importance of selecting an ethical CEO. Anyone who ever wondered whether ethics matters need only... View Details

Keywords: by Carla Tishler

August 2006 (Revised October 2012)
Case

Natura: Global Beauty Made in Brazil

By: Geoffrey G. Jones and Ricardo Reisen de Pinho

Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil

11 Jan 2016
Research & Ideas

Is Group Loyalty a Force for Good or Evil?

Most ethical principles are pretty unambiguously good. Honesty, fairness, compassion—sure they have their downsides (being “honest to a fault”), but that’s more a by-product of something good than it is something evil in and of itself.... View Details

Keywords: by Michael Blanding

Article

The Social Purpose of Corporations

By: Nien-he Hsieh, Marco Meyer, David Rodin and Jens van ‘t Klooster

To think about the purpose of corporations is to think about what corporations are for. In this article, we argue that the concept of a purpose has an important role in thinking about the moral evaluation of corporations. We make three contributions. First, we... View Details

Keywords: Social Purpose; Corporate Purpose; The Corporation; Market Failures; Measurement Of Purpose; Organizations; Mission and Purpose; Corporate Social Responsibility and Impact; Ethics

December 1990 (Revised December 1993)
Case

Australian Paper Manufacturers (A)

By: David M. Upton and Joshua D. Margolis

Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details

Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia

September 2011
Article

A Global Leader's Guide to Managing Business Conduct

By: Lynn S. Paine, Rohit Deshpandé and Joshua D. Margolis

An extensive global survey by three Harvard Business School professors finds that employees agree on core standards of corporate behavior. But meeting those standards will require new approaches to managing business conduct. The compliance and ethics programs of most... View Details

Keywords: Leadership; Management; Ethics; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Standards; Corporate Accountability; Corporate Governance

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February 2007 (Revised March 2012)
Compilation

John D. Rockefeller and the Creation of Standard Oil

By: Nancy F. Koehn and Katherine Miller

Reconstructs the entrepreneurial journey of John D. Rockefeller, founder of Standard Oil and one of the most famous business figures in history. Traces his early career as a retailer in Cleveland through his decision to enter the oil industry in the early 1860s to his... View Details

Keywords: Entrepreneurship; Ethics; Business History; Innovation and Invention; Growth and Development Strategy; Personal Development and Career; Competitive Strategy; Energy Industry

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