Communication Intention and Meaning - Publications - Faculty & Research

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

motivated, to find meaning at work during this crisis. Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are... View Details

Keywords: by Boris Groysberg and Robin Abrahams

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

14 Jul 2021
News

Mourning, Management, and Metamorphosis

August 2024
Case

Oculii

By: Andy Wu and Lucas Defilippo

It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details

Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry

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15 Jul 2014
News

Adapt to a New Culture - but Don't Go Too Far

Keywords: cross-cultural communication; communication strategy; interpersonal behavior

December 2014
Case

DaVita HealthCare Partners and the Denver Public Schools: Creating Connections

By: John J-H Kim and Christine S. An

In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture... View Details

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January 2019 (Revised October 2020)
Technical Note

Brand Storytelling

By: Jill Avery

Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details

Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry

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10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

customers.” In order for an ambidextrous organization to be successful, ideally leaders themselves should be ambidextrous, meaning they can attend to the needs of different kinds of businesses. Also a key to success, leaders must... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

Research Summary

Cooperation and Solidarity

A third line of work explores the determinants of cooperative behavior within groups specifically the phenomenon of solidarity, which is understood as pro-social helping behavior which is not likely to be reciprocated directly by the receiver. Such behavior can be... View Details

2021
Working Paper

The Effects of Temporal Distance on Intra-Firm Communication: Evidence from Daylight Savings Time

By: Jasmina Chauvin, Prithwiraj Choudhury and Tommy Pan Fang

Cross-border communication costs have plummeted and enabled the global distribution of work, but frictions attributable to distance persist. We estimate the causal effects of temporal distance, i.e., time zone separation between employees, on intra-firm communication,... View Details

Keywords: Communication Patterns; Time Zones; Geographic Frictions; Knowledge Workers; Multinational Companies; Communication; Multinational Firms and Management; Geographic Location

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12 Oct 2017
News

The US and Israel to Quit Unesco

March–April 2024
Article

Case Study: Navigating Labor Unrest

By: Jorge Tamayo

Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details

Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil

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15 Jun 2021
News

Turning Point: Tell Me More

and so on. My pivot from the business world to journalism happened in 2016, when a friend who was working for Hillary Clinton’s presidential campaign called. At the time, I was CEO of an education startup, but I’d spent 14 years building... View Details

Keywords: politics; communication; voting; demographics

13 Apr 2023
Blog Post

Building a Village: Learning and Living at HBS

articulate the profound impact this community has had on me as a wife, mother, and friend. But, as I sit here snuggling with my 2.5-year-old after returning from a coffee date with ten other moms View Details

04 Aug 2020
News

Glossier Built a Cult Brand and a Digital Community, but What’s Next?

2008
Thesis

Being B-Boys: Style, Identity, and Respect Among New England and Miami Street Dancers

By: Curtis K. Chan

This study examines the phenomenon of a street dance known as "b-boying" to explore how dancers locate, negotiate, and perform identities, as well as the tensions that occur concomitantly. Drawing on data from participant-observation, interviews, and diverse archival... View Details

Keywords: Social Psychology; Identity; Negotiation; Social and Collaborative Networks; Boundaries; Conflict and Resolution; Arts; Northeastern United States; Miami

Citation

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

adopt the innovation later. Since innovators are the first to adopt and are more likely to influence others, they do not need to be influenced. However, organizations should harness their influence, using targeted View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim