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  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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  • May 2012 (Revised September 2012)
  • Case

HTC Corp. in 2012

By: David B. Yoffie, Juan Alcacer and Renee Kim
After 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and... View Details
Keywords: Corporate Social Responsibility; Telecommunications; Brand Management; Economies Of Scale And Scope; Market Positioning; Intellectual Property Management; Technological Innovation; Information Infrastructure; Competitive Strategy; Innovation and Invention; Patents; Product Positioning; Telecommunications Industry; Taiwan
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    Shunyuan Zhang

    Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

    Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details

    Keywords: e-commerce industry; high technology; retailing
    • June 2015 (Revised February 2017)
    • Case

    Uber and Stakeholders: Managing a New Way of Riding

    By: Rosabeth Moss Kanter and Daniel Fox
    By 2015, technological innovations—the smartphone and the advanced data connectivity that enabled it—created new opportunities for people to move around cities quickly and conveniently without owning a car, via car-sharing services like Zipcar or new ride-sharing... View Details
    Keywords: Uber; Ride-sharing; Sharing Economy; Transportation Network Company; Leadership And Change Management; Stakeholder Management; Managing Change; Leadership; Regulation; Smartphones; Web-enabled Application; Disruptive Technology; Startup Management; Entrepreneurship; Business and Stakeholder Relations; Transportation; Mobile Technology; Transportation Industry; Technology Industry
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    • February 2018 (Revised June 2019)
    • Case

    Jaguar Capital S.A.S., Take the Money and Run?

    By: Nori Gerardo Lietz and Sayiddah Fatima McCree
    In January 2014, Tomas Uribe and Rodrigo Sanchez-Rios of Jaguar Capital S.A.S. (Jaguar or Jaguar Capital), were considering an offer from White Stone, the world’s largest private equity real estate investor. Jaguar Capital needed capital to fund its investment thesis,... View Details
    Keywords: Real Estate; Investing; Private Equity Financing; Deal Structuring; Emerging Market; Emerging Economies; Emerging Market Finance; International Entrepreneurship; Finance; Entrepreneurship; Agreements and Arrangements; Emerging Markets; Real Estate Industry; Retail Industry; Financial Services Industry; Colombia; Latin America; United States
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    • October 2016
    • Supplement

    Airbnb in Amsterdam (B)

    By: Mitchell Weiss, Emer Moloney and Vincent Dessain
    In December 2014, Amsterdam and Airbnb announced an MOU to promote responsible home sharing and to simplify the payment of tourist tax for hosts in the city. It was the most comprehensive agreement that Airbnb had with any city in the world. Its final provision read,... View Details
    Keywords: Public Entrepreneurship; Innovation; Sharing Economy; Amsterdam; Airbnb; Molly Turner; Regulation; Homesharing; Tourism; Business And Government; Public-private Partnership; Business and Government Relations; Government Administration; Public Sector; City; Urban Development; Tourism Industry; Public Administration Industry; Travel Industry; Netherlands; Europe
    Related
    • September 2021 (Revised March 2024)
    • Case

    Tesla in 2023: 'Electrified' Competition

    By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
    Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details
    Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry
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    • October 2014 (Revised May 2017)
    • Teaching Note

    Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

    By: John A. Quelch
    Keywords: Mergers ＆ Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America
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    • 22 Aug 2005
    • Research & Ideas

    Restoring a Global Economy, 1950–1980

    The 1950s onwards saw the beginning of the reconstruction of a new global economy. Between 1950 and 1973 the annual real GDP growth of developed market economies averaged around 5 percent. This growth was smooth, with none of the major... View Details
    Keywords: by Geoffrey Jones
    • January 12, 2023
    • Article

    Progressive Decentralization: A High-level Framework

    By: Jad Esber and Scott Duke Kominers
    We explain a high-level framework for designing for future decentralization up front, and offer some guidance about when and how to do so. The guidelines apply to both web3 projects and more traditional organizations. View Details
    Keywords: Crypto Economy; Cryptocurrency; Decentralization; Decentralized Autonomous Organizations; Entrepreneurial Journey; Entrepreneurial Management; Organization Behavior; Organization And Management Theory; Organization Form; Organizational Structure
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    • July 13, 2023
    • Article

    Threads Foreshadows a Big—and Surprising—Shift in Social Media

    By: Scott Duke Kominers and Liang Wu
    Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details
    Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry
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    • May 2017 (Revised August 2021)
    • Case

    Mavi: Fashioning a Path to Brand Growth

    By: Jill Avery and Gamze Yucaoglu
    This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details
    Keywords: Brand Management; Brand Architecture; Brand Portfolio Strategy; Brand Positioning; International Expansion; Retailing; Fashion; Pricing; Fast Fashion; Emerging Economies; Brand Extension; Marketing; Marketing Strategy; Brands and Branding; Emerging Markets; Growth and Development Strategy; Expansion; Global Range; Decision Choices and Conditions; Fashion Industry; Retail Industry; Turkey; Europe; Asia
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    • 17 Aug 2009
    • Research & Ideas

    Quantifying the Economic Impact of the Internet

    Internet provides to the rest of the U.S. economy is estimated at $175 billion. It comprises $20 billion of advertising services, $85 billion of retail transactions (net of cost of goods), and $70 billion of direct payments to Internet... View Details
    Keywords: by John Quelch; Advertising; Publishing

      Mattias E. Fibiger

      Mattias Fibiger is the Poronui Associate Professor of Business Administration in the Business, Government, and International Economy (BGIE) Unit. A historian by training, he conducts research on Asia's twentieth century. He teaches in the Business, Government, and... View Details
      • February 2024 (Revised April 2024)
      • Case

      Uniswap: Fighting a Vampire Attack (A)

      By: Shikhar Ghosh, Shweta Bagai and Liang Wu
      This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one... View Details
      Keywords: Blockchain; Cryptocurrency; Crypto Economy; Community; Decentralization; Decentralized Exchange; Decentralized Finance; Open Platforms; Open-source Innovation; Market Distruption; Stablecoin; Vampire Attack; Web3; Token; Digital Platforms; Entrepreneurship; Governance; Technological Innovation; Competitive Strategy; Financial Liquidity; Financial Services Industry; Technology Industry; United States
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      • 08 Feb 2000
      • Research & Ideas

      Building Effective R&D Capabilities Abroad

      World View: Global Strategies for the New Economy is a collection of Harvard Business Review articles edited by Jeffery E. Garten, Dean of the Yale School of Management. At the dawn of the new century, says Garten, "globalization has... View Details
      Keywords: by Walter Kuemmerle
      • 02 Mar 2007
      • What Do You Think?

      What Is the Government’s Role in US Health Care?

      Original Article Healthcare will grab more and more headlines in the U.S. in the coming months. Any service that is on track to consume 40 percent of the gross national product of the world's largest economy by the year 2050 will be hard... View Details
      Keywords: by Jim Heskett; Health
      • 2023
      • Working Paper

      Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic

      By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl
      While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. Using experimental and observational data from Brazil during the COVID-19 pandemic, we study how leader... View Details
      Keywords: Elites; Public Engagement; Politics; Political Affiliation; Political Campaigns; Political Influence; Political Leadership; Political Economy; Survey Research; COVID-19; COVID-19 Pandemic; COVID; Cognitive Psychology; Cognitive Biases; Political Elections; Voting; Power and Influence; Identity; Behavior; Latin America; Brazil
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      • January 2018 (Revised September 2021)
      • Case

      Saudi Arabia: Vision 2030

      By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
      Saudi Arabia’s King Salman faces several challenges, both domestic and foreign. Domestically, he needs to build the country’s economy to accommodate a "youth bulge" while balancing between liberals and conservatives. And he needs to diversify the economy away from its... View Details
      Keywords: Strategic Planning; Economy; Demographics; Diversification; Government and Politics; International Relations; Saudi Arabia
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      • 18 Jun 2024
      • Research & Ideas

      Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

      It’s no secret the Federal Reserve and other central banks weren’t prepared for the swift, steep curve of inflation’s climb after COVID-19 snarled supply chains in 2021 and Russia’s invasion of Ukraine sent energy prices soaring in 2022. “Central banks are accustomed... View Details
      Keywords: by Rachel Layne; Financial Services; Banking